Master Content Marketing

A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

Author: Pamela Wilson

Publisher: N.A

ISBN: 9780997875409

Category:

Page: N.A

View: 1601

Discover a simple structure for effective content marketing. Get ideas and encouragement for developing the habits that will make creating content a natural part of your work life.

Guerrilla Marketing to Heal the World

Combining Principles and Profit to Create the World We Want

Author: Jay Conrad Levinson,Shel Horowitz

Publisher: Morgan James Publishing

ISBN: 1630476595

Category: Business & Economics

Page: 386

View: 4958

Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share

The Wretched of the Earth

Author: Frantz Fanon

Publisher: Grove/Atlantic, Inc.

ISBN: 9780802198853

Category: Political Science

Page: 320

View: 745

Frantz Fanon was one of the twentieth century’s most important theorists of revolution, colonialism, and racial difference, and this, his masterwork, is a classic alongside Orientalism and The Autobiography of Malcolm X. The Wretched of the Earth is a brilliant analysis of the psychology of the colonized and their path to liberation. Bearing singular insight into the rage of colonized peoples and the role of violence in historical change, the book also incisively attacks postindependence disenfranchisement of the masses by the elite on one hand, and intertribal and interfaith animosities on the other. A veritable handbook of social reorganization for leaders of emerging nations, The Wretched of the Earth has had a major impact on civil rights, anticolonialism, and black-consciousness movements around the world. This new translation updates its language for a new generation of readers and its lessons are more vital now than ever.

The Entrepreneur's Guide to Winning

7 Arts You Need to Master to Win the Game of Business

Author: Carlos Redlich-Galindo

Publisher: Createspace Independent Publishing Platform

ISBN: 9781985377806

Category:

Page: 104

View: 8842

Discover the 7 arts you need to master, if you want to win in business. 1 - Art Of The Hustle 2 - Art Of Failing Forward 3 - Art Of Strategy 4 - Art Of Bravery 5 - Art Of Respect 6 - Art Of Massive Action 7 - Art Of Calmness Plus, you'll also be exposed to a secret 13-step copywriting formula for writing million-dollar sales copy. It's the same formula that the author, Carlos Redlich-Galindo, continues to use to generate multiple millions of dollars for his clients... like clockwork. The proven and time-tested steps revealed in this formula can be used for sales letters, video sales letters, online funnels, Emails and any advertisement today or in the future. Grab this book right now and apply the strategies, tips and techniques you're shown. It'll fast-track your path to success and help you see MASSIVE gains in your business and life.

Real Frank Zappa Book

Author: Frank Zappa,Peter Occhiogrosso

Publisher: Simon and Schuster

ISBN: 0671705725

Category: Biography & Autobiography

Page: 352

View: 6853

Recounts the life and career of the inventive and controversial rock musician, and includes information on his philosophies on art, his opinions on the music industry, and his thoughts on raising children.

Brave New World

Author: Aldous Huxley

Publisher: Bentang Pustaka

ISBN: 6022910870

Category: Literary Collections

Page: 288

View: 2805

Dalam novel Brave New World, Aldous Huxley memperkenalkan sebuah dunia baru: dunia kita, beberapa abad di masa depan. Dunia di mana suatu pemerintahan telah berhasil menelusuri akar ketidakbahagiaan manusia, yang bermuara pada tiga hal: keluarga, seni, dan Tuhan. Demi menanggulanginya, bayi kemudian diciptakan dari dalam botol; melalui proses genetika yang canggih ia dihilangkan dari penyakit, dilepaskan dari kecacatan, untuk kemudian terbebas dari derita besar bernama orang tua. Tumbuh besar, mereka hanya belajar apa yang pemerintah ingin mereka pelajari. Maka seni pun dikebiri, menjadi tak lebih sekadar alat hiburan dan propaganda untuk masyarakat. Sementara sains dijadikan buku resep untuk hidangan industri. Konsumerisme diajarkan sebagai jalan hidup yang utama. Kitab suci diharamkan. Kebahagiaan dipusatkan pada dua sumber utama yakni seks bebas dan candu—konsumsinya dilegalkan dan dipantau ketat oleh pemerintah. Melalui cara-cara inilah perkembangan jiwa manusia berusaha diredam, karena apapun yang merangsang jiwa sesungguhnya adalah benih kegusaran yang pada akhirnya bakal menimbulkan ketidakstabilan masyarakat. Dengan melindungi status quo, maka kebahagiaan hakiki, utopia, dapat diraih. Tidak dengan murah memang, namun sekalinya tercapai, sistem sosial tersebut mustahil diruntuhkan. Sebuah tonggak keberhasilan peradaban manusia di depan alam serta Tuhan penciptanya. [Mizan, Bentang Pustaka, Hidup, Dunia, Tuhan, Bumi, Indonesia]

