So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
Author: Don Steinberg
Publisher: Quirk Books
Category: Business & Economics
Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital. In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign. Contains details on how to evaluate and select the best online platform for crowdfunding efforts Provides details on creating a business plan to the specifications require to raise capital via crowdfunding Provides an overview of the financial projections that will be required for a crowdfunding initiative Proposes a specific approach to creating a "pitch video" to succeed with a crowdsource funding campaign The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy.
Raising the Money You Need to Fund Your Business, Project, or Invention
Author: Jason R. Rich
Publisher: John Wiley & Sons
Category: Business & Economics
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author: Peter N. Golder,Debanjan Mitra
Publisher: Edward Elgar Publishing
The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development
Author: Richard Hill-Whittall
Publisher: CRC Press
Routledge Handbook of Social and Sustainable Finance brings together an international cast of leading authorities to map out and display the disparate voices, traditions and professional communities engaged in social finance activity. With a clear societal or environmental mission, foundations, individual and group investors, as well as public bodies around the world have become increasingly eager to finance and support innovative forms of doing business. Together, founders and established businesses alike are embracing new sustainable business models with a distinct stakeholder approach to tackle social or environmental problems in what they see as a failed economic system in crisis. As a result, the topic of social and sustainable finance is at the forefront of financial economic thought. This Handbook is divided up into three parts. The first, "The Landscape of Social and Sustainable Finance and Investments", comprises of chapters from a multitude of perspectives in an effort to grasp the entirety of the landscape. The second, "Challenges, Suggestions, Critiques and Debates", focuses on areas ranging from sociological underpinnings to critical takes on markets, and the identification of specialized business models. Amongst ethical considerations, topics include the scaling of impact, an analysis of sustainability as risk prevention and comparative analyses of various methods of justification and measurement. In the third and final section, "Markets and Institutions", contributions range from various perspectives on sustainable banking to environmental marketplaces, and finally on to practical cases and country specific observations. This volume is essential reading for both academics and students in economics and finance. It is also of interest to those who study environmental economics, microeconomics and banking.
Author: Othmar M. Lehner
Category: Business & Economics
How do you Crowdfund? Start here! Jason Brubaker has raised over $300,000 from several crowdfunding campaigns, and mentored many others to do the same. This book is his best advice with checklists and tips on what to do before, during and after your campaign.
A Simple Crowdfunding Guide
Author: Jason Brubaker
Publisher: Createspace Independent Publishing Platform
Ever wish your company could raise capital the Kickstarter(R) way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups. In April 2012, President Obama signed the Jumpstart Our Business Startups-or JOBS-Act into law. This groundbreaking legislation empowers privately-owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Now that the SEC has handed down the last regulations, the floodgates will open and companies will be free to compete for funding. Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early-and do things right. Need help pricing your securities? Pitching a project to the public? Choosing between funding platforms? Figuring out disclosure documents and reporting requirements? This book delivers targeted answers-whether crowdfunding is your best bet, picking the right legal entity, selecting types of securities to offer, reaching the most promising investors, keeping crowds under control, and more. IPOs are expensive, and venture capital nearly impossible to attract. Crowdfunding is changing the game for private companies . . . and this book will lead the way.
Raise Money for Your Small Business or Start-Up with Equity Funding Portals
Author: Cliff Ennico
Category: Business & Economics
Author: Damien Gautier,Claire Gautier
Category: Graphic design (Typography)
Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
Category: Business & Economics
Zach Weinersmith ist mit seinem Blog „Saturday Morning Breakfast Cereal“ einer der großen Pop-Science-Cartoonisten im Netz. Jetzt haben er und seine Frau Kelly ein Buch über zehn vielversprechende Zukunftstechnologien geschrieben, die unsere Welt schon bald zu einem besseren Ort machen könnten ... wenn alles gut geht. Wieso Häuser bauen, wenn man sie auch drucken könnte? Warum holen wir unsere Rohstoffe nicht einfach vom nächstgelegenen Asteroiden? Und wäre ein Lift ins All nicht praktisch? Klingt verrückt, aber wir leben in einer Zeit, in der all das Realität werden könnte – BALD! Geniale, faszinierende und hochkomische Lektüre für alle, die wissen möchten, was die Zukunft an Großartigem bringt.
