Inside Magazine Publishing

Author: David Stam,Andrew Scott

Publisher: Routledge

ISBN: 1317817133

Category: Social Science

Page: 274

View: 3466

Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

Inside Book Publishing

Author: Giles Clark,Angus Phillips

Publisher: Routledge

ISBN: 1317694457

Category: Social Science

Page: 376

View: 1926

Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Magazine Publishing

Author: Sammye Johnson,Patricia Prijatel

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 9780844233567

Category: Language Arts & Disciplines

Page: 360

View: 6256

Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c

The Magazines Handbook

Author: Jenny McKay

Publisher: Routledge

ISBN: 0415617561

Category: Language Arts & Disciplines

Page: 348

View: 5928

The Magazines Handbook remains the comprehensive introduction to magazine journalism and the magazine industry. It describes the business of publishing magazines and explores the work of magazine journalists. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry, from sub-editor to fashion assistant and journalist through to publisher. The Magazines Handbook outlines the specialist skills involved in magazine journalism including commissioning, writing news and features, researching, interviewing, sub-editing and production. Specialist chapters discuss electronic publishing and online journalism, magazine design, photography and picture editing as well as the legal framework in which magazine journalists have to operate. The Magazines Handbook includes Interviews with magazine journalists, editors, picture researchers and publishers Advice on starting out and freelancing in the magazine industry An analysis of 'new journalism' and reportage A glossary of key terms and specialist concepts Information on contacts, courses and professional training Fully updated and rewritten chapters on electronic publishing and electronic journalism, and the magazine journalist and the law.

Inside Magazines

A Career Builder's Guide

Author: Michael Barnard

Publisher: Routledge

ISBN: 1135467064

Category: Social Science

Page: 160

View: 352

First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

The Business of Digital Publishing

An Introduction to the Digital Book and Journal Industries

Author: Frania Hall

Publisher: Routledge

ISBN: 1135075883

Category: Social Science

Page: 208

View: 5411

Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

Inside Book Publishing

Author: Giles Clark,Angus Phillips

Publisher: Routledge

ISBN: 1317694457

Category: Social Science

Page: 376

View: 7854

Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Fire and Fury

Inside the Trump White House

Author: Michael Wolff

Publisher: Henry Holt and Company

ISBN: 1250158079

Category: Political Science

Page: 336

View: 2869

#1 New York Times Bestseller With extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House. Since Donald Trump was sworn in as the 45th President of the United States, the country—and the world—has witnessed a stormy, outrageous, and absolutely mesmerizing presidential term that reflects the volatility and fierceness of the man elected Commander-in-Chief. This riveting and explosive account of Trump’s administration provides a wealth of new details about the chaos in the Oval Office, including: -- What President Trump’s staff really thinks of him -- What inspired Trump to claim he was wire-tapped by President Obama -- Why FBI director James Comey was really fired -- Why chief strategist Steve Bannon and Trump’s son-in-law Jared Kushner couldn’t be in the same room -- Who is really directing the Trump administration’s strategy in the wake of Bannon’s firing -- What the secret to communicating with Trump is -- What the Trump administration has in common with the movie The Producers Never before in history has a presidency so divided the American people. Brilliantly reported and astoundingly fresh, Fire and Fury shows us how and why Donald Trump has become the king of discord and disunion. “Essential reading.”—Michael D’Antonio, author of Never Enough: Donald Trump and the Pursuit of Success, CNN.com “Not since Harry Potter has a new book caught fire in this way...[Fire and Fury] is indeed a significant achievement, which deserves much of the attention it has received.”—The Economist

Magazine Production

Author: Jason Whittaker

Publisher: Routledge

ISBN: 1317307534

Category: Social Science

Page: 196

View: 632

Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry in the last decade. Brand new chapters document the rise of digital media and identify its impact on magazine creation. They also include new guidance on designing online, tablet and mobile editions, as well as for print. Magazine Production explains the business of magazines in the UK, Europe and North America, and the roles of marketing, publishing and advertising in establishing a successful title. This edition also addresses the move by publishers towards e-commerce, multimedia content and events to promote their brands and sell products. With information on professional bodies such as the Professional Publishers Association, an expert overview of magazine markets and a breakdown of roles within editorial and design departments, this book offers readers practical steps to achieving success in magazine publishing today. Magazine Production includes: • an introduction to the history, markets and audiences of magazines • explanations of the roles of publishers and advertising teams as part of the business of magazines • a comparison between print and new systems of digital circulation, with particular focus on mobile platforms; • guidance on setting up editorial teams, and best practice for producing feature, news and review copy • information on designing and laying out a title for print or digital distribution • legal and ethical issues affecting magazine editors and publishers • a consideration of the future of magazines.

Inside Magazines

Independent Pop Culture Magazines

Author: Patrik Andersson,Judith Steedman

Publisher: Gingko Pr Incorporated

ISBN: N.A

Category: Art

Page: 227

View: 8287

Somewhere between the defiant world of underground zines and the mindlessness of mass-marketed magazines there is another, quite unique, genre: independent pop culture magazines. These are the publications that create an intersection for art, music, fashion, design and youth culture and Inside Magazines provides an inside view of a select number that have successfully overcome the constraints of mainstream publishing. Independent pop culture magazines do not attempt to impose homogeneity of taste, opinion and fashion through high circulations and massive advertising revenues. These are the magazines that make the ordinary extraordinary and give voice to difference.

