Get More Fans: The DIY Guide to the New Music Business

(2018 edition)

Author: Jesse Cannon,Todd Thomas

Publisher: Jesse Cannon

ISBN: 098856131X

Category: Juvenile Nonfiction

Page: 720

View: 3217

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Get More Fans

The DIY Guide to the New Music Business

Author: Jesse Cannon,Todd Thomas

Publisher: N.A

ISBN: 9780988561304

Category: Music fans

Page: 708

View: 6551

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One's Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don't help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information please visit GetMoreFansBook.com

Get More Fans

The DIY Guide to the New Music Business

Author: Jesse Cannon,Todd Thomas

Publisher: Booktango

ISBN: 1468926764

Category: Music

Page: N.A

View: 1412

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don't help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. GetMoreFansBook.com

How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician

Author: Ari Herstand

Publisher: Liveright Publishing

ISBN: 1631491512

Category: Performing Arts

Page: 400

View: 2989

"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." —Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to: Build a grass-roots fan base—and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show Become popular on YouTube, Spotify and SoundCloud Get songs placed in film and television Earn royalties you didn’t know existed and reach your crowdfunding goals Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape. There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

Processing Creativity

The Tools, Practices And Habits Used To Make Music You’re Happy With

Author: Jesse Cannon

Publisher: Noise Creators

ISBN: 0988561328

Category: Self-Help

Page: 248

View: 1669

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 48.0px; line-height: 18.0px; font: 13.0px Arial; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 48.0px; line-height: 18.0px; font: 12.0px Times; -webkit-text-stroke: #000000; min-height: 14.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 14.0px; font: 12.0px Times; -webkit-text-stroke: #000000; min-height: 14.0px} li.li4 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 13.0px Arial; -webkit-text-stroke: #000000} li.li5 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 13.0px Arial; -webkit-text-stroke: #000000; min-height: 15.0px} span.s1 {font-kerning: none} ul.ul1 {list-style-type: disc} For over a decade, Jesse Cannon has been pushing creative ideas in music. You may know him from writing one of the most popular books on the music business, Get More Fans, or from his recording credits on records with the most varied set of bands you’ve ever seen including: The Cure, The Misfits, Animal Collective, Brand New, The Dillinger Escape Plan, The Menzingers, Limp Bizkit, Basement, Leftover Crack, Saves The Day, Senses Fail, Weird Al, Lifetime, Say Anything, NOFX, Man Overboard, Bad Books, Transit, Somos, Conflict and over a thousand others. You may also know his work as the host of the podcast Noise Creators and Off The Record or from writing for outlets like Alternative Press, Tape Op, Hypebot and countless others. He just wrote a book about what he’s learned working on all those records and writing about music’s bleeding edge, taking on the subject he knows the most about; helping musicians fulfill their creative vision. Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With is the culmination of four years of poring over scientific studies, books and thoughts from top creators as well as his own experience to write a book every musician should read about what goes into making great music versus what bands do when they make a bad album. Covering the pitfalls of creating music, the book thoroughly explores the hidden reasons we actually like music, how to get along with your collaborators and patterns that help creativity flourish. While every musician says that being creative is the most important part of their life, they barely explore what’s holding back them back from making music they are happy with. When trying to navigate the ways our creative endeavors fail there’s no YouTube tutorial, listicle or college course that can help navigate the countless creative pitfalls that can ruin your music. If you’ve had trouble getting your music to be as good as the musicians you look up to, then this book can help you understand the practices they use to make their music so great. He’s crafted a book that exposes life-changing knowledge that can be read in under a day, that identifies the patterns and essential knowledge he helps bring to musicians each day. Writing a detailed read that will leave even the most advanced creators with a new perspective on how to make music they’re more happy with. There are no rules to being creative, but there's research and considerations that can help you make better decisions, get past the breakdowns in your process and enhance the emotional impact your songs have on others. The essential ideas on creating music are detailed in a simple, fun language that’s littered with quotes and insight from the most innovative creators of our time that discusses subjects like: How to make highly emotional music that makes listeners compelled to listen again and again. Effectively dealing with collaborative problems like “too many chefs in the kitchen,” giving helpful criticism or dealing with stubborn collaborators. Finding inspiration to develop into music that’s uniquely your own. How to draft your songs while avoiding the common pitfalls of losing perspective and giving up. Examining the unexpected reasons we enjoy music. Calming your thoughts so they don’t sabotage your music and other helpful tools to help execute your music as best as possible. Whether you're a music fan, producer, songwriter or musician, there's no book with more helpful ideas that can help make everything you create in the future better.

Six-Figure Musician

How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] Com Pres

Author: David Hooper

Publisher: MusicMarketing.com

ISBN: 9781608423330

Category: Music

Page: 272

View: 3993

Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.

