The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

Author: Alex Daly

Publisher: PublicAffairs

ISBN: 1610397614

Category: Business & Economics

Page: 256

View: 9343

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

Author: Alex Daly

Publisher: Hachette UK

ISBN: 1610397614

Category: Business & Economics

Page: 256

View: 8862

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Launch Your Dream

A 30-Day Plan for Turning Your Passion into Your Profession

Author: Dale Partridge

Publisher: Thomas Nelson

ISBN: 0718093429

Category: Business & Economics

Page: 224

View: 928

Bestselling author and serial entrepreneur Dale Partridge provides a concrete, easily executed plan for readers looking to start a business that will result in greater freedom, a stronger family, and healthier finances. Dale Partridge, bestselling author and founder of StartupCamp.com and many other highly successful businesses, has helped thousands of people launch new startup businesses—and find unimaginable freedom in the process—through his highly acclaimed Startup Camp program. In Launch Your Dream, Partridge distills the essence of that course into a hyper-practical, 30-day journey for readers looking to follow their passions and realize their dreams. In clear, easily grasped steps, he teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Sharing time-saving “smartcuts” to make readers more efficient, Partridge also helps them identify and resolve business-killing blind spots. For anyone looking simply to make money on the side or seeking to become a millionaire, for the CEO or the stay-at-home mom, for the would-be entrepreneur or the freelancer, Launch Your Dream provides the steps necessary to begin living your dream in just 30 days.

The Other Side of Innovation

Solving the Execution Challenge

Author: Vijay Govindarajan,Chris Trimble

Publisher: Harvard Business Press

ISBN: 1422162303

Category: Business & Economics

Page: 240

View: 9912

In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin? In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor 2. Assemble the dedicated team 3. Manage the partnership 4. Formalize the experiment 5. Break down the hypothesis 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

Network Security For Dummies

Author: Chey Cobb

Publisher: John Wiley & Sons

ISBN: 1118085337

Category: Computers

Page: 408

View: 3433

CNN is reporting that a vicious new virus is wreaking havoc on the world’s computer networks. Somebody’s hacked one of your favorite Web sites and stolen thousands of credit card numbers. The FBI just released a new report on computer crime that’s got you shaking in your boots. The experts will tell you that keeping your network safe from the cyber-wolves howling after your assets is complicated, expensive, and best left to them. But the truth is, anybody with a working knowledge of networks and computers can do just about everything necessary to defend their network against most security threats. Network Security For Dummies arms you with quick, easy, low-cost solutions to all your network security concerns. Whether your network consists of one computer with a high-speed Internet connection or hundreds of workstations distributed across dozens of locations, you’ll find what you need to confidently: Identify your network’s security weaknesses Install an intrusion detection system Use simple, economical techniques to secure your data Defend against viruses Keep hackers at bay Plug security holes in individual applications Build a secure network from scratch Leading national expert Chey Cobb fills you in on the basics of data security, and he explains more complex options you can use to keep your network safe as your grow your business. Among other things, you’ll explore: Developing risk assessments and security plans Choosing controls without breaking the bank Anti-virus software, firewalls, intrusion detection systems and access controls Addressing Unix, Windows and Mac security issues Patching holes in email, databases, Windows Media Player, NetMeeting, AOL Instant Messenger, and other individual applications Securing a wireless network E-Commerce security Incident response and disaster recovery Whether you run a storefront tax preparing business or you’re the network administrator at a multinational accounting giant, your computer assets are your business. Let Network Security For Dummies provide you with proven strategies and techniques for keeping your precious assets safe.

Craig & Fred

A Marine, A Stray Dog, and How They Rescued Each Other

Author: Craig Grossi

Publisher: HarperCollins

ISBN: 0062693409

Category: Pets

Page: 288

View: 2220

The uplifting and unforgettable true story of a US Marine, the stray dog he met on an Afghan battlefield, and how they saved each other and now travel America together, "spreading the message of stubborn positivity." In 2010, Sergeant Craig Grossi was doing intelligence work for Marine RECON—the most elite fighters in the Corps—in a remote part of Afghanistan. While on patrol, he spotted a young dog "with a big goofy head and little legs" who didn’t seem vicious or run in a pack like most strays they’d encountered. After eating a piece of beef jerky Craig offered—against military regulations—the dog began to follow him. "Looks like you made a friend," another Marine yelled. Grossi heard, "Looks like a 'Fred.'" The name stuck, and a beautiful, life-changing friendship was forged. Fred not only stole Craig’s heart; he won over the RECON fighters, who helped Craig smuggle the dog into heavily fortified Camp Leatherneck in a duffel bag—risking jail and Fred’s life. With the help of a crew of DHL workers, a sympathetic vet, and a military dog handler, Fred eventually made it to Craig’s family in Virginia. Months later, when Craig returned to the U.S., it was Fred’s turn to save the wounded Marine from Post-Traumatic Stress. Today, Craig and Fred are touching lives nationwide, from a swampy campground in a Louisiana State Park to the streets of Portland, Oregon, and everywhere in between. A poignant and inspiring tale of hope, resilience, and optimism, with a timeless message at its heart—"it is not what happens to us that matters, but how we respond to it"—Craig & Fred is a shining example of the power of love to transform our hearts and our lives.

