Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 1412987776

Category: Language Arts & Disciplines

Page: 341

View: 1770

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.

Media and Communication Research

An Introduction to Qualitative and Quantitative Approaches

Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 9780761918530

Category: Language Arts & Disciplines

Page: 295

View: 8843

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Media Research Techniques

Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 1452251266

Category: Language Arts & Disciplines

Page: 184

View: 9133

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Media and Left

Author: N.A

Publisher: BRILL

ISBN: 9004272933

Category: Social Science

Page: 270

View: 1222

This volume applies a critical lens to our understanding of how mass communication impacts our understanding of and potential for meaningful social change in the global political economy.

Qualitative Medienforschung

Ein Handbuch

Author: Lothar Mikos

Publisher: UTB

ISBN: 3825286479

Category: Social Science

Page: 642

View: 5205

Das Standardwerk zur Einführung in die qualitativen Methoden der Medienforschung. Kern des Buches sind die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. Weitere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage werden u. a. mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert. Dieser Titel ist auf verschiedenen e-Book-Plattformen (Amazon, Libreka, Libri) auch als e-Pub-Version für mobile Lesegeräte verfügbar. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.

Methoden der empirischen Kommunikationsforschung

Eine Einführung

Author: Hans-Bernd Brosius,Alexander Haas,Friederike Koschel

Publisher: Springer-Verlag

ISBN: 353194214X

Category: Language Arts & Disciplines

Page: 238

View: 5076

Dieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs.

News Media and EU-China Relations

Author: L. Zhang

Publisher: Springer

ISBN: 0230118631

Category: Political Science

Page: 230

View: 3732

An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping the coverage. Based on this analysis, the author delves into the relationship between the news media and their foreign policy toward each other in terms of both the general direction of policy-making and the policy in a specific issue area. Including not only content analysis of media coverage, but also has first-hand interview materials with the officials involved in the decision-making process and the journalists involved in reporting the EU and China, the book sheds light on the way in which the media construct the post-Cold War world and therefore play a role in transforming international relations.

Essentials of Mass Communication Theory

Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 1506338186

Category: Language Arts & Disciplines

Page: 224

View: 7644

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Doing Media Research

An Introduction

Author: Susanna Hornig Priest

Publisher: SAGE

ISBN: 1412960975

Category: Language Arts & Disciplines

Page: 248

View: 5364

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

Qualitative Research Methods for Media Studies

Author: Bonnie Brennen

Publisher: Routledge

ISBN: 0415890217

Category: Social Science

Page: 238

View: 2107

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 4025

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder

Media and Communication Research Methods

Author: Anders Hansen,David Machin

Publisher: Macmillan International Higher Education

ISBN: 1137272252

Category: Art

Page: 328

View: 5943

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Media Analysis Techniques

Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 1412987768

Category: Performing Arts

Page: 260

View: 3609

In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.

A Handbook of Media and Communication Research

Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Psychology Press

ISBN: 9780415225885

Category: Language Arts & Disciplines

Page: 332

View: 2539

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

An Introduction to Data Analysis

Quantitative, Qualitative and Mixed Methods

Author: Tiffany Bergin

Publisher: SAGE

ISBN: 1526452316

Category: Social Science

Page: 296

View: 2991

Covering the general process of data analysis to finding, collecting, organizing, and presenting data, this book offers a complete introduction to the fundamentals of data analysis. Using real-world case studies as illustrations, it helps readers understand theories behind and develop techniques for conducting quantitative, qualitative, and mixed methods data analysis. With an easy-to-follow organization and clear, jargon-free language, it helps readers not only become proficient data analysts, but also develop the critical thinking skills necessary to assess analyses presented by others in both academic research and the popular media. It includes advice on: - Data analysis frameworks - Validity and credibility of data - Sampling techniques - Data management - The big data phenomenon - Data visualisation - Effective data communication Whether you are new to data analysis or looking for a quick-reference guide to key principles of the process, this book will help you uncover nuances, complexities, patterns, and relationships among all types of data.

Corpus delicti

Männlichkeit, Rassismus und Kriminalisierung im Alltag jugendlicher Migranten

Author: Susanne Spindler

Publisher: N.A

ISBN: 9783897717381

Category: Children of immigrants

Page: 356

View: 959


Medien und Kommunikation

Author: Paddy Scannell

Publisher: VS Verlag für Sozialwissenschaften

ISBN: 9783531165943

Category: Social Science

Page: 361

View: 2872

Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.