Color Your Message

The Art of Digital Marketing and Social Media

Author: Lisa Caprelli

Publisher: CreateSpace

ISBN: 9781502728555

Category: Internet marketing

Page: 194

View: 8243

#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about! Discover why black and white (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter, LinkedIn, Instagram, social media, keywords, content marketing, YouTube and so much more! The author opens with an inspirational story about adapting to change while giving a new perspective on marketing. She uses permissible data from Google and Pew Research. This book helps entrepreneurs, leaders, business executives and CEO's get their greatest work into the world utilizing digital marketing tools, social media and technology right at your fingertips! Learn how to increase your business revenues and profits leveraging today's marketing tools. You can quickly take advantage of the author's experience who has spent over $1 million on advertising for the mere cost of a book! Learn what works and what does not. Marketing is what will bring you new and returning customers. Discover proven methods to leverage technology with your product or service! WHAT YOU WILL LEARN FROM THIS BOOK: Why content marketing combined with social media is extremely powerful! How to brand your business to be purposeful and social. Why remaining status quo can make you blind to new ways of doing things. Is your company taking advantage of innovation? 23 Business Owner Questions that will help you redefine your purpose. How to position your name and brand in your community and on the web. Tools to get to the top rankings of Google. Learn how communicate with Google in a language it understands. How to look at traditional and new media in a different light. The Internet is Video Centric - is your marketing? Two-thirds of the world's mobile data traffic will be video by 2017. Social media is only one tool or one "color" of many to choose from. How to identify the advertising and marketing platforms that are right for you. How combining a winning strategy can help your business double or triple in growth! This is not another bland HOW-TO book - it is a book that gives a clear understanding of WHAT needs to be done and WHY! Color Your Message will add pizzazz to your business, value and brand. Caprelli tells readers why content marketing is "the new black," and encourages them to think outside of social media and take advantage of the many "colors" you can choose from. As advance readers of Caprelli's book have commented, looking at digital marketing in this fresh, new way opens up a wide range of possibilities. After reading "Color Your Message," readers are certain to feel energized and excited about a subject that can seem overwhelming. This book also contains permissible content by Google and Pew Research. It should come as no surprise that taking an artistic approach to the subjects of online marketing and social media comes from Lisa Caprelli. In addition to an extensive career in the marketing sector - having overseen the investment of over a million dollars in advertising and marketing expenditures on behalf of numerous CEO's and business people from varied industries such as automotive, lawyer, medical, retail, etc. - Caprelli is also an acclaimed artist. Lisa Caprelli Invites You to Become An ArtisticCreator of Your Online Marketing Strategy, and "Color Your Message!"

The Blue Book of Grammar and Punctuation

An Easy-to-Use Guide with Clear Rules, Real-World Examples, and Reproducible Quizzes

Author: Jane Straus,Lester Kaufman,Tom Stern

Publisher: John Wiley & Sons

ISBN: 1118790324

Category: Education

Page: 224

View: 8190

A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes simple explanations of grammar, punctuation, and usage; scores of helpful examples; dozens of reproducible worksheets; and pre- and post-tests to help teach grammar to students of all ages. Appropriate for virtually any age range, this authoritative guide makes learning English grammar and usage simple and fun. This updated Eleventh Edition reflects the latest updates to English usage and grammar and features a fully revised two-color design and lay-flat binding for easy photocopying. Clear and concise, easy-to-follow, offering "just the facts" Fully updated to reflect the latest rules in grammar and usage along with new quizzes Ideal for students from seventh grade through adulthood in the US and abroad For anyone who wants to understand the major rules and subtle guidelines of English grammar and usage, The Blue Book of Grammar and Punctuation offers comprehensive, straightforward instruction.

