Ultimate Guide to Optimizing Your Website

Author: Jon Rognerud

Publisher: Entrepreneur Press

ISBN: 1613082576

Category: Business & Economics

Page: 320

View: 3617

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Ultimate Guide to YouTube for Business

Author: The Staff of Entrepreneur Media, Inc.,Jason R. Rich

Publisher: Entrepreneur Press

ISBN: 1613083793

Category: Business & Economics

Page: N.A

View: 9428

Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Ultimate Guide to Link Building

How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking

Author: Eric Ward,Garrett French

Publisher: Entrepreneur Press

ISBN: 1599184427

Category: Business & Economics

Page: 300

View: 1982

Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. The world's most recognized authority on link building, Eric Ward, clearsThe web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

Ultimate Guide to Facebook Advertising

How to Access 1 Billion Potential Customers in 10 Minutes

Author: Perry Marshall,Keith Krance,Thomas Meloche

Publisher: Entrepreneur Press

ISBN: 1599185466

Category: Business & Economics

Page: 268

View: 7986

"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later, ten minutes later, and in the following days and weeks. Presented in the same step-by-step format that made Marshall's Ultimate Guide to Google AdWords a top seller, this book guides online marketers with a potential audience of 1.11 billion people via a completely different, unbelievably powerful online advertising channel. Facebook presents enhanced tools and exciting opportunities to capture clicks and create brand-loyal customers"--

Ultimate Guide to Twitter for Business

Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now

Author: Ted Prodromou

Publisher: Entrepreneur Press

ISBN: 1613081820

Category: Business & Economics

Page: 304

View: 985

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Ultimate Affiliate Marketing with Blogging Quick Start Guide

The How to Program for Beginners and Dummies on the Web

Author: Kip Piper

Publisher: N.A

ISBN: 9781886522107

Category: Internet marketing

Page: 62

View: 7336

*** Bestseller in Web Marketing ***Are you tired of struggling with making money online? Don't know where to turn? You know the secret is out there somewhere, but you can't figure it out?Your search is over The Ultimate Affiliate Marketing with Blogging Quick Start Guide: The How to Program for Beginners and Dummies on the Web, by Internet expert and entrepreneur Kip Piper, gives you the easy and proven step-by-step system to create a money-making affiliate marketing website that will bring you a steady stream of income. Once you learn this easy system, you can repeat it over and over to create multiple streams of Internet marketing income - the only true way to be financially successful on the Internet.NO previous experience is required Kip's affiliate marketing program system is clear and easy for Internet beginners and dummies.A must for every beginnner affiliate marketer, the Ultimate Affiliate Marketing with Blogging Quick Start Guide is the perfect launch point for your new Internet business and excellent to take your business to the next level on the web.Topics Covered3 Top Reasons for Not BloggingWho is Kip Piper?How I Started Blogging Built My First Blog Affiliate Marketing Website Does Blog Affiliate Marketing Work?What We Will CoverResearch & Choose Your NicheFind Sources of IncomeBuild Your Blog WebsiteYour Domain - Your Company NameDevelop ContentIncorporating Income LinksWash, Rinse, RepeatAbout The AuthorI come with over 20 years of experience building businesses on the Internet. That's right I've been on the Internet since 1993.I have worked with several hundred businesses, from entrepreneurs and small businesses to Fortune 100 companies, including 3M, Dell, Advanced Micro Devices (AMD), the University of Texas at Austin, and Hyundai Steel USA.NONE of my books are about making money online by clicking a button. All of that stuff you read online from the gurus is total garbage. There is no easy, fast way to make millions. Sorry. If that's what you're looking for, look elsewhere for people who will lie to you and take your money. I'm not going to do that.My passion is taking the mystery out of the Internet and explaining in clear, easy-to-understand terms how to make money online. I strive to inspire you and prove to you that you can do it, and show you the exact step-by-step process many others just like you have successfully used.Scroll up and grab your copy today. * * * * * * * * * * * *

Suchmaschinenoptimierung für Dummies

Author: Peter Kent

Publisher: Wiley-VCH

ISBN: 9783527703173

Category: Computers

Page: 316

View: 7749

Früher schaute man in die Gelben Seiten oder ins Lexikon, heutzutage ist die Recherche über's Internet für die meisten selbstverständlich geworden. Bei Suchmaschinen wie Google & Co. gut platziert zu sein, sollte daher auch zum Marketing einer jeden Firma gehören. Dieses Buch verrät, was man beachten sollte, was man tun und was man besser lassen sollte, um bei Suchmaschinen gut platziert zu sein.

