The definitive illustrated history of a true world beater. Discover the full story of the amazing VW Beetle--from pre-war KdF-Wagen to today's New Beetle. The book features a color technical appendix illustrating chronologically the major design modifications made during the Beetle's lifetime. Full-color studio photography of 26 milestone models.
A Comprehensive Illustrated History of the World's Most Popular Car
Author: Keith Seume
Publisher: Motorbooks International
A Comprehensive Illustrated History of the World's Most Popular Car
Author: Keith Seume
Category: Volkswagen Beetle automobile
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
Author: Bernhard Rieger
Publisher: Harvard University Press
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
The Long, Strange Trip of the Volkswagen Beetle
Author: Andrea Hiott
Publisher: Ballantine Books
Volkswagen Beetles and their variants are some of the most iconic and easily recognizable cars on the road! The classic air-cooled Volkswagen Beetle, officially the Volkswagen Type 1, is regarded as one of the most important and well-engineered vehicles of the twentieth century. It was the most popular imported car in America in the 1960s, and before that it enjoyed a humble beginning as "the people's car" in its native Germany. The Complete Book of Classic Volkswagens encompasses the evolution of the popular Beetle as well as other variations of Volkswagen's air-cooled cars, vans, and trucks. Thoroughly illustrated, this is an invaluable reference to Volkswagen's collectible and iconic cars. The history of VW automobiles is just as colorful as the hues they were manufactured in, and this book illustrates the full story. German automakers originally sought to supply their countrymen with an automobile that was easy to mass produce. By 1938, they finalized the design for the VW "Bug"--the first rear-engined, rear-wheel-drive configured car. In its heyday, the little rounded Beetle was produced at a rate of more than one million per year. Today, with more than 23 million cars built, the Beetle holds the record as the most-produced passenger car of all time. But the Beetle is only one part of the air-cooled Volkswagen story. The rest--from Type 2 vans, pick-ups, and campers to the Type 113 "Super Beetle"--is included here. If you're the owner of a Volkswagen or if you just love their iconic look and you're interested in their evolution, this book deserves a place on your bookshelf.
Beetles, Microbuses, Things, Karmann Ghias, and More
Author: John Gunnell
Publisher: Motorbooks International
A pictorial tribute to the unique design and timeless form of the classic VWs: Beetles, Karmann Ghias, Microbuses, Hebmullers, and Cabriolets.
Author: Flat 4 Project
Publisher: Chronicle Books
A history of the Volkswagen Beetle from its inception in the 1930s as the "people's car" to the all-new, modern Beetle in 1998 and the very last original Beetle built in 2003.
Author: Giles Chapman
Publisher: History PressLtd
This invaluable book describes, in step-by-step detail, the entire VW Beetle restoration process. In addition to thorough coverage of bodywork repair, it will tell you how to restore and repair trim and mechanical components.
Author: Jim Tyler
Publisher: Veloce Publishing Ltd
Stories, poems, anecdotes, photographs, illustrations, and cartoons celebrate the Beetle
Author: Michael J. Rosen
Publisher: Artisan Publishers
Whether youre a restorer looking to see which door handle you need or an enthusiast admiring the early split windows, this is the book for you! All the cosmetic changes on Beetle sedans and convertibles from 1949-59 are covered. Everything required for true authenticity is in here, from inner body and chassis details to luggage compartment.
A Restorer's Guide to Authenticity
Author: B Wilson
Publisher: TPR Incorporated
The nineteenth edition of this classic automotive manual helps dedicated VW owners fight the war against rust, body rot, and engine failure to keep their prized cars alive, with advice on caring for Bugs, Karmann Ghias, vans, and campers. Original. 30,000 first printing.
