Responsible Investment in Times of Turmoil

Author: Wim Vandekerckhove,Jos Leys,Kristian Alm,Bert Scholtens,Silvana Signori,Henry Schäfer

Publisher: Springer Science & Business Media

ISBN: 9400740700

Category: Business & Economics

Page: 234

View: 8320

The SRI phenomenon is said to be entering the mainstream of financial intermediation. From a fairly marginal practice promoted or campaigned for by NGO’s and at odds with financial practice and orthodoxy it grew into well formulated policy adopted by a wide range of investors. Academic literature on SRI has also boomed on the assumption that mainstreaming is taking place. However, little thinking has been carried out on questions specifically arising from this alleged ‘mainstreaming’. This book, addressed to those with a scholarly or practitioner’s interest in SRI, starts filling this neglected dimension. Today, one cannot ignore the difficulties of main stream financing. The financial spheres are trembling globally in one of the worst crises since the 1930’s. As a response to the crisis, the intermediation of ‘financial responsibility’ will undoubtedly be the subject of new regulation and scrutinizing. This book looks into what these turbulences will imply for SRI. In view of these circumstances, one might or even should, ask oneself whether the phenomenon was not an empty fad during the exuberant high of financial euphoria that came abruptly to an end with current financial crises. To put it rather sec: are financial intermediaries that promote ‘sustainability’ credible, while it is obvious that some developments in financial intermediation -predictably, as some say- were unsustainable? Is this an opportunity for enhancing SRI because of the strength and superiority it has developed or will it disappear due to a return to financial myopia? This book is the first to question the future of SRI in such a radical way.

Introductory Mathematics: Algebra and Analysis

Author: Geoffrey C. Smith

Publisher: Springer Science & Business Media

ISBN: 1447106199

Category: Mathematics

Page: 215

View: 6159

This text provides a lively introduction to pure mathematics. It begins with sets, functions and relations, proof by induction and contradiction, complex numbers, vectors and matrices, and provides a brief introduction to group theory. It moves onto analysis, providing a gentle introduction to epsilon-delta technology and finishes with continuity and functions. The book features numerous exercises of varying difficulty throughout the text.

Architectural Branding

Understanding and Measuring Its Relevance for Brand Communication

Author: Ursula Raffelt

Publisher: BoD – Books on Demand

ISBN: 394026024X

Category: Architecture

Page: 208

View: 8823

Zaha Hadid, Norman Foster, Frank Gehry, Daniel Libeskind, Rem Kolhaas-their buildings are stunning, world famous, and direct our attention to a new trend in marketing: Architectural Branding. Companies continuously demonstrate worldwide with high investments in architecture that they believe in the power of building design. Even though, over time, function and meaning of such buildings may change, architectural branding is a promising way for companies to represent their brand, their values, and their identity in an authentic and sustainable form. Corporate buildings are omnipresent in our daily lives. We encounter these buildings by sight, in the media and at times by visiting them. They are the physical manifestation of an organization, often for decades, and one of their most valuable material assets. They shape and define our landscapes and the skylines of our cities-and, might increase a brand's value.

Tourism, Recreation and Climate Change

Author: Prof. C. Michael Hall,Dr. James Higham

Publisher: Channel View Publications

ISBN: 1845413148

Category: Business & Economics

Page: 336

View: 4950

Climate change is one of the major issues facing us today and has been described as a threat greater than terrorism. As the world's largest industry tourism both contributes to and will be dramatically affected by climate change. This is the first comprehensive book-level examination of the relationship between tourism and climate change, of interest not only to students of tourism but to policy makers and the industry who will have to respond to the challenges posed.