Ultimate Guide to Pinterest for Business

Author: Karen Leland

Publisher: Entrepreneur Press

ISBN: 1613082312

Category: Business & Economics

Page: 300

View: 5404

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.

Seo

Easy Search Engine Optimization, Your Step-By-Step Guide to a Sky-High Search Engine Ranking and Never Ending Traffic

Author: Felix Alvaro

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539548065

Category:

Page: N.A

View: 968

All You Need To Learn To Drive Tons Of Traffic To Your Website Today! Is your website struggling to get visibility and web-traffic? Do you want to rank your website higher in the search engines? If so, SEO: Easy Search Engine Optimization. Your Step-By-Step Guide to a Sky-High Search Engine Ranking and Never Ending Traffic by Felix Alvaro is THE book for you! It provides proven methods to boost your rankings, traffic and take your website to a new level! To grow a brand today, you need to have a website and a well optimized one. Studies prove that over the next three years, businesses that are well established online can expect to grow 40% faster than those that are not. But having a website alone is not enough. To win online, your target market needs to find you instead of your competition. So how can you ensure this happens? By outranking your competition in the largest search engines sites. To give you an idea, the first site on Google gets 42% of the traffic and the 3rd site gets just 8%. That is a big difference in traffic and surely a bigger difference in revenue. Can you imagine what that would do for your cause or business? That's where SEO comes in. SEO is a collection of strategies used to boost your search engine rank and subsequently, increase your traffic and success. This book is going to teach you those strategies. What Separates this Book from the Rest? First of all, the step-by-step approach will make each strategy easy to apply regardless of your previous experience with SEO. Also, unlike other books out there, this book is detailed and will teach the methods that get results, ignoring all the 'hacks' and 'gimmicks' and focusing on what will get you in front of your target market fast. You Will Learn The Following: What is SEO and how does it work? What is the first step to get ranked How to do proper keyword research and analyse competitiveness On-page optimization The use of Header, Meta and Title Tags How to track your site's performance Off-page optimization and the use of powerful backlinks 8 strategies to generate high-quality backlinks and boost website traffic How to Index your site and submit sitemaps How to create high-quality, engaging and unique content And Much More! This subject is so vital that SEO consultants are now banking-in on an average $76 - $200 per hour (Moz.com) to advise organizations and individuals on how to better optimize their sites. This is a precious lesson. So don't delay it any longer. Take this opportunity and invest in this guide now. You will be amazed by the skills and success you will quickly attain! Order Your Copy Now! See you inside!

Wordpress The Ultimate Beginners Guide: A step by step guide to create your first website or blog without any programming or design knowledge

