Sport-PR 2.0

Der Einsatz von Social Media in professionellen Sportvereinen am Beispiel von Facebook und Twitter

Author: Fabian Kautz

Publisher: Springer-Verlag

ISBN: 3658222492

Category: Social Science

Page: 595

View: 4284

Fabian Kautz betrachtet mittels einer Online-Inhaltsanalyse den Einsatz der Plattformen Facebook und Twitter in der Sport-PR professioneller Sportvereine. An 14 Untersuchungstagen analysiert der Autor in der Saison 2015/16 die Posts und Tweets von insgesamt 16 Vereinen aus den Sportarten Basketball, Eishockey, Fußball und Handball. In Summe umfasst die Studie 3.412 Beiträge (717 Posts und 2.695 Tweets). Erstmals für die Social Media-Sport-PR wurden dabei auch Nachrichtenfaktoren codiert. Die Ergebnisse zeigen, dass die beiden Plattformen Twitter und Facebook verschieden eingesetzt werden. Für beide Plattformen haben Merkmale der Ebenen „Form“, „Inhalt“ und „Sprache“ signifikanten Einfluss auf Interaktionshandlungen der Rezipienten. Dieser besteht ebenfalls für Nachrichtenfaktoren.

Unterhaltungsmerkmale im Live-Kommentar bei deutschen Fußball-Länderspielen - Eine empirische Inhaltsanalyse der deutschen Fußballspiele bei der EM 2008

Author: Tobias Hoffmeister

Publisher: GRIN Verlag

ISBN: 3640246632

Category:

Page: 138

View: 8343

Diplomarbeit aus dem Jahr 2008 im Fachbereich Sport - Medien und Kommunikation, Note: 1,8, Deutsche Sporthochschule Koln (Medien und Kommunikation), 79 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Der Kommentator eines Fussballspiels hat viele Moglichkeiten Stimmungen zu beschreiben, aber auch zu erzeugen. Er ubertreibt, umschreibt und prognostiziert. Immer mit dem Ziel verbunden, den Zuschauer bei Laune zu halten," damit die Einschaltquote bestandig bleibt, am besten sogar noch steigt. Mit dieser Arbeit wird versucht die Verwendung von solchen unterhaltenden Merkmalen im Live-Kommentar bei Fussball-Landerspielen aufzuzeigen und zu analysiere

Die Medienrealität des Sports

Evaluation und Analyse der Printberichterstattung

Author: N.A

Publisher: Springer-Verlag

ISBN: 3663083977

Category: Business & Economics

Page: 293

View: 2764

Die Autorin untersucht die Frage, welchen empirischen Gehalt Nachrichtenfaktoren für die Sportberichterstattung in tagesaktuellen Printmedien haben. Die Ergebnisse werden unter kommunikationswissenschaftlichen Gesichtspunkten interpretiert und strukturiert.

Public Relations Research

European and International Perspectives and Innovations

Author: Ansgar Zerfaß,A. A. van Ruler,Krishnamurthy Sriramesh

Publisher: Springer

ISBN: 9783531909189

Category: Language Arts & Disciplines

Page: 449

View: 517

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Changing Journalism

Author: Peter Lee-Wright,Angela Phillips,Tamara Witschge

Publisher: Routledge

ISBN: 1136672702

Category: Performing Arts

Page: 192

View: 5663

Journalism is in transition. Irrevocable decisions are being made, often based on flimsy evidence, which could change not only the future of journalism, but also the future of democracy. This book, based on extensive research, provides the opportunity to reflect upon these decisions and considers how journalism could change for the better and for the good of democracy. It covers: the business landscape work and employment the regulatory framework audiences and interaction the impact of technology on practices and content ethics in a converged world The book analyses research in both national and local journalism, broadcast, newspaper and online journalism, broadsheet and tabloid, drawing comparisons between the different outlets in the field of news journalism, making this essential reading for scholars and students of journalism and media studies.

