Inside Magazine Publishing

Author: David Stam,Andrew Scott

Publisher: Routledge

ISBN: 1317817133

Category: Social Science

Page: 274

View: 894

Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website ( Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

Inside Magazines

A Career Builder's Guide

Author: Michael Barnard

Publisher: Routledge

ISBN: 1135467064

Category: Social Science

Page: 160

View: 3021

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

Inside Magazines

Independent Pop Culture Magazines

Author: Patrik Andersson,Judith Steedman

Publisher: Gingko Pr Incorporated


Category: Art

Page: 227

View: 4706

Somewhere between the defiant world of underground zines and the mindlessness of mass-marketed magazines there is another, quite unique, genre: independent pop culture magazines. These are the publications that create an intersection for art, music, fashion, design and youth culture and Inside Magazines provides an inside view of a select number that have successfully overcome the constraints of mainstream publishing. Independent pop culture magazines do not attempt to impose homogeneity of taste, opinion and fashion through high circulations and massive advertising revenues. These are the magazines that make the ordinary extraordinary and give voice to difference.

Inside Book Publishing

Author: Giles Clark,Angus Phillips

Publisher: Routledge

ISBN: 1317694457

Category: Social Science

Page: 376

View: 7941

Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Inside the Hollywood Fan Magazine

A History of Star Makers, Fabricators, and Gossip Mongers

Author: Anthony Slide

Publisher: Univ. Press of Mississippi

ISBN: 9781604734140

Category: Social Science

Page: 288

View: 4038

The fan magazine has often been viewed simply as a publicity tool, a fluffy exercise in self-promotion by the film industry. But as an arbiter of good and bad taste, as a source of knowledge, and as a gateway to the fabled land of Hollywood and its stars, the American fan magazine represents a fascinating and indispensable chapter in journalism and popular culture. Anthony Slide's Inside the Hollywood Fan Magazine provides the definitive history of this artifact. It charts the development of the fan magazine from the golden years when Motion Picture Story Magazine and Photoplay first appeared in 1911 to its decline into provocative headlines and titillation in the 1960s and afterward. Slide discusses how the fan magazines dealt with gossip and innuendo, and how they handled nationwide issues such as Hollywood scandals of the 1920s, World War II, the blacklist, and the death of President Kennedy. Fan magazines thrived in the twentieth century, and they presented the history of an industry in a unique, sometimes accurate, and always entertaining style. This major cultural history includes a new interview with 1970s media personality Rona Barrett, as well as original commentary from a dozen editors and writers. Also included is a chapter on contributions to the fan magazines from well-known writers such as Theodore Dreiser and e. e. cummings. The book is enhanced by an appendix documenting some 268 American fan magazines and includes detailed publication histories.

Inside Journalism

Author: Sarah Niblock

Publisher: Routledge

ISBN: 113537256X

Category: Social Science

Page: 192

View: 9574

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

The Magazine from Cover to Cover

Author: Sammye Johnson,Patricia Prijatel

Publisher: Oxford University Press, USA

ISBN: 9780195304176

Category: Language Arts & Disciplines

Page: 382

View: 4559

For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.

Career Opportunities in Magazine Publishing

The Ultimate Guide to Succeeding in the Business

Author: Ralph Monti

Publisher: Special Interest Media Incorporated

ISBN: 9781884490163

Category: Business & Economics

Page: 218

View: 3195

An exhaustive guide detailing the the intricacies of the magazine publishing industry while describing the career opportunities available--and the strategies needed to land a job in the business.

Inside Rupert's Brain

Author: Paul La Monica

Publisher: Penguin

ISBN: 1101016590

Category: Business & Economics

Page: 272

View: 9854

How the world's most powerful media mogul really thinks The third book in Portfolio's new series looks at Rupert Murdoch, the controversial chairman and CEO of News Corp. He is the subject of endless gossip, speculation, and criticism, but what really drives his bold (and usually successful) gambles? Based on comments from News Corp. executives and competitors, and interviews with Wall Street analysts, investors, and other media experts, Paul La Monica's book explores some of the most fascinating questions about Murdoch. For instance: How did he grow a small Australian newspaper company into a global media empire? Why did he challenge the TV establishment with the Fox Network and Fox News Channel—for profits or for deeper reasons? Did his obsession with The Wall Street Journal lead him to overpay for Dow Jones? How has he dealt with detractors and enemies, including Ted Turner and John Malone? Was he smart to acquire MySpace to launch his Internet strategy? Why does he still work so hard at age 77 with a net worth of $8.8 billion and nothing to prove?

