In The Plex

How Google Thinks, Works, and Shapes Our Lives

Author: Steven Levy

Publisher: Simon and Schuster

ISBN: 1416596712

Category: Business & Economics

Page: 432

View: 2862

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

In The Plex

How Google Thinks, Works, and Shapes Our Lives

Author: Steven Levy

Publisher: Random House

ISBN: N.A

Category:

Page: 437

View: 2414

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex

The Black Box Society

The Secret Algorithms That Control Money and Information

Author: Frank Pasquale

Publisher: Harvard University Press

ISBN: 0674368274

Category: Law

Page: 311

View: 4354

Every day, corporations are connecting the dots about our personal behavior—silently scrutinizing clues left behind by our work habits and Internet use. But who connects the dots about what firms are doing with all this information? Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in.

Dogfight: How Apple and Google Went to War and Started a Revolution

Author: Fred Vogelstein

Publisher: Macmillan

ISBN: 0374109206

Category: Biography & Autobiography

Page: 260

View: 5222

Traces how the professional rivalry between Apple and Google has reshaped the way people think about technology, assessing infamous legal battles and the contributions of such figures as Steve Jobs and Eric Schmidt to explain how they are having a significant impact on market dominance, intellectual property and more. 100,000 first printing.

Innovation and Technology

Inside Chicago's Business Incubators

Author: Chicago Tribune Staff

Publisher: Agate Digital

ISBN: 1572844809

Category: Business & Economics

Page: 100

View: 1964

Culled from the pages of the Chicago Tribune, this collection of articles features the most relevant and recent business stories on innovation, entrepreneurship, and technology as reported by the award-winning Tribune columnists and reporters. Innovation and Technology encapsulates the cutting-edge developments in the tech world that are affecting large corporations, small business, start-ups, and consumers alike. Innovation and Technology is divided into three main sections: Innovation in Chicago, Profiles in Innovation, and Technology in the News. The Innovation in Chicago section discusses the latest start-ups in Chicago, as well as how innovative technologies (anywhere from 3D printing to so-called “civic” apps) are being used by businesses and institutions throughout the Windy City. The Profiles in Innovation section is full of fascinating interviews with thought leaders, business owners, CEOs, and entrepreneurs from the Midwest and Greater Chicagoland area. Finally, the Technology in the News section gathers the big tech stories of 2013, from Google Glass to the latest investments in burgeoning new companies. Extensive first-person interviews and in-depth reporting by the Chicago Tribune makes Innovation and Technology a broad yet detailed look at the larger concept of innovation and how it pertains to individuals and businesses on the local level.

Trillion Dollar Economists

How Economists and Their Ideas have Transformed Business

Author: Robert Litan

Publisher: John Wiley & Sons

ISBN: 111878183X

Category: Business & Economics

Page: 400

View: 1496

A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet

Author: Charles Arthur

Publisher: Kogan Page Publishers

ISBN: 0749464143

Category: Business & Economics

Page: 272

View: 8502

- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.

Resolve and Fortitude

Microsoft's ''Secret Power Broker'' Breaks His Silence

Author: Joachim Kempin

Publisher: Xlibris Corporation

ISBN: 1479732028

Category: Business & Economics

Page: 391

View: 523

This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsofts top honchos to build a commanding software empire. He led Microsofts OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the worlds dominating operating system. Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations. Peek behind the curtain and be the first-ever outsider to glimpse into Microsofts power nexus. Understand how Microsofts nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift. The press labeled JK Bill Gatess enforcer. No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsofts evil empire. Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the authors critical analysis of the judicial proceedings and their aftermaths. Losing that trial partially started Microsofts demise, and power struggles from within quickened it. Get to know the real forces that altered Microsofts resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.