The New Music Industry

Adapting, Growing, And Thriving in the Information Age

Author: David Andrew Wiebe

Publisher: BookBaby

ISBN: 1483555445

Category: Music

Page: 176

View: 1755

The music industry has changed, and there has never been a greater time for independent artists to build a community of followers and fans through the myriad of new media tools available to them. As an independent musician, developing a profitable and sustainable music career is more realistic today than it has ever been in the past. However, in order to take advantage of the opportunities at hand, it is vital for career-minded musicians to understand the changes that the industry has gone through, and how that impacts their approach. Then, they must determine a career course for themselves and act on the best information available to them. First, The New Music Industry: Adapting, Growing, and Thriving in The Information Age explains exactly how the music industry has changed, and the 11 components it is divided into today. These 11 components include: engagement, campaigns, community, collaboration, vinyl records, social media, video, radio, touring, music licensing & placements, and streaming sites. The industry is clearly more complex than it used to be, and has more moving pieces than ever before. Not only that, but the music business continues to morph, and the future is sure to bring more changes. Understanding the bigger picture is the first step to clarifying one's thinking, and developing a much needed career focus. Then, the book explains what the information age represents for artists. With the industrial age firmly in the past, the implications are far reaching. It isn't just jobs and pension programs that have been affected. Artists of every kind have also been witnesses to the effects of the massive transition into a new age. Whether it's online or offline, there are many things competing for people's attention, and cutting through the noise has become the new motto for businesses and musicians alike. The key to adapting, growing and thriving in the information age lies in a willingness to experiment and to change. Human nature is to resist the inevitable, but this inclination will not serve musicians in the age we find ourselves in. The information age is about observing trends, keeping a finger on the pulse of rapid technological advancement, and being agile and flexible enough in your approach to change when necessary. Failing to adapt could mean getting left behind, and we have seen many organizations and individuals fall from grace for this very reason. This book then walks musicians through the foundational aspects of music marketing, touring & live performance, radio, music instruction, blogging, podcasting, email marketing, social media, video marketing, and more. These are the essential elements of every music career, and are also necessary parts of building a presence online. A musician's online presence supports their offline presence and vice versa. However, it's unwise to rely on one or the other. The information age is the meaningful convergence of personal connection and viral marketing. Musicians can also delve into personal development and business concepts that will enable them to approach their music careers with a success mindset. Many people find that they have mindset issues to deal with as they grow and become the people they need to in order to achieve what they want to. Without the right mindset, the right strategies can fail. Handling the mental aspect of setting goals and working towards their accomplishment is critical to one's ultimate success. The New Music Industry also documents many of the mistakes made by its author, David Andrew Wiebe, and what he learned from his many music career missteps and errors. Refreshingly honest and practical, Wiebe offers independent musicians an insider's view into what it means to build a career of their dreams in their chosen field. The book is packed with actionable insights and tips that will aid musicians in their pursuit to profit from their passion. Wiebe draws on over a decade of experience in the music industry.

Music Marketing for the DIY Musician

Creating and Executing a Plan of Attack on a Low Budget

Author: Bobby Borg

Publisher: Hal Leonard Corporation

ISBN: 1495002004

Category: Music

Page: 400

View: 2314

(Music Pro Guide Books & DVDs). There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing. This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters and music that gets heard!

All You Need to Know About the Music Business

Author: Donald S. Passman

Publisher: RosettaBooks

ISBN: 9780795309779

Category: Business & Economics

Page: 480

View: 8128

No one understands the music industry--from the technology, to the legalities, to the new industry practices--better than veteran music lawyer Donald Passman. In this completely revised and updated seventh edition of All You Need To Know About the Music Business, which the Los Angeles Times called “the industry bible” and which has sold hundreds of thousands of copies, Passman offers executives and artists, experts and novices alike the essential information they need not only to survive in these volatile and exciting times, but also to thrive. Drawing on his unique, up-to-the-minute experience as one of the most trusted advisors in the business, Passman offers advice concerning: - The Copyright Royalty Board’s latest decisions regarding online transmissions. - The developing new customs concerning new technologies such as streaming on demand, ringtones, and digital downloads. Passman also gives guidance on other fundamental issues such as how to: - Select and hire a winning team of advisors--personal and business managers, agents, and attorneys--and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships. - Master the big picture and the finer points of record deals. - Navigate the ins and outs of songwriting, music publishing, and copyright law. - Maximize concert touring and merchandising deals. Almost everyone in the music business, from musicians and songwriters to entertainment lawyers and record company executives, are scrambling to sort out what is going to happen next, and Passman is right in the thick of these changes. Here is a book for anyone interested in a music career: a comprehensive and crucial guide to making it in one of the world’s most dynamic industries.

Your Band Is a Virus!