Magazine Editors Talk to Writers

Author: Judy Mandell

Publisher: Wiley


Category: Language Arts & Disciplines

Page: 208

View: 6569

Top editors share inside information on how magazine publishing really works Based on incisive interviews with editors from such leading publications as Esquire, Parade, Field & Stream, American Baby, and Ladies' Home Journal, this indispensable book gives you all the information you need to write successfully for magazines. Invaluable advice and tips from editors representing the whole spectrum of magazine publishing will help you break into the category of your choice. Here's the inside scoop on: The business of getting published: What you should know about contracts, copyrights, and kill fees Editors: Discover what their roles are, how they make decisions, and what they look for in their writers Queries and proposals: What makes them eye-catching? The truth behind the "what ifs": What if a writer sends multiple queries? What if the deadline is not met? What if an author has problems with an editor? Magazine jargon: Understand terms such as over the transom, lead time, galley, on spec, and many more


Author: Beth Townsend

Publisher: ABDO Publishing Company

ISBN: 1617840890

Category: Juvenile Nonfiction

Page: 112

View: 1425

This title examines the positions of magazine editor, travel writer, book publisher, and agent. The duties and responsibilities of the professional in each of these occupations are examined. Through profiles of Lisa Patterson, Michael Franklin, Michelle Bisson, and Andrea Brown, readers will get the sense of the publishing professionalÍs life. Readers will learn about daily life in publishing, average salaries, and educational requirements and steps to securing one of these positions. Readers will learn what characteristics and interests make for a successful career in publishing, and a short self-evaluation analyses the prospective professionalÍs potential for success in the field. Also included are evaluations of each professionÍs potential market, and how to find work. Inside the Industry is a series in Essential Library, an imprint of ABDO Publishing Company.

Inside Apple

Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmensder Welt

Author: Adam Lashinsky

Publisher: John Wiley & Sons

ISBN: 3527671420

Category: Business & Economics

Page: 233

View: 9075

Apple ist seit dem 20. August 2012 das wertvollste Unternehmen der Welt. "Inside Apple" enthüllt das geheime System, die Taktiken und die Führungsstrategien, die Steve Jobs und seinem Unternehmen erlaubten, ein Erfolgsprodukt nach dem anderen zu produzieren und eine kultähnliche Anhängerschaft für seine Produkte zu erwecken. In diesem Referenzwerk zur Unternehmensführung stellt Adam Lashinsky dem Leser Konzepte wie das des "DRI" (Apples Praxis, jeder Aufgabe einen "Directly Responsible Individual", also einen direkt und unmittelbar Verantwortlichen zuzuweisen) und das der Top 100 (ein jährlich wiederkehrendes Ritual, bei dem 100 aufstrebende Führungskräfte für ein geheimes, vollständig abgeschirmtes Treffen mit Unternehmensgründer Steve Jobs ausgewählt und auf Herz und Nieren überprüft werden) vor. Basierend auf zahllosen Interviews bietet das Buch exklusiv neue Informationen darüber, wie Apple Innovationen schafft, mit Lieferanten umgeht und den Übergang in die Post-Jobs-Ära handhabt. Adam Lashinsky kennt Apple durch und durch: Bereits 2008 sagte er in einer Titelstory ("The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?") für das Magazin Fortune voraus, dass der damals noch unbekannte Tim Cook eventuell Steve Jobs als CEO nachfolgen würde. Obwohl "Inside Apple" vordergründig ein tiefer Einblick in ein einzigartiges Unternehmen (und in sein Ökosystem aus Lieferanten, Investoren, Angestellten und Wettbewerbern) ist, sind die Lehren über Steve Jobs, Unternehmensführung, Produktdesign und Marketing allgemeingültig. Sie sollten von jedem gelesen werden, der einen Teil der Apple-Magie in sein Unternehmen, seine Karriere oder sein kreatives Bestreben bringen möchte.

