Millennials Rising

The Next Great Generation

Author: Neil Howe,William Strauss

Publisher: Vintage

ISBN: 0307557944

Category: Social Science

Page: 432

View: 1111

By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.

Millennials Rising

The Next Great Generation

Author: Neil Howe,William Strauss

Publisher: Vintage

ISBN: 0375707190

Category: Political Science

Page: 415

View: 4715

Offers an analysis of young people born after 1982, explaining how they differ from their Baby Boomer and generation X parents, their characteristic behavior and attitudes, and prospects for their future.

Millennials Rising

The Next Great Generation

Author: Neil Howe,William Strauss

Publisher: Turtleback Books

ISBN: 9781417709243

Category: Political Science

Page: 415

View: 3022

Offers an analysis of young people born after 1982, explaining how they differ from their Baby Boomer and generation X parents, their characteristic behavior and attitudes, and prospects for their future.

13th Gen

Abort, Retry, Ignore, Fail?

Author: William Strauss

Publisher: Vintage

ISBN: 9780679743651

Category: Social Science

Page: 229

View: 4809

A collection of commentaries, quotations, computer dumps, and cartoons explores the post-baby-boom generation's growing influence on American culture

Millennials Go to College

Author: Neil Howe,William Strauss

Publisher: Paramount Market Pub

ISBN: 9780971260610

Category: Education

Page: 228

View: 1338

If you deal with today's students as a marketer, college faculty member, administrator, parent, or high school counselor, this hands-on guide is a necessary addition to your bookshelf. The new, updated edition features the latest data on the Millennial Generation and how they are changing--and will continue to change--college life. Just as profoundly as their Boomer and Gen-X parents did, college students and their younger siblings have different expectations for their college experience. The ways that they involve their parents in their lives are very different than the relationship between Boomers and their parents. A new chapter in this second edition addresses the shift from Boomer to Gen-X parents of college students, the next big transition on the doorstep of higher education. The authors address issues ranging from the rise of ratings-driven admissions, to the rising burden of student loans, to greater challenges facing career counselors, to the new transition from Boomer "helicopter" parents to Gen-X "stealth fighter" parents. The new edition also presents original survey results on college students and the parents of college students. This exciting new feature is sponsored by Datatel Corporation and Chartwells, and was carried out by Crux Research in collaboration with LifeCourse Associates. With this book, you will find out why Millennial college students: * Like to work in teams * Are risking less and planning more * Find money and class to be more divisive than race Learn how this generation of college students is different and what changes you must make in your approach to recruit them and market to them successfully.

Generations

The History of America's Future, 1584 to 2069

Author: Neil Howe,William Strauss

Publisher: Harper Collins

ISBN: 0688119123

Category: History

Page: 544

View: 5131

Hailed by national leaders as politically diverse as former Vice President Al Gore and former House Speaker Newt Gingrich, Generations has been heralded by reviewers as a brilliant, if somewhat unsettling, reassessment of where America is heading. William Strauss and Neil Howe posit the history of America as a succession of generational biographies, beginning in 1584 and encompassing every-one through the children of today. Their bold theory is that each generation belongs to one of four types, and that these types repeat sequentially in a fixed pattern. The vision of Generations allows us to plot a recurring cycle in American history -- a cycle of spiritual awakenings and secular crises -- from the founding colonists through the present day and well into this millenium. Generations is at once a refreshing historical narrative and a thrilling intuitive leap that reorders not only our history books but also our expectations for the twenty-first century.

The Fourth Turning

What the Cycles of History Tell Us About America's Next Rendezvous with Destiny

Author: William Strauss,Neil Howe

Publisher: Three Rivers Press

ISBN: 9780307485052

Category: Social Science

Page: 400

View: 8293

This astonishing book will change the way you see the world -- and your place in it. With startling originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about a new American era that will begin just after the millennium. William Strauss and Neil Howe base this vision on a provocative new theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four eras--or "turnings"--that last about twenty years and that always arrive in the same order. First comes a High, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an Awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an Unraveling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a Crisis--the Fourth Turning--when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth. Strauss and Howe locate today's America as midway through an Unraveling, roughly a decade away from the next era of Crisis. In a brilliant analysis of the post-World War II period, they show how generational dynamics are the key to understanding the cycles of American history. They draw vivid portraits of all the modern generations: the can-do G.I.s, the mediating Silent, the values-absorbed Boomers, the pragmatic 13ers, and the child Millennials. Placed in the context of history's long rhythms, the persona and role of each generation become clear--as does the inevitability of the coming Crisis. Whatever your stage of life, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for America's next rendezvous with destiny.