Author: Mike Stevenson

Publisher: Phuket Paradise Publishing

ISBN: N.A

Category: Computers

Page: 56

View: 1948

In this book we guide you step by step to setup your first website or blog with Wordpress. Thanks to WordPress, publishing a website has never been this easy. Unlike before, ordinary internet users can now create websites with little knowledge about HTML or any scripting language. What is WordPress anyway? WordPress is a Content Management System or CMS program built in PHP. CMSs are web applications that, as the name suggests, manage website content such as blog posts, images, and even videos. To make it simple, it is like a big website template that has been premade, for you not to bother creating or writing lines of code. All you need to do are to customize it with the help of intuitive graphical interfaces and tools then input the content that you want to display on your website. If WordPress is just one of the many CMSs out there in the web, why choose WordPress instead of the other CMSs? Well, few of the biggest factors why many people prefer WordPress are simplicity, wide array of customization, popularity, and the community. The simplicity of WordPress is ideal for those who have little idea on how the web works and have little knowledge when it comes to web development. With its user friendliness, almost everybody can master using WordPress in no time. However, it does not mean that WordPress is only ideal for beginners. WordPress has advanced features and customizations that even most veteran web developers would appreciate. Not to mention that creating WordPress sites for them is like a walk in the park. With advanced knowledge in CSS, HTML, and WordPress template tags, they can transform an ordinary looking WordPress blog into one of the most complex websites on the web. And they can do that without spending too much time changing the internal workings of WordPress or developing additional client or server side scripts to manage the content they want to display. Popularity and the community are additional bonuses that most WordPress users appreciate. With a large community, bugs and issues can be collected immediately and be fixed as fast as the developers can. On the other hand, the same community acts as WordPress’ primary support group. If you got trouble or something you want to know, you can just go to WordPress’ forums and ask it. Within minutes (or days in some occasion), you will get an answer right away. On the other hand, with many developers indulging themselves with WordPress, the number of plugins and themes available on the market steadily increases. Due to that, WordPress can be customized in more ways than one. Also, the plugins make it possible for users to get the functionalities they want fast without, of course, developing by their own. All they need to do is go the plugins section of their dashboard, search for a plugin, and install it. Within minutes, the plugin will be live and working. If you were convinced to get WordPress and use it for your website, then this book is for you. It contains basic as well as some advanced topics on how you can take full advantage of WordPress. tags: (wordpress, wordpress for dummies, wordpress for beginners blogging, blogging for beginners, website, website design)

Die Kunst des SEO

Author: Eric Enge,Stephan Spencer,Jessie Stricchiola,Rand Fishkin

Publisher: O'Reilly Germany

ISBN: 3868993754

Category:

Page: 824

View: 9034

Geballte Expertise von vier namhaften SEO-Profis: Die Kunst des SEO vermitteln das Wissen, das Sie fur Aufbau und Durchfuhrung einer erfolgreichen SEO-Strategie benotigen. Die beschriebenen Methoden reichen dabei von einfachen bis hin zu anspruchsvollen Manahmen. Auch aktuelle Entwicklungen beim Suchmaschinenranking werden einbezogen, so zum Beispiel der Einfluss von Social Media und Nutzerbeteiligung auf die Suchergebnisse. Kurzum: Die Kunst des SEO ist ein umfassendes und fur alle SEO-Profis hochinteressantes Fachbuch. Ausgewahlte Stimmen zur Originalausgabe: "SEO-Expertise ist heute eine Grundvoraussetzung fur erfolgreiches Online-Business. Dieses Buch, das von vier der besten SEO-Praktiker geschrieben wurde, die es gibt, vermittelt alles, was man heute in diesem Bereich wissen muss." Tony Hsieh, CEO von Zappos.com und Autor des Bestsellers Delivering Happiness "Frei von Hype, reich an Fakten und vollgestopft mit Erkenntnissen, die unverzichtbar fur jeden sind, der SEO umfassend verstehen mochte." Seth Godin, Autor von We Are All Weird und anderen Buchern

