LinkedIn In 30 Minutes (2nd Edition)

How to Create a Rock-solid LinkedIn Profile and Build Connections that Matter

Author: Angela Rose

Publisher: I30 Media Corporation

ISBN: 9781641880138

Category: Business & Economics

Page: 104

View: 2319

If you're serious about taking your career to the next level, you need to be on LinkedIn. In LinkedIn In 30 Minutes (2nd Edition), author Angela Rose will show you how to make a rock-solid LinkedIn profile and expand your network. Whether you want to find a new job or advance your career, this guide can be the blueprint for a supercharged LinkedIn strategy. It includes sections on:* LinkedIn registration and basic profile setup* Nine critical LinkedIn profile elements* Six additional profile elements you should include * Why keywords are so important for your profile* How to improve a basic profile* How to address unemployment on LinkedIn* Real-world examples of successful profiles* How to connect with other people on LinkedIn* Crafting personalized connection invitations* Stranger danger on LinkedIn* Other ways to get noticed on LinkedIn* Best practices for using LinkedIn's search engine* Participation strategies for LinkedIn Groups * Five ways to find a job on LinkedIn * InMail and other paid LinkedIn services* How to turn off LinkedIn notificationsThe revised edition of LinkedIn In 30 Minutes is for people who are new to LinkedIn, as well as those who have created basic profiles and now want to take their LinkedIn efforts to the next level. While LinkedIn In 30 Minutes is not intended to be a comprehensive guide, it provides a solid foundation of registration basics, critical profile elements, and networking best practices that can help you land a new job or advance your career. The guide is easy to approach -- it's filled with step-by-step instructions written in plain English and a touch of humor. There are lots of screenshots and best practices that you can use to turn an uninspiring profile into a winner!

LinkedIn In 30 Minutes (2nd Edition)

How to create a rock-solid LinkedIn profile and build connections that matter

Author: Angela Rose

Publisher: i30 Media Corporation

ISBN: 1939924510

Category: Business & Economics

Page: 102

View: 9348

Updated in 2017 for the new LinkedIn interface! If you're serious about taking your career to the next level, you need to be on LinkedIn. In LinkedIn In 30 Minutes (2nd Edition), author Angela Rose will show you how to make a rock-solid LinkedIn profile and expand your network. Whether you want to find a new job on LinkedIn or advance your career, this guide can be the blueprint for a supercharged LinkedIn strategy. This LinkedIn book includes sections on: * LinkedIn registration and basic profile setup * Nine critical LinkedIn profile elements * Six additional LinkedIn profile elements you should include * Why keywords are so important for your LinkedIn profile * How to improve a basic profile * Real-world examples of successful LinkedIn profiles * How to address unemployment on LinkedIn * How to connect with other people on LinkedIn * Crafting personalized LinkedIn invitations * Connecting with strangers on LinkedIn * Other ways to get noticed on LinkedIn * Best practices for using LinkedIn’s search engine * Participation strategies for LinkedIn Groups * Five ways to find a job on LinkedIn * InMail and other paid LinkedIn services * How to turn off LinkedIn notifications The revised edition of LinkedIn In 30 Minutes is for people who are new to LinkedIn, as well as those who have created basic profiles and now want to take their LinkedIn efforts to the next level. While LinkedIn In 30 Minutes is not a comprehensive guide, it provides a solid foundation of LinkedIn registration basics, critical profile elements, and networking best practices that can help you land a new job or advance your career. The LinkedIn tutorial is easy to approach -- it's filled with step-by-step instructions written in plain English and a touch of humor. There are lots of screenshots and LinkedIn best practices that you can use to turn an uninspiring profile into a winner! This book is a Foreword INDIES Finalist. Foreword Reviews highlights some of the best titles produced from the independent publishing community. About the series: Since 2012, In 30 Minutes® guides have helped people all over the world understand complex topics, including technology, medicine, and personal finance. For more information, visit in30minutes.com.

I'm on Linkedin--Now What???

A Guide to Getting the Most Out of LinkedIn

Author: Jason Alba

Publisher: Happy About

ISBN: 1600051979

Category: Business enterprises

Page: 140

View: 5468

This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.

LinkedIn For Dummies

Author: Joel Elad

Publisher: John Wiley & Sons

ISBN: 1119469910

Category: Business & Economics

Page: 384

View: 2853

Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more. This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search. Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.