10 revolutionäre Technologien, mit denen alles gut wird oder komplett den Bach runtergeht
Author: Kelly Weinersmith,Zach Weinersmith
Publisher: Carl Hanser Verlag GmbH Co KG
300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs. Table of Contents 4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER - Kickstarter or Indiegogo? - Build Your Own Platform - Do I Have a Product to Pre-sell? - Do I Have the Time to Market My Project? - Is My Business Too Local? - True Story: Emilie and Her Tea Pot - Do I Need the Funds? 10 THINGS TO DO BEFORE KICKSTARTER - The Most Important Action to Succeed - Find One Customer - Browse Your Email and Facebook - Estimate the Cost - Prepare Your FAQ - Do (Not) Build a Community - True Story: Rain - A Fan Film about Storm - Rearrange Your Website Specifically for Kickstarter - Set Up Your Company - You Are Almost There 13 HACKS FOR MAKING A SUCCESSFUL VIDEO - Video Used to Be Our Most Important Marketing Weapon. What Has Changed? - Be Personal, I'll tell you how - Pick the "Face" of the Project - True Story: Loka the world of fantasy chess - Split the Team Between Mini Videos - Tell Your Story (Hint: Underdogs Sell) - True Story: the Zombies of Rebuild - Don't Explain the Features of Your Product - Anticipate Their Questions - Add a Call to Action - Add Gamification - Add Secondary Videos - Show Your Social Media - True Story: Veronica Mars - Don't Just Ask for Help, Give Them a Wish List - Use a Small Pledge to Get their Emails - Which Video Sells the Most? - What's Happening behind the Scenes - Video Checklist CREATING YOUR MEDIA LIST - Start Small, Sell Big - Why You Don't Need a Blog - 3 Tools for Creating Your Media List - True Story: Minaal YOU HAVE A LIST OF BLOGGERS, NOW WHAT? - Outsource Your Research - What You Can Outsource and What You Can't - Outsourcing for Non English Speakers MOVE YOUR MEDIA LIST TO THE NEXT LEVEL - The Spray and Pray Tactic - The Buddy Call Tactic - Tips for Managing the First Contact - Dealing with Bloggers after the Story is Confirmed - Dealing with Bloggers after Launch - How to Know if Anybody Read Your Email HOW TO SET UP PLEDGES THAT SELL - Early Bird - Thank You Pledge - True Story: OwnPhones - The Backer Borne Pledge - Limited Edition Pledge - Put the Backer in the Pledge - Stretch Goals - True Story: SCiO Your Sixth Sense 8 THINGS TO DO AT THE BEGINNING OF YOUR CAMPAIGN - Best Duration for Your Campaign - Best Time of the Year to Start a Campaign - True Story: Coolest Cooler - Best Day of the Week to Start a Campaign - Set Up Free Stats for Your Campaign - Get Informed if a Blogger Talks About You - Beta Test Your Product Online - Checklist for Your Kickstarter Page - Get the Best Consultants for Free 12 MARKETING HACKS FOR YOUR CAMPAIGN - Send Them One Sock - True Story: Metal Gear Solid the Movie - Sharing Pics on Imgur - True Story: The Seed - One Thousand Tweets Tactic - True Story: Prodigy - Get the Stars on Your Side - True Story: Star Trek Axanar and George Takei - Find Your Tribe - True Story: Urban Heroes - Twitter Marketing for Crowdfunding - The Collateral Twitter Tactic - Promote Your Campaign through Twitter Search - How to Get Free (Real) Retweets - Promote Kickstarter Before Kickstarter - Kickstarter as a Marketing Tool - True Story: Ubuntu Edge - The Secret of Reddit 6 THINGS TO DO AFTER THE CAMPAIGN ENDS - What Happen When the Campaign Ends? - Transform Kickstarter into Your Personal E-commerce - Convert Your Backers into Long Term Customers - Managing Delays: Kill Two Birds with One Stone - A Couple of Administrative Tips - Selling Through Kickstarter After Kickstarter - Or Sell Your Entire Company - True Story: Oculus Rift - True Story: Matter and Medium KICKSTARTER UK FOR NON BRITISH - Apply for Non British People - Apply for Non British Companies - How-to Open a UK Bank Account - Setting Up a UK Company TEMPLATES - Media Database - Blogger Sheet - First Contact - Acquaintances and Coworkers - Friends and Family - Bloggers - Backers - Autoresponder - Virtual Assistant Email USEFUL LINKS AND RESOURCES
Author: Stefano L Tresca,Iseed
If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. You see, we're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you're a creative type, this is the BEST time to be alive. But, it doesn't stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don't have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business. It's no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I'm one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression). Flash forward several years, and I'm now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth. That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I've come to master the platform and discover the ins and outs of how crowdfunding really works. I've published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal. In this guide, I'm going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you'll be raising money for your startup or creative project. I'll make it super easy to copy and implement these tactics and strategies. I'll also share some Jedi Mind Tricks that most marketers don't know about. Before you know it, you'll be a crowdfunding expert! Now, I bet you're thinking... "boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project." Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I'll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love! Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story. It's time to get serious about making that business you've been dreaming about a reality. It's finally time to get paid for your creative work. Let's get started!
