Startup Opportunities

Know When to Quit Your Day Job

Author: Brad Feld,Sean Wise

Publisher: John Wiley & Sons

ISBN: 1119378184

Category: Business & Economics

Page: 208

View: 6313

Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.

Lean Startup Marketing: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth

A step-by-step guide to successful startup marketing.

Author: Sean Ellis

Publisher: Hyperink Inc

ISBN: 1614645736

Category: Business & Economics

Page: 121

View: 7505

ABOUT THE BOOK Each new startup I help take to market offers many potential rewards, but there are risks too. The most obvious reward is the financial upside of equity in a successful company. But there are less tangible benefits like the thrill of being part of a team realizing the potential of their vision. Probably the most important long-term reward is that each startup success enhances my reputation and opens doors to additional startups with strong potential - while improving the skills I need to maximize these opportunities. This allows me to continue doing the most enjoyable "job" of my life. But the risks are very real. A startup in a bad space with a bad product won't be much fun to market - and I'll probably fail. And when the company flops, it will damage my reputation. Enough damage to my reputation and I'll have to figure out a new pursuit. Of course most people recognize that it's impossible to have a perfect startup record, but the opportunity cost of committing to the wrong startup means I won't have the bandwidth to take on a potentially hot company. Given these rewards and risks, I increasingly find myself evaluating opportunities with a VC-like diligence. I've created an opportunity assessment worksheet that identifies key risks in the business. The standard format makes it easier to compare opportunities. One of the biggest risks of any business is the inability to raise capital, so early on, I set the requirement that I'll only work with companies that have recently raised a series A or large seed round. A very good VC can also help improve the odds, as they've achieved a better track record with their historical picks (and many would argue their "added value"). Beyond general business risks, I obviously need to be confident that it is a marketable business and one on which I can make a meaningful impact. The ideal category is what I refer to as a "disruptor" startup. These are businesses that enter an existing category with a breakthrough feature or very disruptive pricing model. My iterative, metrics driven marketing approach is perfect for helping these types of businesses discover their ideal market, differentiate appropriately and identify viable customer acquisition drivers. EXCERPT FROM THE BOOK Demand Harvesting - The Easiest Driver For Startups I always begin a new startup marketing assignment by looking for any untapped existing demand. Demand harvesting is much easier than demand creation - and it has a faster sales cycle. You don't have to convince someone they need your category of product, you just need to be easier to find/buy and have a better value proposition than the other guys. The first question to ask is "where would someone seek my product category?" Twenty years ago the most obvious answer would have been the yellow pages, but today it is Google. A lot of information has been published on getting the most out of SEO or SEM and there are also many experts you can tap in this area. Beyond Google, I've found it is helpful to survey existing users for other places they would potentially look. It's great news when discover healthy demand for your product category. The next step is to analyze the solutions competing for that demand. The best situation is to discover heavy unmet demand and no competition. That is about as likely as winning the lottery, so don't count on it. More realistically, there will be a few companies with varying offers competing for that demand. In this case, you should hope for weak execution from these existing competitors. If you can be significantly more effective at extracting money from each prospect, you can afford a more prominent promotion at the initial point of connection and begin capturing market share. Buy the book to read more! CHAPTER OUTLINE ...and much more

The Web Startup Success Guide

Author: Robert Walsh

Publisher: Apress

ISBN: 1430219866

Category: Business & Economics

Page: 440

View: 6641

If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

Facilitating Opportunity Development: Increasing Understanding of the Lean Startup Approach in Early Stage High-Tech Entrepreneurship