How to Become Innovative

Author: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel

Publisher: FT Press

ISBN: 0133742628

Category: Business & Economics

Page: 817

View: 8903

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

How to Innovate in Marketing (Collection)

Author: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

Publisher: FT Press

ISBN: 0133443116

Category: Business & Economics

Page: 1305

View: 5974

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

The Unicorn's Secret

Murder in the Age of Aquarius

Author: Steven Levy

Publisher: Open Road Media

ISBN: 1504042131

Category: True Crime

Page: 352

View: 7487

The true story of Ira Einhorn, the Philadelphia antiwar crusader, environmental activist, and New Age guru with a murderous dark side. During the cultural shockwaves of the 1960s and ’70s, Ira Einhorn—nicknamed the “Unicorn”—was the leading radical voice for the antiwar movement at the University of Pennsylvania. At his side were such noted activists as Abbie Hoffman and Jerry Rubin. A brilliantly articulate advocate for peace in a turbulent era, he rallied followers toward the growing antiestablishment causes of free love, drugs, and radical ecological reform. In 1979, when the mummified remains of his girlfriend, Holly Maddux, a Bryn Mawr flower child from Tyler, Texas, were found in a trunk in his apartment, Einhorn claimed a CIA frame-up. Incredibly, the network of influential friends, socialites, and powerful politicians he’d charmed and manipulated over the years supported him. Represented by renowned district attorney and future senator Arlen Specter, Einhorn was released on bail. But before trial, he fled the country to an idyllic town in the French wine region and disappeared. It would take more than twenty years—and two trials—to finally bring Einhorn to justice. Based on more than two years of research and 250 interviews, as well as the chilling private journals of Einhorn and Maddux, prize-winning journalist Steven Levy paints an astonishing and complicated portrait of a man motivated by both genius and rage. The basis for 1998 NBC television miniseries The Hunt for the Unicorn Killer, The Unicorn’s Secret is a “spellbinding sociological/true crime study,” revealing the dark and tragic dimensions of a man who defined an era, only to shatter its ideals (Publishers Weekly).

Winning with Transglobal Leadership: How to Find and Develop Top Global Talent to Build World-Class Organizations

Author: Linda D. Sharkey,Nazneen Razi,Robert A. Cooke,Peter A. Barge

Publisher: McGraw Hill Professional

ISBN: 0071790519

Category: Business & Economics

Page: 352

View: 5246

CREATE A POWERFUL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS WITH HIGH-PERFORMING GLOBAL LEADERS “Finally, a book that can guide leaders who are facing a shortage of global talent. Not only is this book an inspiring read, but it also provides practical and sustainable best practices that can help global leaders select and develop top talent.” —STEVE BENNETT, Chairman of the Board, Symantec, and former President and CEO, Intuit “Provides actionable best practices and research-based advice that every successful global leader needs in today’s complex business environment.” —SHEILA PENROSE, Chairman, Jones Lang LaSalle, and Cochairman, Corporate Leadership Center “In this book, a seasoned team of leaders has distilled key insights on leading across borders that are based on several decades’ experience and groundbreaking research. This is a mustread for anyone seeking to lead a global organization in today’s dynamic marketplace.” —RANJAY GULATA, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School “Delivers valuable insights and best practices to assist leaders in today’s increasingly complex world of global work.” —MARGARET KEANE, CEO and President, GE Capital Retail Finance “In my experience, it is not just the quality of your senior management, but their ability to think and work across cultures that is really critical to the success of any international expansion plan. This book—and the research on which it is based—is a very valuable tool.” —P.R.S. OBEROI, Chairman, Oberoi Hotels, Ltd. About the Book: Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders. Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies. The book combines insights from a global team of author-experts. Together, they draw on an impressive range of resources—extensive original research, interviews with world-class high-performing executives, and decades of combined experience as senior executives, researchers, and consultants—to deliver an easily implemented process for assessing your organization’s global capability and developing the leaders who will drive success. Inside Winning with Transglobal Leadership, you will find: Guidance on measuring and evaluating your organization’s capacity to compete globally Five behavioral dimensions that global leaders need to develop Keys to assessing leadership candidates early in their careers The “Transglobal Leadership Matrix,” a tool for taking stock of your own skills and behaviors At a recent World Economic Forum in Davos, Switzerland, numerous CEOs in attendance cited a growing need for talent that could function successfully in new and emerging global markets. For leaders and managers, HR and training specialists, or anybody doing business today, Winning with Transglobal Leadership is the definitive handbook on satisfying the demand for specialized leadership skills—now and in the years to come.