BECOMING

Meine Geschichte

Author: Michelle Obama

Publisher: Goldmann Verlag

ISBN: 3641227321

Category: Biography & Autobiography

Page: 544

View: 2962

Die kraftvolle und inspirierende Autobiografie der ehemaligen First Lady der USA Michelle Obama ist eine der überzeugendsten und beeindruckendsten Frauen der Gegenwart. Als erste afro-amerikanische First Lady der USA trug sie maßgeblich dazu bei, das gastfreundlichste und offenste Weiße Haus zu schaffen, das es je gab. Sie wurde zu einer energischen Fürsprecherin für die Rechte von Frauen und Mädchen in der ganzen Welt, setzte sich für einen dringend notwendigen gesellschaftlichen Wandel hin zu einem gesünderen und aktiveren Leben ein und stärkte außerdem ihrem Ehemann den Rücken, während dieser die USA durch einige der schmerzlichsten Momente des Landes führte. Ganz nebenbei zeigte sie uns noch ein paar lässige Dance-Moves, glänzte beim „Carpool Karaoke“ und schaffte es obendrein auch, zwei bodenständige Töchter zu erziehen – mitten im gnadenlosen Blitzlichtgewitter der Medien. In diesem Buch erzählt sie nun erstmals ihre Geschichte – in ihren eigenen Worten und auf ihre ganz eigene Art. Sie nimmt uns mit in ihre Welt und berichtet von all den Erfahrungen, die sie zu der starken Frau gemacht haben, die sie heute ist. Warmherzig, weise und unverblümt erzählt sie von ihrer Kindheit an der Chicagoer South Side, von den Jahren als Anwältin und leitende Angestellte, von der nicht immer einfachen Zeit als berufstätige Mutter sowie von ihrem Leben an Baracks Seite und dem Leben ihrer Familie im Weißen Haus. Gnadenlos ehrlich und voller Esprit schreibt sie sowohl über große Erfolge als auch über bittere Enttäuschungen, den privaten wie den öffentlichen. Dieses Buch ist mehr als eine Autobiografie. Es enthält die ungewöhnlich intimen Erinnerungen einer Frau mit Herz und Substanz, deren Geschichte uns zeigt, wie wichtig es ist, seiner eigenen Stimme zu folgen.

Customer Relationship Management

The Ultimate Guide to the Efficient Use of CRM

Author: SCN Education

Publisher: Springer Science & Business Media

ISBN: 3322849619

Category: Technology & Engineering

Page: 408

View: 9658

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Google Analytics

Das umfassende Handbuch. Inkl. Search Console und Google Tag Manager

Author: Markus Vollmert,Heike Lück

Publisher: N.A

ISBN: 9783836239554

Category: Computers

Page: 840

View: 5455


Ultimate Guide to Google Adwords

Author: Perry Marshall,Mike Rhodes,Bryan Todd

Publisher: Entrepreneur Press

ISBN: 1599185423

Category: BUSINESS & ECONOMICS

Page: 377

View: 9682

Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords

Einführung in Python

Author: Mark Lutz,David Ascher,Dinu C. Gherman

Publisher: O'Reilly Germany

ISBN: 3897214881

Category: Python (Computer program language)

Page: 624

View: 3619


Storytelling in sozialen Medien

So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 6993

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.

In Einer nacht wie Dieser (Callaways Nr. 1)