Microsoft Word In 30 Minutes

Author: Angela Rose

Publisher: i30 Media Corporation

ISBN: 1939924715

Category: Business & Economics

Page: N.A

View: 3217

In 30 minutes learn this guide will show you how to get the most out of Microsoft Word, the world's most popular tool for writing letters, reports, manuscripts, brochures, and more. You may have a handle on the basics, but Microsoft Word In 30 Minutes will show you how to leverage powerful features and shortcuts that most people seldom use. Topics include:* Interface basics, from ribbons to rulers* How to quickly format documents using styles and themes* Adding photos, charts, and other elements* Working with headers and footers* How to create a table of contents* Collaboration basics, from tracking to sharing* Protecting sensitive documents* Setting up footnotes and endnotes* Importing and exporting files and data* Printing and mailingsFor people who can't afford Office 2016, Microsoft Word In 30 Minutes also includes a section on how to use Google Docs, a fully featured online word processor and app available for free from Google, as well as Word Online, Microsoft's free online word processor with limited capabilities. Microsoft Word In 30 Minutes is authored by Angela Rose, whose previous work includes LinkedIn In 30 Minutes, 2nd Edition.

How to Write a KILLER LinkedIn Profile

And 18 Mistakes to Avoid

Author: Brenda Bernstein

Publisher: N.A

ISBN: 9780996299602

Category: Business & Economics

Page: 214

View: 4885

Are you getting the results that you want from your LinkedIn® profile? If not, this book is for you. Brenda Bernstein provides you with 18 detailed strategies and writing tips, plus 7 bonus tips, that will teach you how to get found on LinkedIn®, and how to keep people reading after they find you. Using LinkedIn® to its full potential can lead you to results you never imagined.

Graduate to Linkedin

Author: Melissa Giovagnoli,John Fowler

Publisher: Service Showcase Inc

ISBN: 9780984194827

Category: Business & Economics

Page: 190

View: 520

The situation is bleak. Over 80% of jobs opportunities are never advertised, and the average job hunt can take more than six months to complete. But, in the midst of this, a growing group of people are taking advantage of the business networking site LinkedIn to find jobs or propel their already established careers. Unfortunately, with one million new people joining every month, there are still under three million college students on LinkedIn. The group that could benefit the most from this useful resource is the same group underutilizing it to the greatest degree. Best-selling author and publisher Melissa Giovagnoli wants to change that. Teaming up with co-author and professional development consultant John Fowler, Melissa wrote "Graduate to LinkedIn" specifically to educate college students and young professionals about the opportunities available on LinkedIn. But there's more to this book than simply a set of LinkedIn instructions; Melissa and John offer sage-advice for building meaningful relationships, bringing value to the world, and chasing your dream career path. What are you waiting for? Get LinkedIn Note: Half of all the proceeds the authors make from this book go into initiatives that help college students and graduates get better starts in their careers. Melissa's initiative called "Leadership 20-29" is just one of a number of initiatives the authors are helping through book sales, free products, coaching and speaking. This book has been specially priced for this purpose.

Mining the Social Web

Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

Author: Matthew A. Russell,Matthew Russell

Publisher: "O'Reilly Media, Inc."

ISBN: 1449388345

Category: Computers

Page: 332

View: 3084

Provides information on data analysis from a vareity of social networking sites, including Facebook, Twitter, and LinkedIn.

LinkedIn for Personal Branding

The Ultimate Guide

Author: Sandra Long

Publisher: Hybrid Global Publishing

ISBN: 1938015444

Category: Business & Economics

Page: 174

View: 9138

Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. • Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. • Provide dozens of examples and case studies from real LinkedIn users. • Provide several “personas” and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business. • Be considered for more strategic assignments and business opportunities. • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. • Be found online > increase the likelihood of being contacted by recruiters and sales prospects. • Select the most memorable words, images, skills, and links. • Learn best practices for each profile section ( and also see real examples). • Write the most strategic and impactful headline and summary. • Give and receive more endorsements and recommendations. • Become a thought leader. • Find and Share content with your network . • Blog using the LinkedIn Publisher functionality. • Leverage LinkedIn Groups and Company pages. • Measure your progress. • And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.

Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams (EBOOK)

Author: Dan Sherman

Publisher: McGraw Hill Professional

ISBN: 0071812342

Category: Business & Economics

Page: 272

View: 4604

Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.