Feuer und Zorn

Im Weißen Haus von Donald Trump

Author: Michael Wolff

Publisher: Rowohlt Verlag GmbH

ISBN: 364400207X

Category: Political Science

Page: 512

View: 493

Es ist das Enthüllungsbuch, das die Präsidentschaft von Donald Trump erschüttert: Michael Wolffs «Feuer und Zorn» ist ein eindrucksvolles Sittengemälde der amerikanischen Politik unter Trump. Im Mittelpunkt ein Präsident, den seine Mitarbeiter wie ein kleines Kind behandeln, und der umgeben ist von Inkompetenz, Intrigen und Verrat. Der Bestseller-Autor Wolff beschreibt das Chaos, das in den ersten Monaten im Weißen Haus geherrscht hat, er enthüllt, wie nah die Russland-Verbindung an Trump herangerückt ist und wie es zum Rauswurf des FBI-Chefs Comey kam. Und er liefert erstaunliche Details über das Privatleben dieses Präsidenten. Über zweihundert Interviews hat Wolff mit den engsten Mitarbeitern des US-Präsidenten geführt, darunter auch der ehemalige Chef-Berater Stephen Bannon: Noch nie ist es einem Journalisten gelungen, das Geschehen im Weißen Haus so genau nachzuzeichnen. Herausgekommen ist das einzigartige Porträt eines Präsidenten, der selbst nie damit gerechnet hat, die Wahl zu gewinnen. Michael Wolffs Bericht aus dem Weißen Haus unter Trump ist in den USA ein Bestseller: ein aktuelles politisches Buch, das das sich wie ein Königsdrama von Shakespeare liest.

We Make Magazines

Inside the Independents

Author: Andrew Losowsky,Mike Koedinger

Publisher: Gestalten Verlag

ISBN: 9783899552461

Category: Design

Page: 318

View: 8932

'We Make Magazines' explores magazine culture and celebrates the energy and visual dynamite that can be found outside the publishing mainstream. It features exclusive interviews with international experts and illustrates the diverse topics that are fundamental to magazine publishing. While showcasing more than 100 independent magazines from 30 countries around the globe with stunning spreads and layouts, it also includes a directory to over 700 of the most cutting-edge independent magazines.

Inside religious publishing

a look behind the scenes

Author: Leonard George Goss,Don M. Aycock

Publisher: Zondervan


Category: Language Arts & Disciplines

Page: 444

View: 3853

Many people want to know more about religious publishing and become a part of it. This work surveys the field in general ways and emphasizes the actual doing in terms of the writing, editing, marketing, advertising, and selling of religious materials. More than 30 essays by well-know people in the field.

Ein guter Tag zum Leben


Author: Lisa Genova


ISBN: 3732512789

Category: Fiction

Page: 409

View: 4520

Als Joe erfährt, dass er an der seltenen Krankheit Chorea-Huntington leidet, ist er 44 Jahre alt. Wenn es gut läuft, bleiben ihm noch zehn Jahre. Jahre, in denen er die Kontrolle über seinen Körper mehr und mehr verlieren wird. Wie jedes seiner vier Kinder muss auch Katie befürchten, die Krankheit ihres Vaters geerbt zu haben. Gewissheit könnte ein Gentest bringen. Doch kann sie tatsächlich mit dem Wissen leben, das der Test ans Licht bringt?

The Intelligent Company

Five Steps to Success with Evidence-Based Management

Author: Bernard Marr

Publisher: John Wiley & Sons

ISBN: 0470662204

Category: Business & Economics

Page: 252

View: 8373

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages. As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication. This latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply. Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice. The five steps to more intelligent decision making are: Step 1: More intelligent strategies – by identifying strategic priorities and agreeing your real information needs Step 2: More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs Step 3: More intelligent insights – by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights Step 4: More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way Step 5: More intelligent decision making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions "Bernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times." Bruno Aziza, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence "Book after book Bernard Marr is redefining the fundamentals of good business management. The Intelligent Company is a must read in these changing times and a reference you will want on your desk every day!" Gabriel Bellenger, Accenture Strategy

Understanding Women's Magazines

Publishing, Markets and Readerships

Author: Anna Gough-Yates

Publisher: Psychology Press

ISBN: 9780415216395

Category: Language Arts & Disciplines

Page: 190

View: 4081

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.