Advanced Techniques in Diagnostic Microbiology

Author: Yi-Wei Tang,Charles W. Stratton

Publisher: Springer Science & Business Media

ISBN: 1461439701

Category: Medical

Page: 957

View: 6704

In the United States, hospitals annually report over 5 million cases of infectious-disease-related illnesses: clinical microbiology laboratories in these hospitals are engaged in detecting and identifying the pathogenic microorganisms in clinical specimens collected from these patients with suspected infections. Clearly, the timely and accurate detection/identification of these microbial pathogens is critical for patient treatment decisions and outcomes for millions of patients each year. Despite an appreciation that the outcome of an infectious-disease-related illness is directly related to the time required to detect and identify a microbial pathogen, clinical microbiology laboratories in the United States as well as worldwide have long been hampered by traditional culture-based assays, which may require prolonged incubation time for slowly growing microorganisms such as Mycobacterium tuberculosis. Moreover, traditional culture-based assays often require multiple steps with additional time needed for discernment of species and/or detection of antimicrobial resistance. Finally, these traditional, slow multistep culture-based assays are labor-intensive and required skilled clinical microbiologists at the bench. Over the past several decades, advanced molecular techniques in diagnostic microbiology quietly have been revolutionizing the practice of clinical microbiology in the hospital setting. Indeed, molecular diagnostic testing in general and nucleic-acid-based amplification methods in particular have been heralded as diagnostic tools for the new millennium. There is no question that the development of rapid molecular techniques for nucleic acid amplification/characterization combined with automation and user-friendly software has greatly broadened the diagnostic capabilities of the clinical microbiology laboratory. These technical advances in molecular microbiology over the first decade of the 21st Century have profoundly influenced the physical structure of clinical microbiology laboratories as well as their staffing patterns, workflow, and turnaround time. These molecular microbiology advances have also resulted in the need for a revised and updated second edition of Advanced Techniques in Diagnostic Microbiology. This second edition again provides an updated and comprehensive description of the ongoing evolution of molecular methods for the diagnosis of infectious diseases. In addition, many new chapters have been added, including a chapter on the clinical interpretation and relevance of advanced technique results. The second edition, like the first edition, includes both a “techniques” section describing the latest molecular techniques and an “applications” section describing how these advanced molecular techniques are being used in the clinical setting. Finally, the second edition, like the first edition, utilizes a diverse team of authors who have compiled chapters that provide the reader with comprehensive and useable information on advanced molecular microbiology techniques.

Managing Corporate Brands

A new approach to corporate communication

Author: Marcos Ormeno

Publisher: Springer Science & Business Media

ISBN: 9783835095991

Category: Business & Economics

Page: 323

View: 5387

Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.

The Computational Structure of Life Cycle Assessment

Author: R. Heijungs,Sangwon Suh

Publisher: Springer Science & Business Media

ISBN: 9401599009

Category: Science

Page: 243

View: 4301

Life Cycle assessment (LCA) is a tool for environmental decision-support in relation to products from the cradle to the grave. Until now, more emphasis has been put on the inclusion quantitative models and databases and on the design of guidebooks for applying LCA than on the integrative aspect of combining these models and data. This is a remarkable thing, since LCA in practice deals with thousands of quantitative data items that have to be combined in the correct manner. For this, one needs mathematical rules and algorithmic principles for carrying out an LCA. This book presents the first coherent treatment of the mathematical and algorithmic aspects of LCA. These computational aspects are presented in matrix form, so that a concise and elegant formulation is achieved. This form, moreover, provides a platform for further extension of analysis using perturbation theory, structural theory and economic input-output analysis.

Developing the Mekong

Regionalism and Regional Security in China–Southeast Asian Relations

Author: Evelyn Goh

Publisher: Routledge

ISBN: 1134974965

Category: Political Science

Page: 71

View: 9368

In Southeast Asia, China’s growing economic and political strength has been accompanied by adept diplomacy and active promotion of regional cooperation, institutions and integration. Southeast Asian states and China engage in ‘strategic regionalism’: they seek regional membership for regime legitimation and collective bargaining; and regional integration to enhance economic development, regarded as essential for ensuring national and regime security. Sino-Southeast Asian regionalism is exemplified by the development plans for the Mekong River basin, where ambitious projects for building regional infrastructural linkages and trade contribute to mediating the security concerns of the Mekong countries. However, Mekong regionalism also generates new insecurities. Developing the resources of the Mekong has led to serious challenges in terms of governance, distribution and economic externalities. Resource-allocation and exploitation conflicts occur most obviously within the realm of water projects, especially hydropower development programmes. While such disputes are not likely to erupt into armed conflict because of the power asymmetry between China and the lower Mekong states, they exacerbate Southeast Asian concerns about China’s rise and undermine Chinese rhetoric about peaceful development. But the negative security consequences of developing the Mekong are also due to the shared economic imperative, and the Southeast Asian states’ own difficulties with collective action due to existing intramural conflicts.