Dropbox In 30 Minutes (2nd Edition)

The Beginner's Guide to Dropbox Backups, Syncing, and Sharing

Author: Ian Lamont

Publisher: I30 Media Corporation

ISBN: 9781641880121

Category: Education

Page: 106

View: 2861

What is Dropbox, and how can you get the most out of Dropbox on your computer, phone, or tablet? In Dropbox In 30 Minutes (2nd Edition), award-winning technology journalist Ian Lamont uses step-by-step instructions, screenshots, and a touch of humor to explain everything from basic installation steps to best practices for Dropbox sharing. The second edition of this popular Dropbox manual includes updated chapters as well as additional sections describing new features of the Dropbox apps for Windows and Mac PCs and laptops, iOS devices (including iPhones and iPads), and Android phones and tablets. The guide also covers many useful features of the Dropbox website. In addition, the popular "Rogue FAQ" for Dropbox has been expanded. The contents of this Dropbox book include:* Dropbox system requirements* How Dropbox works conceptually* Installation for Windows, Macs, iOS and Android* Saving files to Dropbox* Working with folders/groups of files* Opening a file or folder from a second computer* Dropbox mobile: Downloading/uploading files* How to automatically transfer photos and videos from your phone to your Dropbox account* Limited sharing via links* Sharing folders with other Dropbox users"Dropbox In 30 Minutes" also includes an unofficial FAQ that answers the following questions:* How can I get free space?* How secure is Dropbox?* How do I delete Dropbox?* Why is Dropbox taking so long to sync?* Dropbox Packrat, Dropbox for Business, and Pro accounts * Help! I accidentally deleted an important file! How can I recover it?* What happens when the same file is opened simultaneously on more than one computer?* Are the paid Dropbox accounts worth it?* Why would I want to link my Facebook account to Dropbox?* What are third-party apps, and how do they relate to Dropbox?* Dropbox and the DMCAThousands of satisfied readers have purchased the Dropbox paperback book or downloaded the ebook edition. While Dropbox In 30 Minutes intended for beginners, even experienced users will discover a few new tips and tricks. Buy your copy today!

Startup Opportunities

Know When to Quit Your Day Job

Author: Brad Feld,Sean Wise

Publisher: John Wiley & Sons

ISBN: 1119378184

Category: Business & Economics

Page: 208

View: 3094

Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.

LinkedIn: Tell Your Story, Land The Job

Author: Jeff Norman

Publisher: Callisto Media Inc.

ISBN: 1623155770

Category: Education

Page: 102

View: 9870

Meet the World’s Largest Career and Networking Site: LinkedIn LinkedIn is dominating the world of business-based networking, yet many of its users don’t know how to make the most of it, while others are hesitant to join yet another social network. Whether you’re a job seeker, an employer in search of new talent, or a business looking to boost your visibility, make LinkedIn your social network of choice, this book your guide. LinkedIn: Tell Your Story, Land the Job will help you: • Learn tips and tricks for building a strong LinkedIn profile, optimized for discovery • Write a concise professional summary, gather endorsements and recommendations, and highlight your skills • Create a virtual hub for current and potential employees and customers • Take advantage of LinkedIn’s Company Pages to improve your visibility • Dig deeper into LinkedIn’s offerings, by getting the most out of introduction requests, advanced search, media tools, and professional groups • Explore the pros and cons of the free vs. paid versions of LinkedIn Dust off your LinkedIn Profile and make it shine with this visual, easy-to-follow handbook.

Ultimate Guide to LinkedIn for Business

Author: Ted Prodromou

Publisher: Entrepreneur Press

ISBN: 1613083041

Category: Business & Economics

Page: 272

View: 3474

How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.

Google Drive and Docs in 30 Minutes (2nd Edition)