Author: Christian Kählig

Publisher: GRIN Verlag

ISBN: 3640951077

Category: Business & Economics

Page: 140

View: 7875

Master's Thesis from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: 1.0, Technical University of Munich, course: Entrepreneurial Opportunity Development, language: English, abstract: The research objective of this study was to explore how the startup idea development progress was experienced by entrepreneurs and how the Lean Startup Approach (LSA) affected that progress in early stage high-tech entrepreneurship. The Lean Startup movement has gained a lot of traction not only in the Silicon Valley area, but also to some extent in Europe. However, with increasing popularity, criticism starts to get formulated as well. Due to the limited coverage of the LSA, its principles and related management practices in academic literature, it remains difficult to critically assess the validity and effectiveness of the proposed concept. With this study, light is shed on the LS phenomenon by interviewing representative high-tech entrepreneurs and leading proponents of the LS principles and practices. In order to better understand LS principles at work with an emphasis on experienced startup idea development progress, semi-structure interviews with seven Lean Startup Machine (LSM) event participants as well as one mentoring subject matter expert were conducted. The interviewed practitioners were purposely selected from the most and least performing teams according to the appraisal of the LSM event judges. The main reason for choosing the LSM event is the fact that the LSM projects, while somewhat artificial, do provide condensed versions of real life startups, which provides a high information to effort ratio to me as a researcher. Furthermore, a LSA survey tailored to the opportunity development process and a post-LSM-event survey were conducted. The purpose of the multiple mini-cases study (which treated each team working on an entrepreneurial idea as a mini-case) was to explore the opportunity development progress and the role of LS principles and practices from the perspective of consumer Internet high-tech entrepreneurs and LS proponents (mentors) in a highly time-constrained real world LS practitioner event in the USA. Learning about how participants of the event perceived and experienced development progress and the LSA provided insights into the relevance of the LS methodology as a means to accelerate the development progress of an early stage startup idea towards a viable opportunity.

Founders at Work

Stories of Startups' Early Days

Author: Jessica Livingston

Publisher: Apress

ISBN: 9781430210771

Category: Business & Economics

Page: 488

View: 1164

Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

Personalbilanz Lesebogen 115 Startup-Entscheiderkompetenz - aktiv agieren statt passiv reagieren

Expertise und Informationsbedarf

Author: Jörg Becker

Publisher: BoD E-Short

ISBN: 3734769450

Category: Political Science

Page: 28

View: 7773

Da Strategien immer Zukunft sind, ergibt sich hieraus die Frage nach Mess- und Quantifizierbarkeit von Zukunft. Zukunft beinhaltet aber auch immer die Komplexität mit zahlreichen finanziellen und nichtfinanziellen Aspekten. Der Punkt ist erreicht, am dem der kritische Faktor nicht mehr die Verfügbarkeit der Daten ist. Sondern die Kunst, die richtige Frage zu stellen, um das gewünschte Wissen erzeugen zu können. Informationsfülle und Wissensdefizite stehen in einem Missverhältnis zueinander. Von einer Informationsverarbeitung in diesem Sinne wird deshalb besonders die Entwicklung von Filter- und Selektionsfunktionen zu erwarten sein, damit die Zunahme der Informationsschwemme nicht zu isolierter Kompliziertheit, sondern statt dessen zu entscheidungsrelevanten Informationen führt. Denn solche sind heute wichtiger denn je. D.h. es geht um nicht mehr oder weniger als die planvolle Erstellung und Verteilung der Ressource „Information“ aus der Perspektive von Entscheidungsträgern. Ein Startup muss immer wachsam und sensibel für sein Umfeld sein und muss den richtigen Zeitpunkt zum Handeln bestimmen können: die Transformation vom analogen zum digitalen muss bewältigt werden. Grundlage ist der Rohstoff „Wissen“: es ist der Kapitalstock des Startup. Die charakteristischen Merkmale eines Startup werden in seinem Intellektuellen Kapital abgebildet. Der kernige Marketingsatz des „Change Knowledge into Cash“ findet hier seine Berechtigung. Aus Sicht des Startup ist Wissen nicht nur ein weiterer Produktionsfaktor neben den klassischen Faktoren Arbeit, Kapital, Grund und Boden – es ist vielmehr heutzutage der bedeutendste Produktionsfaktor überhaupt.

101 Startup Lessons

An Entrepreneur's Handbook

Author: George Deeb,Red Rocket Ventures



Category: Business & Economics

Page: 150

View: 4463

A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."