Introductory Mathematics: Algebra and Analysis

Author: Geoffrey C. Smith

Publisher: Springer Science & Business Media

ISBN: 1447106199

Category: Mathematics

Page: 215

View: 6587

This text provides a lively introduction to pure mathematics. It begins with sets, functions and relations, proof by induction and contradiction, complex numbers, vectors and matrices, and provides a brief introduction to group theory. It moves onto analysis, providing a gentle introduction to epsilon-delta technology and finishes with continuity and functions. The book features numerous exercises of varying difficulty throughout the text.

The Handbook of Mass Media Ethics

Author: Lee Wilkins,Clifford G. Christians

Publisher: Routledge

ISBN: 1135594597

Category: Language Arts & Disciplines

Page: 416

View: 3776

This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.

Social Trust

Toward a Cosmopolitan Society

Author: Timothy C. Earle,George Cvetkovich

Publisher: Greenwood Publishing Group

ISBN: 9780275948450

Category: Social Science

Page: 220

View: 9858

Psychologists at Western Washington University describe the past, present, and possible futures of social trust. They distinguish a pluralistic form of social trust that works within groups and is based on existing values, from a cosmopolitan form that works across groups and fosters multiplicity an

Canada's Game

Hockey and Identity

Author: Andrew C. Holman

Publisher: McGill-Queen's Press - MQUP

ISBN: 077357591X

Category: SOCIAL SCIENCE

Page: 245

View: 5651

Contributors include Julian Ammirante (Laurentian University at Georgian), Jason Blake (University of Ljubljana, Slovenia), Robert Dennis (Queen's University), Jamie Dopp (University of Victoria), Russell Field (University of Manitoba), Greg Gillespie (Brock University), Richard Harrison (Mount Royal College), Craig Hyatt (Brock University), Brian Kennedy (Pasadena City College), Karen E.H. Skinazi (University of Alberta), and Julie Stevens (Brock University).

The International Encyclopedia of Media Effects, 4 Volume Set

Author: Patrick R?ssler

Publisher: John Wiley & Sons

ISBN: 1118784049

Category: Social Science

Page: 2336

View: 547

The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

Living Virtually

Researching New Worlds

Author: Don Heider

Publisher: Peter Lang

ISBN: 9781433101304

Category: Art

Page: 296

View: 2476

Virtual worlds are most often three dimensional locales, where people create virtual personae (called avatars) who come to play, socialize, and work. This edited collection of groundbreaking research on virtual worlds offers a wide-ranging look at the sociology, politics, and communication practices in virtual worlds from a group of scholars in the United States and abroad.

Handbook of Applied Multivariate Statistics and Mathematical Modeling

Author: Howard E.A. Tinsley,Steven D. Brown

Publisher: Academic Press

ISBN: 9780080533568

Category: Mathematics

Page: 721

View: 9594

Multivariate statistics and mathematical models provide flexible and powerful tools essential in most disciplines. Nevertheless, many practicing researchers lack an adequate knowledge of these techniques, or did once know the techniques, but have not been able to keep abreast of new developments. The Handbook of Applied Multivariate Statistics and Mathematical Modeling explains the appropriate uses of multivariate procedures and mathematical modeling techniques, and prescribe practices that enable applied researchers to use these procedures effectively without needing to concern themselves with the mathematical basis. The Handbook emphasizes using models and statistics as tools. The objective of the book is to inform readers about which tool to use to accomplish which task. Each chapter begins with a discussion of what kinds of questions a particular technique can and cannot answer. As multivariate statistics and modeling techniques are useful across disciplines, these examples include issues of concern in biological and social sciences as well as the humanities.