The Rideshare Guide

Everything You Need to Know about Driving for Uber, Lyft, and Other Ridesharing Companies

Author: Harry Campbell

Publisher: Skyhorse Publishing Inc.

ISBN: 1510735321

Category: Business & Economics

Page: 176

View: 5742

An industry leader's guide to making Lyft and Uber work for you. In less than five years, ridesharing has grown from nonexistence into a billion dollar industry. Uber now has two million drivers in the United States, Lyft has seven hundred thousand, and both show no signs of slowing down. Despite the large number of drivers, Uber and Lyft provide little in the way of help for new drivers, who complain that there is a lack of guidance when starting out. Harry Campbell, founder and director of The Rideshare Guy blog and podcast and a driver himself, can help. The Rideshare Guide offers a comprehensive and engaging handbook for current and prospective rideshare drivers. Learn how to: Decide between Uber and Lyft Maximize passengers and profits Maintain a five-star rating Keep safe and interact appropriately with passengers Navigate legal matters and tax codes Campbell explains these and much more, also including funny, shocking, and bizarre tales from the road. Whether you are thinking about becoming a driver or a veteran wondering about UberPool and tax help, The Rideshare Guide by the Rideshare Guy has the answers.

The Yarnell 7

The Seven Core Decisions for Extraordinary Living

Author: Amy Yarnell Carter

Publisher: N.A

ISBN: 9780999116517

Category:

Page: N.A

View: 6742

The Yarnell 7 is based on the decisions that the legendary best-selling author, speaker and network marketer, Mark Yarnell, made on a daily basis. These seven decisions enabled him to live an extraordinarily happy, successful and all-around phenomenal life. Written by his daughter, Amy Yarnell Carter, The Yarnell 7 gives you the opportunity to make the same powerful decisions that Mark Yarnell made and to live the extraordinary life that you so richly deserve.

Powerful Social Studies for Elementary Students

Author: Jere Brophy,Janet Alleman,Anne-Lise Halvorsen

Publisher: Cengage Learning

ISBN: 1305960548

Category: Business & Economics

Page: 360

View: 8211

POWERFUL SOCIAL STUDIES FOR ELEMENTARY STUDENTS examines the nature and purpose of social studies as it outlines ways to select content and teach history, geography, and social sciences meaningfully. The book's respected and experienced authors present principles and illustrative examples to help pre-service and in-service teachers plan well-organized, rigorous, and creative social studies instruction that produces positive student outcomes. The fourth edition emphasizes the importance of using developmentally appropriate content and methods when helping students to develop social understanding and prepare for civic life. It also includes a solid research base, uses additional visuals to display content, provides examples of curriculum and design, and reflects principles emphasized in the new College, Career, and Civic Life Framework for Social Studies State Standards. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Big 100: The 100 Business Tools You Need To Succeed

Author: Jeremy Kourdi

Publisher: John Murray

ISBN: 1444796127

Category: Business & Economics

Page: 240

View: 574

The world is full of business ideas. But how do you know which the best ones are? And how do you find time to read them? THE BIG 100 may be a little book, but it contains the very best business tools that have come from the very best business brains on the planet. Each is summarized over just two pages, so that you can quickly gain access to the insights which are driving the most successful people in all walks of life.

The Perfect Mix

Everything I Know About Leadership I Learned as a Bartender

Author: Helen Rothberg, PhD

Publisher: Simon and Schuster

ISBN: 1501127845

Category: Business & Economics

Page: 176

View: 2521

In the tradition of the popular business classics Leadership Is an Art and What They Don’t Teach You at Harvard Business School, Dr. Helen Rothberg, a sought-after consultant to CEOs and entrepreneurs, reveals memorable insights about leadership developed while she worked as a bartender and restaurant manager. Good managers and good leaders are not always the same. Dr. Helen Rothberg trains leaders, from Fortune 500 executives to startup entrepreneurs, with her particular brand of ADVICE—Action, Determination, Vision, Integrity, Communication, Empathy. Based on the management and life lessons she learned from working as a bartender while getting graduate business and behavioral science degrees, each aspect of ADVICE helps leaders hone their vision—of themselves and their business. You will explore who you are and who you need to become, analyze what has worked in the past and what might work better in the future, and realize ways to continually adapt—with courage and grace—to the unpredictable, uncertain business environment. Through the book’s colorful stories of barroom brawls and boardroom bravado, competition and cooperation, conflict and other challenges, you’ll conceive of new ways to develop working relationships with colleagues and customers; keep things running smoothly; and manage infuriating, delightful, and sometimes dangerous clients as well as temperamental and talented employees, and owners or bosses with brilliant ideas who may not communicate well. Leading an organization is knowing when to stir or shake things up, blend or serve neat, and Dr. Rothberg finishes each chapter with the recipe for a creative cocktail that embodies a lesson, to mix perfectly, contemplate, and savor.