The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators
Author: Salvador Briggman
Publisher: Createspace Independent Publishing Platform
'I am inclined to think that we want new forms . . . as well as thoughts', confessed Elizabeth Barrett to Robert Browning in 1845. The Oxford Handbook of Victorian Poetry provides a closely-read appreciation of the vibrancy and variety of Victorian poetic forms, and attends to poems as both shaped and shaping forces. The volume is divided into four main sections. The first section on 'Form' looks at a few central innovations and engagements—'Rhythm', 'Beat', 'Address', 'Rhyme', 'Diction', 'Syntax', and 'Story'. The second section, 'Literary Landscapes', examines the traditions and writers (from classical times to the present day) that influence and take their bearings from Victorian poets. The third section provides 'Readings' of twenty-three poets by concentrating on particular poems or collections of poems, offering focused, nuanced engagements with the pleasures and challenges offered by particular styles of thinking and writing. The final section, 'The Place of Poetry', conceives and explores 'place' in a range of ways in order to situate Victorian poetry within broader contexts and discussions: the places in which poems were encountered; the poetic representation and embodiment of various sites and spaces; the location of the 'Victorian' alongside other territories and nationalities; and debates about the place - and displacement - of poetry in Victorian society. This Handbook is designed to be not only an essential resource for those interested in Victorian poetry and poetics, but also a landmark publication—provocative, seminal volume that will offer a lasting contribution to future studies in the area.
Author: Matthew Bevis
Publisher: OUP Oxford
Category: Literary Criticism
The product of a Kickstarter fundraising campaign, "Clear and Present Thinking" is a college-level textbook in logic and critical thinking. Chapters: 1. Questions, Problems, and World Views 2. Good and Bad Thinking Habits 3. Basics of Argumentation 4. Fallacies 5. Reasonable Doubt 6. Moral Reasoning In an effort to reduce the cost of education for students, this textbook was funded by over 700 people through the Kickstarter online crowd-funding platform. This softcover edition is available here for the lowest reasonable price. All profits from the sale of this print edition will go towards funding future free or nearly-free college textbook projects.
A Handbook in Logic and Rationality
Author: Brendan Myers,Charlene Elsby,Kimberly Baltzer-Jaray
Author: Tim Lockwood,Clymer Publications
Category: Harley-Davidson motorcycle
This enhanced e-Book features 7 tutorials that provide tips and tricks in addition to the 75 videos from entrepreneurs who share their expertise to help you succeed with your business. Written specifically for people seeking to turn their ideas into marketable products, this new edition of The Mom Inventors Handbook takes you step by step through the process, covering the latest, most innovative ways to create, fund, manufacture, and successfully sell products on a wide scale. "I am asked every day for advice about how to get products onto the shelves of our clubs. The answer to this question is in your hands." -- from the foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club "We could not have done this without The Mom Inventors Handbook . . . our 'business bible.'" -- Lisa Hoskins-Holmes and Karen Wildman, creators of The Bheestie Bag "I'm not a mom--or a woman--but I used The Mom Inventors Handbook to bring my [product] to market, and it won Best New Product awards at our first two national tradeshows!" -- Tony Deitch, creator of Sasquatch! Pet Beds "I used The Mom Inventors Handbook at the beginning of my journey. My product was selected as one of the winning products on the TV Show Shark Tank and is now distributed internationally." -- Tiffany Krumins, creator of Ava the Elephant "When I had the idea for Carry-Her Doll Carriers and found The Mom Inventors Handbook, I couldn't put it down! I’m on track to sell 85,000 units this year with my new placements in Toys "R" Us, FAO Schwartz, and Walmart!" -- Roberta Wagner, creator of Carry-Her Doll Carriers
Author: Tamara Monosoff
Publisher: McGraw Hill Professional
Category: Business & Economics
During the last three decades, there have been enormous advances in our understanding of the neural mechanisms of selective attention at the network as well as the cellular level. The Oxford Handbook of Attention brings together the different research areas that constitute contemporary attention research into one comprehensive and authoritative volume. In 40 chapters, it covers the most important aspects of attention research from the areas of cognitive psychology, neuropsychology, human and animal neuroscience, computational modelling, and philosophy. The book is divided into 4 main sections. Following an introduction from Michael Posner, the books starts by looking at theoretical models of attention. The next two sections are dedicated to spatial attention and non-spatial attention respectively. Within section 4, the authors consider the interactions between attention and other psychological domains. The last two sections focus on attention-related disorders, and finally, on computational models of attention. Aimed at both scholars and students, the Oxford Handbook of Attention provides a concise and state-of-the-art review of the current literature in this field.
Author: Kia Nobre,Sabine Kastner
Publisher: OUP Oxford