Understanding Video Games

The Essential Introduction

Author: Simon Egenfeldt-Nielsen,Jonas Heide Smith,Susana Pajares Tosca

Publisher: Routledge

ISBN: 1317533127

Category: Games

Page: 286

View: 9628

Understanding Video Games is a crucial guide for newcomers to video game studies and experienced game scholars alike. This revised and updated third edition of the pioneering text provides a comprehensive introduction to the field of game studies, and highlights changes in the gaming industry, advances in video game scholarship, and recent trends in game design and development—including mobile, casual, educational, and indie gaming. In the third edition of this textbook, students will: Learn the major theories and schools of thought used to study games, including ludology and narratology; Understand the commercial and organizational aspects of the game industry; Trace the history of games, from the board games of ancient Egypt to the rise of mobile gaming; Explore the aesthetics of game design, including rules, graphics, audio, and time; Analyze the narrative strategies and genre approaches used in video games; Consider the debate surrounding the effects of violent video games and the impact of "serious games." Featuring discussion questions, recommended games, a glossary of key terms, and an interactive online video game history timeline, Understanding Video Games provides a valuable resource for anyone interested in examining the ways video games are reshaping entertainment and society.

Routledge Handbook of Sport and New Media

Author: Andrew C Billings,Marie Hardin

Publisher: Routledge

ISBN: 1136292128

Category: Social Science

Page: 392

View: 8446

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs, and never before have the lines between producer, consumer, enactor, fan and athlete been more blurred. The Internet has made virtually everything available for sports media consumption; it has also made understanding sports media substantially more complex. The Routledge Handbook of Sport and New Media is the most comprehensive and in-depth study of the impact of new media in sport ever to be published. Adopting a broad, interdisciplinary approach, the book explores new media in sport as a cultural, social, commercial, economic, and technological phenomenon, examining the profound impact of digital technologies on that the way that sport is produced, consumed and understood. There is no aspect of social life or commercial activity in general that is not being radically influenced by the rise of new media forms, and by offering a "state of the field" survey of work in this area, the Routledge Handbook of Sport and New Media is important reading for any advanced student, researcher or practitioner with an interest in sports studies, media studies or communication studies.

Handbook of Media Branding

Author: Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart Ots

Publisher: Springer

ISBN: 3319182366

Category: Business & Economics

Page: 414

View: 1679

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Zero Comments

Blogging and Critical Internet Culture

Author: Geert Lovink

Publisher: Routledge

ISBN: 1135872147

Category: Computers

Page: 340

View: 3455

In Zero Comments, internationally renowned media theorist and 'net critic' Geert Lovink revitalizes worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites. In this third volume of his studies into critical Internet culture, following the influential Dark Fiber and My First Recession, Lovink develops a 'general theory of blogging.' He unpacks the ways that blogs exhibit a 'nihilist impulse' to empty out established meaning structures. Blogs, Lovink argues, are bringing about the decay of traditional broadcast media, and they are driven by an in-crowd dynamic in which social ranking is a primary concern. The lowest rung of the new Internet hierarchy are those blogs and sites that receive no user feedback or 'zero comments'. Zero Comments also explores other important changes to Internet culture, as well, including the silent globalization of the Net in which the West is no longer the main influence behind new media culture, as countries like India, China and Brazil expand their influence and looks forward to speculate on the Net impact of organized networks, free cooperation and distributed aesthetics.

Media Worlds in the Postjournalism Era

Author: David L. Altheide,Robert P. Snow

Publisher: Transaction Publishers

ISBN: 9780202367323

Category: Language Arts & Disciplines

Page: 274

View: 8762

The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's influential work, "Media Logic. "In "Media Worlds in the Postjournalism Era, "the authors expand their analysis of how organizational considerations promote a distinctive media logic, which in turn is conductive to a media culture. They trace the ethnography of that media culture, including the knowledge, techniques, and assumptions that encourage media professionals to acquire particular cognitive and evaluative criteria and thereby present events primarily for the media's own ends. Case studies and examples of the mass media presentation of entertainment, news, politics, organized religion, and sports during the past twenty years illustrate how scheduling, sources of information, style, format, and professional awards influence how the world is portrayed in the various media. The authors analyze the influence of media logic on society's perceptions and judgments of issues and its impact on public opinion, culture, and social institutions.

Language in the News

Discourse and Ideology in the Press

Author: Roger Fowler

Publisher: Routledge

ISBN: 1136095640

Category: Social Science

Page: 272

View: 9527

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.