Startup Sacrilege for the Underdog Entrepreneur

Author: Paul Orlando

Publisher: Paul Orlando


Category: Technology & Engineering

Page: N.A

View: 1199

Don't identify with the mainstream startup world? Working on a startup outside of a tech hub or in an unfashionable industry? Maybe that makes you an underdog entrepreneur. This book is for you. Startups and community organizers outside of the mainstream are being misled. This book is inspired by experience co-founding a startup accelerator and working with startups around the world. Startup Sacrilege includes lessons learned and solutions, especially for startups and community organizers outside of established tech hubs. It's an alternative view that challenges startup world assumptions and makes suggestions for what to do instead.

Start Your Own Hair Salon and Day Spa

Your Step-By-Step Guide to Success

Author: Eileen Figure Sandlin,Entrepreneur Press

Publisher: Entrepreneur Press

ISBN: 1613082819

Category: Business & Economics

Page: 224

View: 8242

Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity (Chapter 16 from Disrupt Together)

Author: Stephen Spinelli Jr.,Heather McGowan

Publisher: FT Press

ISBN: 0133961346

Category: Business & Economics

Page: 36

View: 2143

Collaborative innovation teams can deliver immense value by helping organizations create brand strategies that are more relevant, holistic, impactful, and actionable. Now, discover exactly how to bring innovation teams to branding, and integrate team-based branding into a complete enterprise innovation framework that works. Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Maryann Finiw drills down to focus specifically on applying team-based innovation to branding. Finiw shares real-world case studies, personal experiences, and interviews with key project collaborators that reveal how and why interdisciplinary teams can create better brand strategies. She presents process examples highlighting how well-managed teams are creating brands that consumers love, building brand loyalty, and increasing profits. Opportunities in Branding - Benefits of Cross-Functional Collaboration in Driving Identity is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation. Maryann Finiw has more than 20 years of experience managing innovation, research, and strategy programs. She is currently Senior Manager of Research and Marketing Strategy at SapientNitro, and is also Adjunct Professor at Philadelphia University, Emerson College, and Massachusetts College of Art and Design. In her previous position as Principal at Continuum, she led innovation strategy projects for major corporate clients, including Ford Motor Company, Procter and Gamble, Coca-Cola, Andersen Windows, Master Lock, L.L. Bean, and American Express. With an MBA from Harvard Business School and a Bachelor of Industrial Design from Pratt Institute, she thrives at the intersection of design and business; research and development; creativity and strategy.

The StartUp Kit

Everything you need to start a small business

Author: Emma Jones

Publisher: Harriman House Limited

ISBN: 190800374X

Category: Business & Economics

Page: 174

View: 7754

The StartUp Kit contains everything you need to start and run your own business! This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses. It also comes with great offers from some of the leading brands for small business.

Maverick Startup

11 X-Factors to Bootstrap From Zero to Six Figures and Beyond

Author: Yanik Silver

Publisher: Entrepreneur Press

ISBN: 1613081723

Category: Business & Economics

Page: 188

View: 4504

The Intangibles. The X-Factors. 1. The Big Idea 2. Your Vision 3. High Margins and Premium Prices 4. Get It Out The Door 5. Test and Improve 6. Listen and Shift 7. Create Zealots 8. What's Next? 9. Tap Your Mastermind 10. Create the Fun 11. Create the Impact Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan. We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success. The MAVERICK philosophy: Set your own rules Make more money Have more fun Experience a rich life And give more to make a difference

Startup Guide to Guerrilla Marketing

A Simple Battle Plan For Boosting Profits

Author: Jay Levinson,Jeannie Levinson

Publisher: Entrepreneur Press

ISBN: 1613080336

Category: Business & Economics

Page: 276

View: 8825

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

Where to Play

In nur 3 Schritten zu den profitabelsten Marktchancen

Author: Marc Gruber,Sharon Tal

Publisher: Campus Verlag

ISBN: 3593508508

Category: Business & Economics

Page: 226

View: 5898

Machen Sie Ihr Spiel! Es ist völlig egal, ob Sie ein Unternehmen gründen oder eines führen, das dringend neue Produkte auf den Markt bringen muss. Sie stehen immer vor einem Dilemma: Worauf sollen Sie sich konzentrieren? Welches Spiel wollen Sie spielen? Damit Sie dies herausfinden können, haben Marc Gruber und Sharon Tal den Market Opportunity Navigator entwickelt. Er besteht aus drei einfachen Tools, mit deren Hilfe Sie Ihren perfekten Blauen Ozean finden - also einen neuen, lukrativen Absatzmarkt. Ganz im Geist der Business-Model-Bücher können Sie Ihre Ideen und Wahlmöglichkeiten mit diesem Buch visualisieren. Und am Ende treffen Sie viel leichter die wichtigsten Entscheidungen und schreiben Ihre eigenen Spielregeln.