Organizational Perception Management

Author: Kimberly D. Elsbach

Publisher: Psychology Press

ISBN: 1317579852

Category: Business & Economics

Page: 210

View: 2676

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences. The goals of Organizational Perception Management are to: *summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics; *illustrate OPM events and tactics in specific, real-world contexts; and *identify a set of research themes that may stimulate further research on OPM. This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.

Myths and Brands in Vocational Education

Author: Lorenz Lassnigg Anja Heikkinen,Lorenz Lassnigg

Publisher: Cambridge Scholars Publishing

ISBN: 1443883239


Page: 260

View: 2856

This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments.

Luxury Marketing

A Challenge for Theory and Practice

Author: Klaus-Peter Wiedmann,Nadine Hennigs

Publisher: Springer Science & Business Media

ISBN: 3834943991

Category: Business & Economics

Page: 416

View: 1608

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Innovations Towards Sustainability

Conditions and Consequences

Author: Marco Lehmann-Waffenschmidt

Publisher: Springer Science & Business Media

ISBN: 3790816493

Category: Business & Economics

Page: 216

View: 2760

The volume contains eight articles together with comments by twenty authors and discussants on the topic of innovations and sustainability. It provides a competently written, balanced and differentiated state-of-the-art insight into the relation between innovations and sustainability from the perspective of evolutionary economics. The scope of the contributions encompasses the technological, social, organizational, and political dimensions of the topic. Each article is discussed by a competently written commentary providing a critical evaluation and relating it to the relevant literature. Particular interest lies on the issues of steering opportunities and path formation capabilities by decentralized agents, or governmental institutions from the viewpoint of evolutionary economics.

Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

Author: Robert Heath

Publisher: John Wiley & Sons

ISBN: 0470974885

Category: Psychology

Page: 248

View: 1347

"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--

In the Beginning was Information

A Scientist Explains the Incredible Design in Nature

Author: Werner Gitt

Publisher: New Leaf Publishing Group

ISBN: 0890514615

Category: Religion

Page: 264

View: 4811

Information - it s one of the most fundamental parts of our world, yet we don t often think about it. This classic book, now being published by Master Books, demonstrates the importance of information to life of any kind. More to the point, it demonstrates the necessity of an Organizer and Originator of the information necessary for life. Dr. Gitt argues that God is not bound by the laws of nature, but instead uses them for His own purposes. He also shows that the highly complex information present in DNA mitigates a non-intelligent beginning for life. He advocates for assurance when dealing with the Bible s information, that this collection of books is not only free of error, but that no useless information is present, as well. 5 3/8 x 8 3/8 Paperback 260 pages"

Voluntary Standard Systems

A Contribution to Sustainable Development

Author: Carsten Schmitz-Hoffmann,Michael Schmidt,Berthold Hansmann,Dmitry Palekhov

Publisher: Springer

ISBN: 3642357164

Category: Law

Page: 459

View: 1819

Emerging to the forefront of sustainable production and consumption are a promising and rapidly evolving concept known as Voluntary Standard Systems (VSS). They encompass the three pillars of sustainability – social, environmental and economic aspects and consequently they can be considered as a tool, which makes sustainable development visible. Currently, they are becoming a significant element in international trade and in the promotion of sustainable development strategies, especially in the context of globalised markets and supply chains. This volume provides a comprehensive overview of the current VSS concepts: from their nature and functioning, to the future outlook for their development. It places VSS in the broader context of global development issues and challenges, including development policy and international sustainability commitments, progress towards achieving ‘green economy’ and meeting climate protection targets. The volume contains also a representative selection of case studies which demonstrate their wide range of application in different sectors of the economy.