A Manual of Step by Step Procedures for the Compleat Idiot
Author: John Muir,Tosh Gregg,Peter Aschwanden
Publisher: Avalon Travel Pub
A visual guide to the most iconic classic cars of every decade from the 1940s to the 1980s, featuring more than 1,300 photographs and created in association with the Smithsonian Institution. From the Pontiac Chieftain to the Chevrolet Corvette, Classic Car is packed with the marques and models of every decade from the 1940s to the 1980s. Virtual tours offer close-up views of iconic models, and comprehensive catalogs showcase key features with detailed profiles and specifications. To tell the complete story of classic cars, this book also profiles famous designers and manufacturers, like Ferdinand Porsche, and places the cars into wider cultural context by charting their enduring legacy as symbols of luxury and objects of desire. Classic Car is a complete celebration of classic cars and a must-have for all classic car collectors and enthusiasts.
The Definitive Visual History
When the discovery of this prototype of the VW 38 was posted on an internet forum, the international Beetle scene went wild. For the experienced VW restorers Traugott and Christian Grundmann there was no question: The first Splitty would become the centrepiece of their exquisite old-timer collection. The VW 38's condition may have been shocking, but it was not beyond hope. Supported by a brilliant team of welders, upholsterers, painters, mechanics and VW enthusiasts from around the world, they managed to give the dear little Beetle a complete makeover.
Resurrecting a 1938 Prototype
Author: Christian Grundmann,Clauspeter Becker,Axel Struwe
Publisher: Klasing & Company
The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.
Author: Alfredo Marcantonio,David Abbott,John O'Driscoll
Publisher: Merrell Pub Limited
The Life of the Automobile is the first comprehensive world history of the car. The automobile has arguably shaped the modern era more profoundly than any other human invention, and author Steven Parissien examines the impact, development, and significance of the automobile over its turbulent and colorful 130-year history. Readers learn the grand and turbulent history of the motor car, from its earliest appearance in the 1880s—as little more than a powered quadricycle—and the innovations of the early pioneer carmakers. The author examines the advances of the interwar era, the Golden Age of the 1950s, and the iconic years of the 1960s to the decades of doubt and uncertainty following the oil crisis of 1973, the global mergers of the 1990s, the bailouts of the early twenty-first century, and the emergence of the electric car. This is not just a story of horsepower and performance but a tale of extraordinary people: of intuitive carmakers such as Karl Benz, Sir Henry Royce, Giovanni Agnelli (Fiat), André Citroën, and Louis Renault; of exceptionally gifted designers such as the eccentric, Ohio-born Chris Bangle (BMW); and of visionary industrialists such as Henry Ford, Ferdinand Porsche (the Volkswagen Beetle), and Gene Bordinat (the Ford Mustang), among numerous other game changers. Above all, this comprehensive history demonstrates how the epic story of the car mirrors the history of the modern era, from the brave hopes and soaring ambitions of the early twentieth century to the cynicism and ecological concerns of a century later. Bringing to life the flamboyant entrepreneurs, shrewd businessmen, and gifted engineers that worked behind the scenes to bring us horsepower and performance, The Life of the Automobile is a globe-spanning account of the auto industry that is sure to rev the engines of entrepreneurs and gearheads alike.
The Complete History of the Motor Car
Author: Steven Parissien
A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by Pulitzer Prize–winning journalist Paul Ingrassia. Ingrassia offers a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara’s unlikely role in Lee Iacocca’s Mustang, John Z. DeLorean’s Pontiac GTO , Henry Ford’s Model T, as well as Honda’s Accord, the BMW 3 Series, and the Jeep, among others. Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. He also takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the hippie and the yuppie, the emancipation of women, and many more fateful episodes and eras, including the car’s unintended consequences: trial lawyers, energy crises, and urban sprawl. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.
A History of the American Dream in Fifteen Cars
Author: Paul Ingrassia
Publisher: Simon and Schuster
The VW Beetle was more than a car -- its instantly recognizable shape became an icon for over three generations of Americans. Colorful, creative, and fun as the Beetle itself, this book covers the whole spectrum of Beetle history. Over 60 color pictures and diagrams throughout.
Author: David W. Hodges,Adrienne Kessel
Author: Markus Lupa
Category: Volkswagen automobiles