The unofficial guide to the new Google Drive, Docs, Sheets & Slides

Author: Ian Lamont

Publisher: i30 Media Corporation

ISBN: 1939924626

Category: Computers

Page: 112

View: 7440

Updated in 2018! The top-selling guide to Google’s free online office suite is now available in a revised and expanded second edition. Thirty minutes is all you'll need to get up to speed with Google Drive, Google Docs, Google Sheets, and Google Slides, the free online productivity suite and alternative to Microsoft Office. Millions of people use the software every day. You can use Drive, Docs, Sheets, and Slides to perform the following tasks: • Write letters and reports • Crunch numbers and create online data entry forms • Give presentations • Collaborate online with classmates and colleagues • Convert Microsoft Office documents to Google formats, and vice versa • Print documents, drawings, and spreadsheets • Export PDFs • Make pie charts, bar charts, and simple tables • Publish documents and spreadsheets online using the new Google Sites After covering registration, file creation and other basics, Google Drive and Docs In 30 Minutes (2nd Edition) zeroes in on the most important time-saving tips and productivity tools. Highlights include: • Converting files between Microsoft Office and Google formats. • Best practices for organizing files in Google Drive. • What to expect with collaboration and sharing. • The pros and cons of Google’s mobile apps for Drive, Docs, Sheets, and Slides. • Accessing older versions of files. • How to publish your documents to the Web for colleagues or members of the public to view. • Functions, sorting and filtering in Google Sheets (with examples). • Using Google Forms to gather data. • Google Slides: Is it a suitable alternative to Microsoft PowerPoint? • Working with offline files. • Downloading third-party apps. The tone of Google Drive and Docs In 30 Minutes is friendly and easy to understand, with lots of step-by-step instructions, screenshots, and examples. The guide can be used by anyone with a PC, Mac, or Chromebook. It also includes instructions for using Drive, Docs, Sheets, and Slides on Android and iOS phones and tablets. Google Drive and Docs In 30 Minutes, 2nd Edition is authored by Ian Lamont, an award-winning technology and business journalist. He has written several books in the "In 30 Minutes" series, including Dropbox In 30 Minutes, Twitter In 30 Minutes, and Excel Basics In 30 Minutes. Here's what readers are saying about Google Drive & Docs In 30 Minutes: “I am so glad this was made! I've been using Google Docs for a while now and have been encouraging my teacher colleagues to do so as well to facilitate collaboration. It has become my go-to text book to help new users understand quickly. If you're new to Google Drive or Google Documents, this will help you. If you're experienced, and want something to help those who come to you with questions, this is a nice tool to help them remember what you show them. I highly recommend it.” “I just got a new position that requires record keeping. Having used Google Docs in the past, I decided to update my knowledge. I googled "Docs for dummies" and this was one of the results. I liked the concept that the title implies - a concise guide that will distill what I need and allow me to complete a task quickly” “A clear and concise explanation of how to navigate your way through google docs.” “Excellent introduction to Google drive. Well researched, easy to read, nicely organized.”

LinkedIn Marketing

An Hour a Day

Author: Viveka von Rosen

Publisher: John Wiley & Sons

ISBN: 1118461347

Category: Computers

Page: 384

View: 7526

A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Excel Hacks

Tips & Tools for Streamlining Your Spreadsheets

Author: David Hawley,Raina Hawley

Publisher: "O'Reilly Media, Inc."

ISBN: 9780596555283

Category: Computers

Page: 412

View: 1170

Millions of users create and share Excel spreadsheets every day, but few go deeply enough to learn the techniques that will make their work much easier. There are many ways to take advantage of Excel's advanced capabilities without spending hours on advanced study. Excel Hacks provides more than 130 hacks -- clever tools, tips and techniques -- that will leapfrog your work beyond the ordinary. Now expanded to include Excel 2007, this resourceful, roll-up-your-sleeves guide gives you little known "backdoor" tricks for several Excel versions using different platforms and external applications. Think of this book as a toolbox. When a need arises or a problem occurs, you can simply use the right tool for the job. Hacks are grouped into chapters so you can find what you need quickly, including ways to: Reduce workbook and worksheet frustration -- manage how users interact with worksheets, find and highlight information, and deal with debris and corruption. Analyze and manage data -- extend and automate these features, moving beyond the limited tasks they were designed to perform. Hack names -- learn not only how to name cells and ranges, but also how to create names that adapt to the data in your spreadsheet. Get the most out of PivotTables -- avoid the problems that make them frustrating and learn how to extend them. Create customized charts -- tweak and combine Excel's built-in charting capabilities. Hack formulas and functions -- subjects range from moving formulas around to dealing with datatype issues to improving recalculation time. Make the most of macros -- including ways to manage them and use them to extend other features. Use the enhanced capabilities of Microsoft Office 2007 to combine Excel with Word, Access, and Outlook. You can either browse through the book or read it from cover to cover, studying the procedures and scripts to learn more about Excel. However you use it, Excel Hacks will help you increase productivity and give you hours of "hacking" enjoyment along the way.

Principles

Author: Ray Dalio

Publisher: Simon and Schuster

ISBN: 1982112387

Category: Business & Economics

Page: 592

View: 4734

#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals. In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success. In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve. Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.