Hanekamp

Da krigen brød ud mellem Apple og Google

Author: Fred Vogelstein

Publisher: Art People

ISBN: 8771379746

Category: Technology & Engineering

Page: 269

View: 7306

Fremkomsten af smartphones og tablets har for stedse revolutioneret vores medievaner og måde at kommunikere med hinanden på. I Sillicon Valley har det for bestandigt ændret virksomhedernes måde at drive forretning på. I centrum af denne ændring er Apple og Google – to selskaber, hvis filosofier, ledere og kommercielle indsigt har tilspidset konkurrencen til at blive en indædt kamp om langt mere end blot markedsandele. Det er blevet en kamp, der nærmer sig religiøs karakter. Forfatter Fred Vogelstein har rapporteret om denne rivalisering i mere end et årti og har en helt unik indgang til fejdens vigtigste aktører. I Hanekamp tager han os med ind i de kontorer og bestyrelseslokaler, hvor selskabernes dogmer udmønter sig i nådesløs business og tager os med helt tæt på Applestifteren Steve Jobs og Googledirektøren Eric Schmidt. Der er åben krig, uhellige alliancer, mytteri, krybskytteri og voldsomme opgør for åben skærm. "Google, I har kraftedeme kopieret iPhonen, fuldstændig planket os. Det er groft tyveri, og jeg vil kæmpe til mit sidste åndedrag og bruge hver en dollar af Apples 40 milliarder i banken for at rette op på den uret. Jeg vil knuse Android, for det er et stjålet produkt. Jeg er parat til at indlede en atomkrig for det." STEVE JOBS

數據、謊言與真相:Google資料分析師用大數據揭露人們的真面目

Author: 賽斯.史蒂芬斯—大衛德維茲(Seth Stephens-Davidowitz)

