The Symbiotic Relationship and Impacts of Journalism, PR and Advertising

Author: Felix Ale

Publisher: GRIN Verlag

ISBN: 365689681X

Category: Language Arts & Disciplines

Page: 22

View: 4013

Seminar paper from the year 2015 in the subject Communications - Journalism, Journalism Professions, grade: A, Atlantic International University, course: PhD JOURNALISM, language: English, abstract: The media is the most powerful social institution in the world. It empowers, influences and, sometimes, manipulates public perception regarding specific socio-political topics. There are numerous forms of media including news media, entertainment media and commercial media. The two most powerful media are undoubtedly the news media and commercial media because of their ability to affect, sway and manipulate public perception due to the numerous avenues through which they promulgate different content to the public. Journalism is the core of news media while advertising is at the core of commercial media. Each discipline interacts with the other to inform the public and influence their perceptions regarding different topics. In order to understand the interrelationship between public relations, journalism and advertising, one must first conduct a detailed analysis of inter-relatable concepts that define the relationship they share.

Foundations of Community Journalism

Author: William (Bill) H. Reader,Bill Reader,John A. Hatcher

Publisher: SAGE

ISBN: 1412974666

Category: Language Arts & Disciplines

Page: 283

View: 3746

Foundations of Community Journalism: A Primer for Research is the first and only book to focus on how to understand and conduct research in this ever increasing field. With chapters written by established journalism academics and teachers, the book provides students and researchers with an understanding of the multiple and interdisciplinary approaches to the study of community journalism, with what community journalism is as a research concept, and with a range of different methods and theories that can be applied to community journalism research. While there are numerous ′how-to′ community journalism manuals for students and newspaper editors, none contains the focus on how to conduct research into community journalism - a focus needed in this era of accountability.

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

Author: Tom Bivins

Publisher: Routledge

ISBN: 1351788973

Category: Language Arts & Disciplines

Page: 338

View: 9981

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

The Routledge Handbook of Developments in Digital Journalism Studies

Author: Scott Eldridge II,Bob Franklin

Publisher: Routledge

ISBN: 1351982087

Category: Social Science

Page: 542

View: 7018

The Routledge Handbook of Developments in Digital Journalism Studies offers a unique and authoritative collection of essays that report on and address the significant issues and focal debates shaping the innovative field of digital journalism studies. In the short time this field has grown, aspects of journalism have moved from the digital niche to the digital mainstay, and digital innovations have been ‘normalized’ into everyday journalistic practice. These cycles of disruption and normalization support this book’s central claim that we are witnessing the emergence of digital journalism studies as a discrete academic field. Essays bring together the research and reflections of internationally distinguished academics, journalists, teachers, and researchers to help make sense of a reconceptualized journalism and its effects on journalism’s products, processes, resources, and the relationship between journalists and their audiences. The handbook also discusses the complexities and challenges in studying digital journalism and shines light on previously unexplored areas of inquiry such as aspects of digital resistance, protest, and minority voices. The Routledge Handbook of Developments in Digital Journalism Studies is a carefully curated overview of the range of diverse but interrelated original research that is helping to define this emerging discipline. It will be of particular interest to undergraduate and postgraduate students studying digital, online, computational, and multimedia journalism.

Routledge Handbook of Sport Management

Author: Leigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downward

Publisher: Routledge

ISBN: 1136660879

Category: Business & Economics

Page: 496

View: 777

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Public Relations in Asia

An Anthology

Author: Krishnamurthy Sriramesh

Publisher: Thomson Learning Asia

ISBN: N.A

Category: Business & Economics

Page: 341

View: 552

Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.

Journalismus in der Gesellschaft

Theorie, Methodologie und Empirie

Author: Armin Scholl,Siegfried Weischenberg

Publisher: Springer-Verlag

ISBN: 3322906884

Category: Language Arts & Disciplines

Page: 388

View: 4923

Der Journalismus läßt sich als soziales System modellieren, das wesentlich zur Selbstbeobachtung moderner Gesellschaften beiträgt. Unter Funktionsaspekten werden dazu permanent Themen öffentlich angeboten, deren Merkmale Faktizität, Relevanz und Neuigkeitswert sind. Die konstruktivistische Systemtheorie liefert darüber hinaus zahlreiche Hinweise auf selbstbezogene Operationsweisen, die (auch) der wissenschaftlichen Beobachtung der Medienproduktion und ihrer Akteure neue Erkenntnismöglichkeiten erschließen. Dieses Potential wird nun erstmals systematisch umgesetzt und in eine - stark empiriegesättigte - Bilanz der Journalismusforschung eingebracht. Der Schwerpunkt des Buches bilden - auf der Erfahrungsbasis von Befunden aus der repräsentativen Studie "Journalismus in Deutschland" - multivariate Analysen zu den Strukturen und Vernetzungen des Systems, zu Umweltbezügen, zum Bewußtsein der Akteure und zu Aspekten der Synchronisierung von Journalismussystemen im internationalen Vergleich.

Media Asia

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Mass media

Page: N.A

View: 5315


Fear of Food

A Diary of Mothering

Author: Carol Bacchi

Publisher: Spinifex Press

ISBN: 9781876756321

Category: Books

Page: 145

View: 3258

Incorporating diary entries and reflections, this personal account of one mother's struggles during the first 12 months of her son's life to get him to eat openly confronts the social challenges mothers encounter, including insensitive doctors, the marketing of maternity in the media, postpartum depression, and social isolation. The stinging question What if I don't love my child enough? is explored in this highly personal and moving story that argues mothers must speak out about the challenges and traumas they face in order to be understood.

Sociological Abstracts

Author: Leo P. Chall

Publisher: N.A

ISBN: N.A

Category: Sociology

Page: N.A

View: 956

CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Troubled Reflections

Reporting Violence : Media's Symbiotic Relationship with Violence, Ethnic Violence, Terrorism, and War

Author: Gobind Thukral

Publisher: N.A

ISBN: N.A

Category: Communalism

Page: 379

View: 7320