Author: James Moore

Publisher: James Moore

ISBN: 1481118811

Category: Music

Page: 192

View: 9520

As seen on Antimusic.com, Examiner.com, I Am Entertainment and SKOPE Magazine, “Your Band Is A Virus! Expanded Edition” is the bigger and better version of the bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". Almost double the size of it's predecessor, "Your Band Is A Virus! Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands. Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, building a virtual army of allies, bloggers and writers, embracing the free music model, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This expanded edition also features bonus industry interviews with major players like Stewart Epps (producer who has worked with Elton John, Led Zeppelin) and Andy Gesner (CEO of HIP Video Promo). "Bottom Line: This book can really change your life." - Indie Music Digest "Through a step-by-step process, Moore, essentially walks the independent musician through techniques that will get him, her or them to the next level of making a name for themselves in the music biz. "Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com "Whether you're just starting out, looking to expand your band's fan base, or just want to revamp your web presence — or even if you want to become one of the people who helps bands do this stuff — we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm "This book is one of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional (Music Editor, I Am Entertainment Magazine) "With the music industry in constant flux, someone needs to be a guide through the murky waters of getting original music out to the masses. Independent promoter James Moore has done just that with his book “Your Band Is A Virus,” which is now called “Your Band Is A Virus – Expanded Edition.” - Cornelius Fortune, the Michigan Chronicle "A complete marketing guide for musicians which has extensive resources that will help an emerging musician to publicize his music at the best prices." - Musicperk.com "This book has meat." - Heather Jacks, The Noise Beneath The Apple "If you read Malcom Gladwell's best-seller “The Tipping Point” and you were wondering “now how do I apply this to market my music?”- Moore is here to answer your prayers." - Red House Reviews "This is an easy to read and essential tool for any independent band." - The Mosh Pit Music "There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews "This book is a must read for all musicians or other entrepreneurs interested in Internet marketing. In a fairly detailed fashion, author James Moore shares his knowledge of the music and knowledge is once again power as Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks

The Plain and Simple Guide to Music Publishing

Author: Randall D. Wixen

Publisher: Hal Leonard Corporation

ISBN: 9781423468547

Category: Music

Page: 185

View: 6533

(Book). Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

Brand Like a Rock Star

Lessons from Rock 'n' Roll to Make Your Business Rich and Famous

Author: Steve Jones

Publisher: Greenleaf Book Group

ISBN: 1608321959

Category: Business & Economics

Page: 242

View: 1407

Brand Like a Rock Star takes the reader beyond the hype to reveal the core marketing and branding strategies behind the success of the world's greatest bands * Become a branding legend by learning from the superstars of rock and roll. By combining the glitz and flash of the rock stage with sound business advice, the author transcends the tedium of most marketing books and delivers a rockin' guide to building a blockbuster brand. * Memorable anecdotes put a new spin on the branding process. The author's encyclopedic knowledge of rock will impress any music fan. Readers will learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices. * Written by a rock and roll veteran with a high volume platform. As the leading consultant for one of Canada's biggest radio station chains, the author has earned his street cred in the world's most outrageous business. The author's company will support the book with promotions on their radio stations and at rock-related events throughout Canada and the United States.

Music Marketing

Press, Promotion, Distribution, and Retail

Author: Mike King

Publisher: Hal Leonard Corporation

ISBN: 1458429474

Category: Music

Page: 224

View: 9500

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Music Money and Success

Author: Jeffrey Brabec,Todd Brabec

Publisher: Schirmer Trade Books

ISBN: 0857126466

Category: Music

Page: 559

View: 7446

The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.

Social Media Promotions for Musicians

A Manual for Marketing Yourself, Your Band, and Your Music Online

Author: Bobby Owsinski

Publisher: Bobby Owsinski Media Group

ISBN: 9781480387355

Category: Music

Page: 300

View: 9892

This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, Google+, YouTube, Twitter and Pinterest ; The most overlooked items on your website that are essential for getting gigs and reviews ; The secret to email newsletters, the most important online tool for marketing to your fans that you have ; How to craft posts that your fans want to read, and will send to their friends ; How to brand yourself even if you don't think you have one ; How to develop an online strategy that will never be outdated ; The secrets behind successful Facebook and Twitter posts.

Music Publishing: The Complete Guide

Author: Steve Winogradsky

Publisher: Alfred Music

ISBN: 1470614278

Category: Music

Page: 408

View: 9166

Written by an attorney with over 30 years of experience in the music industry, Music Publishing: The Complete Guide is the definitive manual on music copyright. Whereas many books on the subject are aimed at artists and songwriters, this book will serve as a thorough guide for industry pros, lawyers, and music business and law students. Subjects covered include copyright; performing rights organizations; mechanical, synchronization, and print licensing; songwriter and composer agreements; publishing administration and foreign sub-publishing; production music libraries; pitching and placement companies; sampling; and much more. The discussion also delves into historical perspective and current trends and revenue opportunities in the evolving digital marketplace. Easy-to-read narratives explain the key points for all of these types of deals. There are many sample agreements included in the book, all annotated in simple terms that explain the often complex contract language. There are also links to copyright and publishing resources, listings of foreign performance and mechanical societies, and anecdotes and case studies from real world incidents. If you're looking for a thorough grounding and go-to reference book on music copyright, not just a quick crash course, your search is over.

Artist Management for the Music Business

Author: Paul Allen

Publisher: Routledge

ISBN: 1351186892

Category: Music

Page: 322

View: 9591

Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. You’ll learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives you a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes. Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business. This book gives you access to resources about artist management and the music business at its companion website, http://www.artistmanagementonline.com.? There is no login, and the resources are updated regularly.