It's All About the Dress

Savvy Secrets, Priceless Advice, and Inspiring Stories to Help you Find "The One"

Author: Randy Fenoli

Publisher: Grand Central Life & Style

ISBN: 1455504939

Category: Reference

Page: 240

View: 8800

Every bride wants to feel beautiful and wants to have her dress express the essence of who she is. Now choosing the perfect thing to wear on that special day is easier than ever! Drawing on his experience as fashion director at Kleinfeld Bridal, Randy Fenoli has written a guidebook bursting with insights and inspiration for helping brides-to-be determine what story they want their dress to tell. IT'S ALL ABOUT THE DRESS covers: -Suggestions on flattering cuts, fabrics, and styles for every body type -Price ranges and budget -Trains, veils, headpieces, undergarments, and accessories -Insider secrets on managing the bridal dress appointment -Options for bridesmaids, mother of the bride, and more! Featuring 100 inspiring photos plus invaluable tips on how to deal with bridal dress 911's, IT'S ALL ABOUT THE DRESS is the ultimate sourcebook no bride-to-be should say "I do" without!

National Aeronautics and Space Administration Graphics Standards Manual

Author: Jesse Reed

Publisher: Standards Manual

ISBN: 9780692586532

Category: Graphic arts

Page: N.A

View: 7087

The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.

Double Double

How to Double Your Revenue and Profit in 3 Years Or Less

Author: Cameron Herold

Publisher: Greenleaf Book Group

ISBN: 1608320995

Category: Business & Economics

Page: 222

View: 2291

A step-by-step guide to enjoying the roller-coaster ride of growth -- while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers -- from creating a vision for the company's future to learning how to generate free PR for a developing company -- is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors -- even for a smaller company; How even the busy entrepreneur can achieve a work/life balance.

Preparing for Success in Healthcare Information Management Systems: The CPHIMS Review Guide

Exam Prep and Comprehensive Resource in One!

Author: HIMSS Books

Publisher: HIMSS Books

ISBN: 1938904311

Category: Health services administration

Page: 244

View: 6871

Whether you're taking the CPHIMS exam, or simply want the most current and comprehensive overview in healthcare information and management systems today?this updated publication has it all. But for those preparing for the CPHIMS exam, this text book is an ideal study partner.

How to Be a Bawse

A Guide to Conquering Life

Author: Lilly Singh

Publisher: Penguin UK

ISBN: 1405929723

Category: Humor

Page: 304

View: 4109

*Winner of the 2017 Goodreads Choice Awards: Non-Fiction Book of the Year!* The official debut book from YouTube phenomenon Lilly Singh. 'The ultimate no-nonsense manual for millennials how how to make it to the top' Marie Claire From actress, comedian and YouTube sensation Lilly Singh (aka Superwoman) comes the definitive guide to being a BAWSE - a person who exudes confidence, reaches goals, gets hurt efficiently, and smiles genuinely because they've fought through it all and made it out the other side. Told in her hilarious, bold voice that's inspired over 9 million fans, and using stories from her own life to illustrate her message, Lilly proves that there are no shortcuts to success. WARNING: This book does NOT include hopeful thoughts, lucky charms, and cute quotes. That's because success, happiness and everything else you want in life needs to be fought for - not wished for. In Lilly's world, there are no escalators. Only stairs.

Common-Sense Income Strategies

Author: Michael Eastham

Publisher: Advisor's Academy Press

ISBN: 9780997544145

Category: Business & Economics

Page: 165

View: 4672

Common-Sense, Purpose-Based Investing for Your Retirement with Steps and Strategies to Help You. This book begins with the idea that when we reach the age of 50, we need to change from a portfolio filled with stocks and growth investment strategies to step-by-step strategies to build out your retirement income. Eastham's book is based on the golden rules of reality-based investing; complete with helpful tips to help you reach your retirement goals.

Powerful

Building a Culture of Freedom and Responsibility

Author: Patty McCord

Publisher: Tom Rath

ISBN: 1939714117

Category: Business & Economics

Page: 228

View: 4400

Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability. Powerful will change how you think about work and the way a business should be run.