The Interpretation of Cultures

Author: Clifford Geertz

Publisher: Basic Books

ISBN: 0465093566

Category: Social Science

Page: 576

View: 3982

In The Interpretation of Cultures, the most original anthropologist of his generation moved far beyond the traditional confines of his discipline to develop an important new concept of culture. This groundbreaking book, winner of the 1974 Sorokin Award of the American Sociological Association, helped define for an entire generation of anthropologists what their field is ultimately about.

The Copy Code

How to Write Irresistible Advertorials That Turn Ice Cold Prospects Into Cold Hard Cash

Author: Tiffany Alford

Publisher: Createspace Independent Publishing Platform

ISBN: 9781975653804

Category:

Page: 368

View: 6525

If you're looking at this book, then you're probably looking for a way to take your "cold" traffic and warm them up for the CLOSE. In fact, you're looking for a way to build your subscribers while ensuring, those leads are over-qualified and dying to have whatever you're offering. The best way to do this is with an advertorial. The thing is, if you want to discover the best methods for writing irresistible advertorials that have your audience on the edge of their seats - then you'll want to give this book your full attention. You see, this book is filled with proven methods you can use right away to help generate more leads and pre-qualify them to be identified as future "buyers" in your business.

The Content Code

Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business

Author: Mark W. Schaefer

Publisher: Mark W.\Schaefer

ISBN: 9780692372333

Category: Internet marketing

Page: 258

View: 1786

"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.

Nudge

Improving Decisions About Health, Wealth, and Happiness

Author: Richard H. Thaler,Cass R. Sunstein

Publisher: Penguin

ISBN: 1101655097

Category: Business & Economics

Page: 320

View: 1858

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking Fast and Slow New York Times bestseller Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. More than 750,000 copies sold

Telling Your Brand Story

How Your Brand Purpose and Position Drive the Stories You Share

Author: Robert Marsh

Publisher: Millcreek Creative Ventures

ISBN: 9780998150109

Category:

Page: N.A

View: 2247

Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: the neurological reasons why humans crave stories 15 different ideas for finding your brand story a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers ideas for sharing your story effectively"

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Author: Tom Feltenstein

Publisher: McGraw Hill Professional

ISBN: 0071744096

Category: Business & Economics

Page: 464

View: 4596

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

Blink

The Power of Thinking Without Thinking

Author: Malcolm Gladwell

Publisher: Back Bay Books

ISBN: 9780316005043

Category: Business & Economics

Page: 320

View: 6927

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Humanize Your Brand

How to Create Content That Connects with Your Customers

Author: Jessica Ann

Publisher: N.A

ISBN: 9780997263909

Category:

Page: N.A

View: 4581

Being human is not easy in business. As humanity evolves, so does the need for meaningful media that explores our universal human experiences and emotions. Humanize Your Brand explores the meaning, art, and science behind Human Content to evolve your brand. In this book, Jessica Ann offers insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you.

Media and the American Mind

From Morse to McLuhan

Author: Daniel J. Czitrom

Publisher: Univ of North Carolina Press

ISBN: 9780807841075

Category: Social Science

Page: 254

View: 9486

In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments

Confronting Consumption

Author: Thomas Princen,Michael Maniates,Ken Conca

Publisher: MIT Press

ISBN: 9780262661287

Category: Business & Economics

Page: 382

View: 3105

Essays that offer ecological, social, and political perspectives on the problem of overconsumption.

Content Chemistry

(Fifth Edition): the Illustrated Handbook for Content Marketing

Author: Andy Crestodina

Publisher: N.A

ISBN: 9780988336490

Category: Business & Economics

Page: 282

View: 4862

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.