The Symbiotic Relationship and Impacts of Journalism, PR and Advertising

Author: Felix Ale

Publisher: GRIN Verlag

ISBN: 365689681X

Category: Language Arts & Disciplines

Page: 22

View: 3028

Seminar paper from the year 2015 in the subject Communications - Journalism, Journalism Professions, grade: A, Atlantic International University, course: PhD JOURNALISM, language: English, abstract: The media is the most powerful social institution in the world. It empowers, influences and, sometimes, manipulates public perception regarding specific socio-political topics. There are numerous forms of media including news media, entertainment media and commercial media. The two most powerful media are undoubtedly the news media and commercial media because of their ability to affect, sway and manipulate public perception due to the numerous avenues through which they promulgate different content to the public. Journalism is the core of news media while advertising is at the core of commercial media. Each discipline interacts with the other to inform the public and influence their perceptions regarding different topics. In order to understand the interrelationship between public relations, journalism and advertising, one must first conduct a detailed analysis of inter-relatable concepts that define the relationship they share.

Foundations of Community Journalism

Author: William (Bill) H. Reader,Bill Reader,John A. Hatcher

Publisher: SAGE

ISBN: 1412974666

Category: Language Arts & Disciplines

Page: 283

View: 1417

Foundations of Community Journalism: A Primer for Research is the first and only book to focus on how to understand and conduct research in this ever increasing field. With chapters written by established journalism academics and teachers, the book provides students and researchers with an understanding of the multiple and interdisciplinary approaches to the study of community journalism, with what community journalism is as a research concept, and with a range of different methods and theories that can be applied to community journalism research. While there are numerous ′how-to′ community journalism manuals for students and newspaper editors, none contains the focus on how to conduct research into community journalism - a focus needed in this era of accountability.

The Routledge Handbook of Developments in Digital Journalism Studies

Author: Scott Eldridge II,Bob Franklin

Publisher: Routledge

ISBN: 1351982087

Category: Social Science

Page: 542

View: 2020

The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.

Media and Digital Management

Author: Eli M. Noam

Publisher: Springer

ISBN: 3319720007

Category: Social Science

Page: 450

View: 6726

Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Routledge Handbook of Sport Management

Author: Leigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downward

Publisher: Routledge

ISBN: 1136660879

Category: Business & Economics

Page: 496

View: 4029

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Public Relations in Asia

An Anthology

Author: Krishnamurthy Sriramesh

Publisher: Thomson Learning Asia

ISBN: N.A

Category: Business & Economics

Page: 341

View: 3300

Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.

Fear of Food

A Diary of Mothering

Author: Carol Bacchi

Publisher: Spinifex Press

ISBN: 9781876756321

Category: Books

Page: 145

View: 1863

Incorporating diary entries and reflections, this personal account of one mother's struggles during the first 12 months of her son's life to get him to eat openly confronts the social challenges mothers encounter, including insensitive doctors, the marketing of maternity in the media, postpartum depression, and social isolation. The stinging question What if I don't love my child enough? is explored in this highly personal and moving story that argues mothers must speak out about the challenges and traumas they face in order to be understood.

Media Asia

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Mass media

Page: N.A

View: 6283


Mass Communication

Living in a Media World

Author: Ralph E. Hanson

Publisher: McGraw-Hill Companies

ISBN: 9780072341775

Category: Mass media

Page: 435

View: 4658


Sociological Abstracts

Author: Leo P. Chall

Publisher: N.A

ISBN: N.A

Category: Sociology

Page: N.A

View: 6936

CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Ethics in Media Communications

Cases and Controversies

Author: Louis A. Day

Publisher: Wadsworth Publishing Company

ISBN: 9780534507169

Category: Mass media

Page: 450

View: 984

Have you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there's a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it's packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well.