Publisher: 商周出版

ISBN: 9864773550

Category: Computers

Page: N.A

View: 6126

▍誠品書店當月選書 ▍亞馬遜非文學類當月選書 ▍亞馬遜 2017 年年度最佳商管書 ▍《財星》雜誌當月最佳商業書籍 ▍《紐約時報》暢銷書 ▍《經濟學人》《紐約郵報》《圖書館期刊》等多家媒體推薦 ★大數據下的真實人性! ★結合《精準預測》的大量資訊分析、《異數》的敘事風格,以及《蘋果橘子經濟學》的機智風趣。 ★ Google 前資料分析師描寫大數據最令人信服、深具挑釁,甚至令人捧腹大笑的一本書! 人們謊報在回家途中喝了多少酒, 謊稱自己多常上健身房和新鞋子買多少錢, 就連沒看過的書也說自己有看過。 沒生病卻打電話請病假,說再聯絡卻不再聯絡。 人們說事情跟你無關,但其實就跟你有關。 明明不愛你,卻騙你說愛你。 心情不好時卻說自己很開心, 明明喜歡男人,卻說自己喜歡女人。 人們對朋友說謊、對老闆說謊、對子女說謊、對父母說謊、 對醫生說謊、對老公說謊、對老婆說謊,也對自己說謊。 作者證明大數據提供一種前所未有的方式, 讓我們窺探人們的內心世界, 因為人們透過鍵盤才會在無意中私密地坦承千奇百怪的事情。 歐巴馬當選表示美國的種族歧視緩解了?錯! 黑人球員進入職業運動殿堂是貧困孩子奮發向上的勵志故事?大部分不是! 挑選賽馬最重要的參考依據是血統?不! 父母對待兒子和女兒的態度不一樣嗎?不一樣! 佛洛伊德說夢境中的事物都有性意涵,這是對的嗎?很可能不對! 回答問卷、民意調查、接受採訪、臉書貼文 ——我們都有可能說謊; 但是你的搜尋行為可不會說謊! 大數據,呈現我們每個人、每秒鐘無意識的反射! 無論是嚴肅或日常的議題,如今我們已有途徑能解答不久之前因種種原因(例如缺乏數據,或單純不敢提問)還未能解答的問題。 四年前,作者還是哈佛經濟系博士班學生,正努力找尋論文題目。有天早上,他發現 Google 基本上已為所有研究者備好所需的資料,也就是說,Google 是全球人類興趣資料庫的集中地,這些資料簡直就是任何對人類行為感興趣的人夢寐以求的:從我們每個人每天的網路搜尋中找到行為模式。然而,這些資料早已存在好些時日,卻從未有任何報章雜誌對其有過深刻的報導與研究。 作者深入研究 Google、推特(Twitter)、臉書(Facebook)、警察局紀錄、電影票收據、維基百科、色情網站、棒球球員個人成績表,和你想像不到的數位與傳統資料來源之後,發現這些資料來源有個共通的特點:他們提供的是大數據,亦即我們每個人每秒鐘無意識的反射,而非根據民意調查而來的一小部分民眾的意見樣本。 網路上的新數據,也就是數十億人在 Google、社群媒體、約會網站,甚至色情網站留下的數位足跡,最後會揭穿事實真相。這些不僅是新類型的數據,更有些是「誠實」的數據,在匿名機制下,彷彿四下無人時,人們才會吐露自己最真實的想法,以及真正想問的尷尬問題。這類數據就像數位版的「誠實豆沙包」,讓人們表達出自己的無性婚姻、個人精神健康問題、不安全感、受虐,以及對黑人或穆斯林的憎惡。透過分析這座數字金礦,我們現在可以了解人們真正在想什麼,真正想要什麼,以及真正做了什麼。 作者在本書中展示,要從數據中獲得寶貴資訊,最關鍵的一點是:你必須問對問題。而大數據有四大關鍵力量可以協助: ⒈大數據能讓你將數據切割分解,讓你見微知著及獲得具體的見解。 ⒉新的資料來源通常包括新類型的變數,比現存變數更能幫助我們了解複雜關係,並充分利用。 ⒊新的數位資訊能提供我們生活的真實樣貌,而非我們希望自己呈現給外人的形象。 ⒋大數據易於與實驗結合,使我們能測試因果關係,而非僅是相關性。 進入網路新時代的這幾十年以來,我們在健康、道德、勞動市場、商業、恐怖主義、性別,以及種族等議題上有長足的認識。我們的數位足跡已把整個世界變成一個實驗室,本書將呈現出這場數位革命如何為我們每個人打開找尋隱藏真理的大門,一窺人們的內心世界,提出大數據時代真正的洞見。 本書以極具啟發性的觀點解讀大數據,並以各式各樣有趣的案例忠實呈現網路世界與當代社會的現況,讓我們得以重新認識自己與這個世界。 【專業人士推薦】 ▍《阿苗帶風向》主持人苗博雅: 「透過作者風趣的文筆,我們知道大數據搭配電腦運算,有嶄新的力量……作者雖然醉心於以新穎方式分析海量數據,但他仍然在書中誠實地提醒讀者大數據的各種『能與不能』……本書的優點:簡明、幽默、易懂。只要讀者能夠看到最後一頁,勢必有所收穫。」 ▍哈佛大學榮譽退休校長暨諾頓講座教授勞倫斯.桑默斯(Lawrence Summers): 「《蘋果橘子經濟學》(Freakonomics)和《魔球》(Moneyball)都要靠邊站了。這本精彩傑作是說明大數據結合聰明才智如何撼動世界的最佳示範。閱讀這本好書,會讓你以嶄新的方式看待生活。」 ▍《人性中的良善天使》作者史蒂芬.平克(Steven Pinker): 「研究思維的一種嶄新方式,史蒂芬斯—大衛德維茲的發現一次又一次地顛覆我對自己國家和同胞先入為主的看法……這本書真是太令人著迷了。」 ▍《蘋果橘子經濟學》合著者史蒂芬.李維特(Steven Levitt): 「針對大數據揭露人們日常生活真相做出絕頂聰明又機鋒處處的探索。史蒂芬斯—大衛德維茲是我見過最會善用數據說故事的高手。」 ▍《我們是誰?大數據下的人類行為觀察》作者克里斯汀.魯德(Christian Rudder): 「對於我們生活的數據進行振奮人心又引人入勝的審視……大數據會徹底推翻你對人們的既定印象,真相會讓你畏縮、暗自竊笑並搖頭嘆息。」 ▍《注意力商人》(The Attention Merchants)作者吳修銘(Tim Wu): 「《數據、謊言與真相》仰賴大數據迅速拆穿我們自以為文明的假象。一本讓人既著迷又震驚,時而駭人聽聞的傑作。最棒的是,讓真相一覽無遺。」 ▍史丹佛大學經濟學教授拉吉.切提(Raj Chetty): 「《蘋果橘子經濟學》的增強版,這本書顯示大數據如何能針對重要有趣的問題,提供我們驚人的新答案。史蒂芬斯—大衛德維茲以機智俐落的方式提供數據分析,為構成社會科學的大數據提供精闢出色的介紹。 」 ▍拉扎德投資銀行(Lazard)董事總經理暨前國會預算辦公室主任彼得.奧薩格(Peter Orszag): 「傑作!!!作者妙筆生花敘述透過大數據進行的一場寓教於樂之旅。這場旅程剛好為人類行為本身提出一個重要的新觀點。如果你想了解我們居住的世界正在發生什麼事,甚至是了解你的友人究竟怎麼回事,你就該從頭到尾看完這本書。」 出版社 商周出版 (城邦)