Author: Barbara Freethy

Publisher: Fog City Publishing, LLC

ISBN: 0991182707

Category: Fiction

Page: 300

View: 2206

Von Barbara Freethy, der Nr. 1 New-York-Times-Bestseller-Autorin, erscheint der dritte Band der beliebten Callaway-Reihe, ein gefühlvoller und spannender Roman über Liebe, Familie und bedrohliche Geheimnisse Der Zweitälteste des Callaway-Clans, Aiden Callaway, wich von der Familientradition für die städtische Feuerwehr zu arbeiten, ab und wurde Feuerspringer. Diese Entscheidung stellte er nie in Frage, bis sein Freund Kyle bei dieser Arbeit ums Leben kam und er selbst verletzt und seine Erinnerungen bruchstückhaft wurden. Alle schreiben Aiden die Schuld an dem Geschehenen zu, aber er kann sich nicht erinnern, noch ist er sich sicher, dass er sich erinnern will. Die Wahrheit könnte Aiden von der Schuld reinwaschen, aber Kyles Ruf zerstören und seine Hinterbliebenen verletzen. Aiden sucht Hilfe bei einer unwahrscheinlichen Verbündeten ... Sara war immer entrückt, lieb, unschuldig, die beste Freundin seiner Schwester und das Mädchen von nebenan. Aber in einer leichtsinnigen Nacht während ihrer Jugend geriet ihre Beziehung auf eine neue Ebene. Sara hatte Aiden nie verziehen, noch hatte sie vergessen, wie er die Beziehung zerstörte, sie ist aber nicht mehr das junge wahnsinnig verknallte Mädchen. Sie ist eine Frau auf der Suche nach ihrer eigenen Wahrheit. Die Funken zwischen Aiden und Sara hatten sehr lange Zeit geschwelt. Sara hat Angst, ein neuerliches Risiko mit dem Mann einzugehen, der ihr Herz gebrochen hatte, und Aiden weiß besser als jeder andere, wie gefährlich ein heftiges Feuer sein kann. Als Teenager waren sie noch nicht reif füreinander. Sind sie es jetzt? Ebenfalls erhältliche Bände der Callaway-Serie In Einer Nacht wie Dieser (Callaways Nr. 1) Das also ist Liebe (Callaways Nr. 2) Verliebt in eine Fremde (Callaways Nr. 3) Zwischen hier und fort (Callaways Nr. 4) Alles was ein Herz (Callaways Nr. 5) Jene Sommernacht (Callaways Nr. 6) Demnächst erhältlich Wenn Die Schatten Fallen (Callaways Nr. 7) LOB für die Romane von Barbara Freethy "Freethy hat eine Gabe, komplexe Charaktere zu erschaffen." Library Journal "Barbara Freethy ist eine meisterhafte Erzählerin mit einer Gabe, Geschichten über gewöhnliche Menschen in außergewöhnlichen Situationen zu erfinden und damit die Leser in ihren Bann zu ziehen." Romance Reviews Today "Freethys geschickte Handlungen und ihre Gabe, sympathische Charaktere zu erschaffen, sorgt dafür, dass am Ende der Geschichte nur wenige trockene Augen zurückbleiben.” Publishers Weekly über The Way Back Home “Freethy hält das Interesse der Leser gekonnt und ihre verlockende und glaubwürdige Geschichte hat alles - Romantik, Abenteuer und Geheimnisse.” Booklist über Summer Secrets “Barbara Freethy bringt eine zarte Wehmut zur Romantischen Literatur.” Romantic Times über Daniel's Gift "Freethys Fähigkeit des Geschichtenerzählens ist erstklassig.” Romantic Times über Don't Say A Word

The Challenger Sale

Kunden herausfordern und erfolgreich überzeugen

Author: Matthew Dixon,Brent Adamson

Publisher: Redline Wirtschaft

ISBN: 3864147239

Category: Business & Economics

Page: 288

View: 8638

Gibt es ein Rezept für Verkaufserfolg? Die meisten Führungskräfte im Vertrieb verweisen hier zuerst auf eine gute Kundenbeziehung – und sie liegen falsch damit. Die besten Verkäufer versuchen nicht nur einfach eine gute Beziehung zu ihren Kunden aufzubauen – sie stellen primär die Denkweisen und Überzeugungen ihrer Kunden in Frage. Basierend auf einer umfassenden Studie mit mehreren tausend Vertriebsmitarbeitern in unterschiedlichen Branchen und Ländern, zeigt "The Challenger Sale", dass das klassische vertriebliche Vorgehen mit dem Aufbau von Beziehungen immer weniger funktioniert, je komplexer die Lösungen sind. Doch wie unterscheiden sich Fertigkeiten, Verhaltensweisen, Wissen und Einstellung der Spitzenverkäufer vom Durchschnitt? Die Studie zeigt deutlich, dass die Verhaltensweisen, die den Challenger so erfolgreich machen, replizierbar und strukturiert vermittelbar sind. Die Autoren erklären, wie fast jeder Verkäufer, ausgestattet mit den richtigen Werkzeugen, diesen Ansatz erfolgreich umsetzen kann und so höhere Kundenbindung und letztendlich mehr Wachstum generiert. Das Buch ist eine Quelle der Inspiration und hilft dem Leser, sein Profil als Vertriebler zu analysieren und gezielt zu verändern, um am Ende kreativer und besser zu sein.