Startup Weekend

How to Take a Company From Concept to Creation in 54 Hours

Author: Marc Nager,Clint Nelsen,Franck Nouyrigat

Publisher: John Wiley & Sons

ISBN: 1118159632

Category: Business & Economics

Page: 208

View: 9317

Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.

Startup Communities

Building an Entrepreneurial Ecosystem in Your City

Author: Brad Feld

Publisher: John Wiley & Sons

ISBN: 1118483316

Category: Business & Economics

Page: 224

View: 1911

An essential guide to building supportive entrepreneurialcommunities "Startup communities" are popping up everywhere, from citieslike Boulder to Boston and even in countries such as Iceland. Thesetypes of entrepreneurial ecosystems are driving innovation andsmall business energy. Startup Communities documents thebuzz, strategy, long-term perspective, and dynamics of buildingcommunities of entrepreneurs who can feed off of each other'stalent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneurturned-venture capitalist Brad Feld's experience in the field?aswell as contributions from other innovative startupcommunities?this reliable resource skillfully explores what ittakes to create an entrepreneurial community in any city, at anytime. Along the way, it offers valuable insights into increasingthe breadth and depth of the entrepreneurial ecosystem bymultiplying connections among entrepreneurs and mentors, improvingaccess to entrepreneurial education, and much more. Details the four critical principles needed to form asustainable startup community Perfect for entrepreneurs and venture capitalists seeking freshideas and new opportunities Written by Brad Feld, a thought-leader in this field who hasbeen an early-stage investor and successful entrepreneur for morethan twenty years Engaging and informative, this practical guide not only showsyou how startup communities work, but it also shows you how to makethem work anywhere in the world.

Launching a Food Startup

Launching a Food Startup

Author: Jamie Berger

Publisher: Guardian Books

ISBN: 1783560444

Category: Business & Economics

Page: 50

View: 4561

The explosion in food vans, dining clubs and pop-up restaurants shows the culinary business is now accessible to all. If you’ve got an idea for a foodie startup, this 60-Minute Masterclass will give you the skills and knowledge to make it a success. ‘Launching a Food Startup’ by Pitt Cue Co. co-founder, Jamie Berger, will prime you on all aspects of running a food business, from planning your menu, through licensing and hygiene to marketing the finished product. He also shares his personal business secrets, including how to manage costs and deal with suppliers, to give your outfit the best possible chance at a long life. ‘Launching a Food Startup’ covers: + Turning an Idea into a Business + Starting up your Startup + Up and Running: Now What? + People: The Essential Ingredient 60-Minute Masterclasses are expert ebooks that help you do more with your creative writing, journalism and entrepreneurship. Locking on to the stuff that you actually need to know, each title is a precise, practical pointer on the matters that matter most.

75 Green Businesses You Can Start to Make Money and Make a Difference

Author: Glenn Croston

Publisher: Entrepreneur Press

ISBN: 1613080352

Category: Business & Economics

Page: 328

View: 7478

With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and make a difference. Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.

The Smarter Startup

A Better Approach to Online Business for Entrepreneurs

Author: Neal Cabage,Sonya Zhang

Publisher: New Riders

ISBN: 0133372731

Category: Business & Economics

Page: 192

View: 2646

Why do some startups succeed while other do not? In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss: Why some entrepreneurs are luckier than others How to anticipate success or failure before you begin Why timing is everything for a startup Strategic positioning to beat the competition Building a business that cannot be commoditized Methods for Improving user engagement and profits This book was written by Neal Cabage and Sonya Zhang, PhD after years of discussing and studying why some startups succeed. By combining known academic models with personal insights from building and selling two online startups - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.