Shut Up and Give Me the Mic

Author: Dee Snider

Publisher: Simon and Schuster

ISBN: 1451637403

Category: Biography & Autobiography

Page: 432

View: 2636

As lead singer and songwriter of Twisted Sister, Dee Snider became the poster boy for heavy metal, hair bands, and the wild side of rock. Now, in his twisted new memoir, he reveals the real stories behind the crazy makeup, the big hair, and hits like "We're Not Gonna Take It" and "I Wanna Rock." Filled with entertaining anecdotes and candid confessions, Shut Up and Give Me the Mic takes you through the good times and bad with a heavy metal star who worked as hard as he played, and who did it all for his wife, four kids, and millions of fans.

Living Waters

Selected Writings on Spirituality

Author: Tom Harpur

Publisher: Dundurn

ISBN: 1459725921

Category: Religion

Page: 208

View: 817

On the heels of his towering bestseller, The Pagan Christ, comes a timely collection of writing about spirituality by Tom Harpur. This new book highlights fifteen years of Harpur’s most popular and insightful columns from the Toronto Star. Organized into five sections, the articles in this collection explore five main themes: how to find meaning in our lives how to develop a more rational, fulfilling and contemporary faith how to discover who we really are amidst the chaos of the modern world how our yearly celebrations originated in ancient times and how to cope, learn and grow from adversity. In a time in which many are searching for spiritual meaning, this inspired collection points the way towards a new understanding of how we can be fully human within our changing lives.

Spirit Allies

Meet Your Team from the Other Side

Author: Christopher Penczak

Publisher: Weiser Books

ISBN: 9781578632145

Category: Body, Mind & Spirit

Page: 214

View: 6636

The author "shares personal anecdotes and 30 simple techniques and exercises such as relaxation, automatic writing, and shamanic journeying to show how to contact our own guides."--Cover.