The New Positioning: The Latest on the World's #1 Business Strategy

Author: Jack Trout

Publisher: McGraw Hill Professional

ISBN: 9780071369190

Category: Business & Economics

Page: 173

View: 8022

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

New Technologies and Environmental Innovation

Author: Joseph Huber

Publisher: Edward Elgar Publishing

ISBN: 9781781957936

Category: Technology & Engineering

Page: 365

View: 3602

'Joseph Huber's book contains a wealth of information on technological environmental innovations. The scrutiny of this material leads to powerful conclusions, with which scholars should concern themselves. Highly recommended.' - René Kemp, Maastricht University, The Netherlands 'This timely and impressive volume brings technology back into the centre of discussions and debates on environmental reform. In articulating an ecological modernisation perspective, Joseph Huber presents an inspiring, optimistic and at times provocative assessment of the potential and future role of radical technological innovations in greening production-consumption cycles.' - Arthur P.J. Mol, Wageningen University, The Netherlands In this insightful book, Joseph Huber investigates the life cycle analysis of technological and environmental innovations (TEIs). TEIs are new technologies, products and practices which have benign environmental effects and which can increase eco-efficiency. More importantly, they can also improve 'metabolic consistency', thus laying the foundations for a sustainable industrial ecology.

Contemporary Apprenticeship

International Perspectives on an Evolving Model of Learning

Author: Alison Fuller,Lorna Unwin

Publisher: Routledge

ISBN: 1317980174

Category: Education

Page: 288

View: 3768

Throughout the world, people understand the meaning of 'apprenticeship'. As a model of learning and skill formation, apprenticeship has adapted over the years to reflect changes in work, in technology, and in the types of knowledge that underpin occupational expertise. Apprenticeship serves the needs of government, as well as employers, individuals and society more generally. These needs have always co-existed in dynamic tension. This book explores the contemporary state of apprenticeship in Europe, the United States, Canada, and Ghana. The chapters present perspectives from leading researchers in the field, showing how apprenticeship is evolving and changing in every country (crossing boundaries of age, sector and levels of skill and knowledge) and examining the ability of apprenticeship to facilitate both vertical progression – particularly to higher education – and horizontal progression between jobs and sectors. As such, apprenticeship remains at the core of debates about vocational learning and the nature of expertise. This book was originally published as a special issue of the Journal of Vocational Education and Training.

Discourse, Identities and Genres in Corporate Communication

Sponsorship, Advertising and Organizational Communication

Author: Paola Evangelisti Allori,Giuliana Garzone

Publisher: Peter Lang Pub Incorporated

ISBN: 9783034305914

Category: Language Arts & Disciplines

Page: 324

View: 2959

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

Five to Rule Them All

The UN Security Council and the Making of the Modern World

Author: David L. Bosco

Publisher: Oxford University Press, USA

ISBN: 0195328760

Category: Law

Page: 310

View: 354

From the Berlin Airlift to the Iraq War, the UN Security Council has stood at the heart of global politics. Part public theater, part smoke-filled backroom, the Council has enjoyed notable successes and suffered ignominious failures, but it has always provided a space for the five great powers to sit down together. Five to Rule Them All tells the inside story of this remarkable diplomatic creation. Drawing on extensive research, including dozens of interviews with serving and former ambassadors on the Council, the book chronicles political battles and personality clashes as it opens the closed doors of its meeting room. What emerges here is a revealing portrait of the most powerful diplomatic body in the world. When the five permanent members are united, David Bosco points out, the Council can wage war, impose blockades, redraw borders, unseat governments, and levy sanctions. There are almost no limits to its authority. Yet the Council exists in a world of realpolitik. Its members are, above all, powerful states with their own diverging interests. Time and again, the Council's performance has dashed the hope that its members would somehow work together to establish a more peaceful world. But if these lofty hopes have been unfulfilled, the Council has still served an invaluable purpose: to prevent conflict between the Great Powers. In this role, the Council has been an unheralded success. As Bosco reminds us, massacres in the Balkans and chaos in Iraq are human tragedies, but conflicts between the world's great powers in the nuclear age would be catastrophic. In this lively, fast-moving, and often humorous narrative, Bosco illuminates the role of the Security Council in the postwar world, making a compelling case for the enduring importance of the five who rule them all.