The Publishing Business

A Guide to Starting Out and Getting On

Author: Kelvin Smith,Melanie Ramdarshan Bold

Publisher: Bloomsbury Publishing

ISBN: 1474249531

Category: Business & Economics

Page: 224

View: 5131

The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Inside MAD

The "Usual Gang of Idiots" Pick Their Favorite MAD Spoofs

Author: The Editors Of Mad Magazine

Publisher: Liberty Street

ISBN: 9781618930897

Category: Comics & Graphic Novels

Page: 256

View: 8667

Go Inside MAD! It has long been assumed that anyone who wasted their formative years reading MAD must have wound up as a complete failure in life. But as it turns out, some readers actually went on to be...successful! For the first time ever, MAD asked some of these successful readers to share what reading (and appearing in) MAD meant to them. What they have to say may surprise you! Featuring essays with nouns, verbs, and punctuation by: Roseanne Barr Ken Burns Dane Cook Paul Feig Whoopi Goldberg Harry Hamlin Tony Hawk Ice-T Penn Jillette George Lopez David Lynch Todd McFarlane Jeff Probst John Slattery John Stamos Pendleton Ward Matthew Weiner But wait-there's more! (Regrettably.) MAD asked some of the aforementioned "complete failures in life" (MAD's editors, writers and artists to share their all-time favorite MAD articles. What they have to say will definitely disappoint you! Featuring the moronic mumblings of: Sergio Aragones Tom Bunk Tim Carvell Paul Coker Jack Davis Dick DeBartolo Desmond Devlin Mort Drucker Mark Fredrickson Drew Friedman Frank Jacobs Al Jaffee Peter Kuper Tom Richmond And many more! Plus, inside: a never-before-reprinted Alfred E. Neuman pop art poster! And, an all new fold-out poster: a specially commissioned look at the legendary MAD offices by Sergio Aragones!

Inside the Publishing Revolution

The Adobe Story

Author: Pamela Pfiffner

Publisher: N.A

ISBN: N.A

Category: Computers

Page: 256

View: 1842

Tech journalist Pfiffner explores the rich history behind the modern graphics revolution, as seen through the lens of America's favorite design tools: from the evolution of PostScript and the early roots of the desktop publishing revolution to the explosion of the Photoshop market and the concept of the paperless office.

The Book Publishing Industry

Author: Albert N. Greco

Publisher: Routledge

ISBN: 1136850341

Category: Business & Economics

Page: 504

View: 1641

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

How to Launch a Magazine in this Digital Age

Author: Mary Hogarth

Publisher: Bloomsbury Publishing USA

ISBN: 1441148590

Category: Social Science

Page: 232

View: 338

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Freight Train

Author: Donald Crews

Publisher: Harper Collins

ISBN: 0062120476

Category: Juvenile Fiction

Page: 24

View: 9459

In powerful words and vibrant illustrations, Donald Crews evokes the essence of inexorably rolling wheels, so that even a child not lucky enough to have counted freight cars will feel he has watched a freight train passing. A book truly for the youngest child -- and for every one of us who has been that child.

The Magazine Publishing Industry

Author: Charles P. Daly

Publisher: Allyn & Bacon

ISBN: 9780205166121

Category: Business & Economics

Page: 310

View: 3144

Divided into three sections, this book presents an overview of the nature, scope, and roles of the magazine industry. The coverage includes the structure of a company, launching a magazine, the role of publishers, and editorial principles. It also offers insights into the state of the magazine business domestically and internationally.

Inside the Hollywood Fan Magazine

A History of Star Makers, Fabricators, and Gossip Mongers

Author: Anthony Slide

Publisher: Univ. Press of Mississippi

ISBN: 9781604734140

Category: Social Science

Page: 288

View: 8797

The fan magazine has often been viewed simply as a publicity tool, a fluffy exercise in self-promotion by the film industry. But as an arbiter of good and bad taste, as a source of knowledge, and as a gateway to the fabled land of Hollywood and its stars, the American fan magazine represents a fascinating and indispensable chapter in journalism and popular culture. Anthony Slide's Inside the Hollywood Fan Magazine provides the definitive history of this artifact. It charts the development of the fan magazine from the golden years when Motion Picture Story Magazine and Photoplay first appeared in 1911 to its decline into provocative headlines and titillation in the 1960s and afterward. Slide discusses how the fan magazines dealt with gossip and innuendo, and how they handled nationwide issues such as Hollywood scandals of the 1920s, World War II, the blacklist, and the death of President Kennedy. Fan magazines thrived in the twentieth century, and they presented the history of an industry in a unique, sometimes accurate, and always entertaining style. This major cultural history includes a new interview with 1970s media personality Rona Barrett, as well as original commentary from a dozen editors and writers. Also included is a chapter on contributions to the fan magazines from well-known writers such as Theodore Dreiser and e. e. cummings. The book is enhanced by an appendix documenting some 268 American fan magazines and includes detailed publication histories.