Generation We

How Millennial Youth Are Taking Over America and Changing Our World Forever

Author: Eric H. Greenberg,Karl Weber

Publisher: Pachatusan

ISBN: 0982093101

Category: Political Science

Page: 247

View: 8735

Looks at the attitudes and the emerging power of the Millennial Generation in the United States.

Millennials and the Pop Culture

Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games

Author: William Strauss,Neil Howe

Publisher: Lifecourse Associates

ISBN: 9780971260603

Category: Conflict of generations

Page: 247

View: 7388


Millennial Momentum

How a New Generation is Remaking America

Author: Morley Winograd,Michael D. Hais

Publisher: Rutgers University Press

ISBN: 0813551501

Category: Political Science

Page: 327

View: 6989

Argues that the new generation of youth, the Millennials, are transforming areas of American politics and culture, including education, entertainment, labor, and business, and explains how this shift will affect America's international relations.

Marketing to Millennials

Reach the Largest and Most Influential Generation of Consumers Ever

Author: Jeff Fromm,Christie Garton

Publisher: AMACOM

ISBN: 0814433235

Category: Business & Economics

Page: 224

View: 6957

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Generation Me - Revised and Updated

Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before

Author: Jean M. Twenge

Publisher: Simon and Schuster

ISBN: 1476755566

Category: Social Science

Page: 400

View: 994

Draws on more than a decade of research to identify the challenges being faced by today's young adults, offering insight into how unprecedented levels of competitiveness, economic imbalances, and changes in sexual dynamics are resulting in higher incidences of life dissatisfaction and psychological turmoil. 40,000 first printing.

The Trophy Kids Grow Up

How the Millennial Generation is Shaking Up the Workplace

Author: Ron Alsop

Publisher: John Wiley & Sons

ISBN: 9780470447284

Category: Business & Economics

Page: 272

View: 857

The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers—92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through the eyes of millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation’s dream jobs.

Kids These Days

Human Capital and the Making of Millennials

Author: Malcolm Harris

Publisher: Little, Brown

ISBN: 0316510874

Category: Social Science

Page: 8

View: 3954

"The first major accounting of the millennial generation written by someone who belongs to it." -- Jia Tolentino, The New Yorker "The best, most comprehensive work of social and economic analysis about our benighted generation." --Tony Tulathimutte, author of Private Citizens "The kind of brilliantly simple idea that instantly clarifies an entire area of culture."--William Deresiewicz, author of Excellent Sheep Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely: !--[if !supportLists]--- We are the most educated and hard-working generation in American history. !--[if !supportLists]--- We poured historic and insane amounts of time and money into preparing ourselves for the 21st century labor market. - We have been taught to consider working for free (homework, internships) a privilege for our own benefit. - We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days, is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.

The Next America

Boomers, Millennials, and the Looming Generational Showdown

Author: Paul Taylor,Pew Research Center

Publisher: PublicAffairs

ISBN: 1610396685

Category: Social Science

Page: 384

View: 4001

The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today’s Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they’d hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow’s world, yesterday’s math will not add up. Drawing on Pew Research Center’s extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we’re headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.

The Myth of Endless Growth

Exposing Capitalism's Insustainability

Author: William Strauss

Publisher: Lulu.com

ISBN: 0557624967

Category:

Page: 369

View: 7586

This book shows how mainstream economic theory is fundamentally flawed. It shows how the expectation for endless growth is so deeply ingrained into what we expect the future to be that we do not even question the assumption. But this work, rather than follow an ecological path to explore limits to growth, is an "inside job" that shows that when modern economic growth theories are decoupled from assumptions that have no basis in how the real world is developing, but are, for the most part, mathematical conveniences applied for the sake of "stability," then the long-run economic outcome is no longer capitalism. Decision makers assume that changes today will lead to predictable and/or reversible outcomes. This is a myth. There are fallacies throughout the assumptions of predictability, reversibility, and endless growth. When reasoning is based upon a flawed foundation, bad choices can appear reasonable. This work shows that the future is not what it is supposed to be.

Generation Blend

Managing Across the Technology Age Gap

Author: R. Salkowitz

Publisher: John Wiley & Sons

ISBN: 9780470285763

Category: Business & Economics

Page: 208

View: 8877

If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, and work/life balance. Looking to solve the puzzle of productivity across the technology age gap? Start with Generation Blend.

The Millennials

Author: Thom S. Rainer,Jess Rainer

Publisher: B&H Publishing Group

ISBN: 1433673258

Category: Religion

Page: 304

View: 5291

At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective. Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion. The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.