Fashion Buying

Author: Helen Goworek

Publisher: Wiley-Blackwell

ISBN: 1405149922

Category: Design

Page: 200

View: 1602

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Fashion Buying

From Trend Forecasting to Shop Floor

Author: Dimitri Koumbis,David Shaw

Publisher: Bloomsbury Publishing

ISBN: 1474252931

Category: Business & Economics

Page: 176

View: 3596

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Retail Buying

From Basics to Fashion

Author: Richard Clodfelter

Publisher: Bloomsbury Publishing USA

ISBN: 1628929634

Category: Business & Economics

Page: 576

View: 8357

An introductory text that balances retail theory, application and math concepts within the context of buying. New companion website includes basic math tutorials and more assignments using computerized spreadsheets.

Store Design and Visual Merchandising, Second Edition

Store Design and Visual Merchandising, Second Edition

Author: Ebster Claus,Marion Garaus

Publisher: Business Expert Press

ISBN: 1631571133

Category: Business & Economics

Page: 220

View: 553

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Fundamentals of Retail Buying with Merchandising Math

Author: Angella L. Hoffman

Publisher: Prentice Hall

ISBN: 9780132724142

Category: Business & Economics

Page: 241

View: 9291

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Bridging the gap between current merchandising math textbooks and retail buying textbooks, The Fundamentals of Retail Buying with Merchandising Math incorporates both buying philosophies and merchandising math. The text's problem-based method of learning incorporates questions and problems that train the reader to think like a buyer and encourage group collaboration and critical thinking. Simulated exercises mimic real-life buying responsibilities. Additionally, the order of the chapters and content within each chapter mimic the training of an assistant buyer in a corporate buying office. Providing a full, broad view of the retail buyer's role, the text also includes the key merchandising math formulae that is the basis of all retail buying analysis.

A Buyer's Life

A Concise Guide to Retail Planning and Forecasting

Author: Dana Connell

Publisher: Fairchild Books

ISBN: 9781563677717

Category: Business & Economics

Page: 352

View: 2919

The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. However, the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for almost 20 years with various retailers, Connell draws on her experience providing practical fundamental mathematical formulas while also giving context in the current retail environment. This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level.the text in the classroom

Illustrating Fashion

Concept to Creation

Author: Steven Stipelman

Publisher: Bloomsbury Publishing USA

ISBN: 150132294X

Category: Design

Page: 448

View: 7560

"This text provides a step-by-step approach to drawing the fashion figure, garment, details and the various techniques used to render fashion illustration"--

Retail Product Management

Buying and merchandising

Author: Rosemary Varley

Publisher: Routledge

ISBN: 1317703022

Category: Business & Economics

Page: 324

View: 5085

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

The Fashion Handbook

Author: Tim Jackson,David Shaw

Publisher: Routledge

ISBN: 113452112X

Category: Design

Page: 240

View: 7930

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.

Fashion Entrepreneurship

Retail Business Planning

Author: Michele M. Granger,Tina M. Sterling

Publisher: Fairchild Books

ISBN: 9781609011345

Category: Design

Page: 392

View: 1494

Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Fashion Buying and Merchandising

From Mass-Market to Luxury Retail

Author: Miguel Hebrero

Publisher: CreateSpace

ISBN: 9781517632946

Category:

Page: 208

View: 3850

We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.

Concepts and Cases in Retail and Merchandise Management 2nd Edition

Author: Nancy J. Rabolt,Judy K. Miler

Publisher: Fairchild Books

ISBN: 9781563676000

Category: Business & Economics

Page: 496

View: 7141

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Fashion Marketing

Author: Mike Easey

Publisher: John Wiley & Sons

ISBN: 9781444309560

Category: Business & Economics

Page: 280

View: 8516

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Fashion Marketing

Author: Tony Hines,Margaret Bruce

Publisher: Routledge

ISBN: 113640354X

Category: Business & Economics

Page: 352

View: 7410

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

Home Buying Kit For Dummies

Author: Eric Tyson,Ray Brown

Publisher: John Wiley & Sons

ISBN: 1119191718

Category: Business & Economics

Page: 432

View: 5177

America's #1 bestselling home buying guide Are you looking to buy a house, but don't quite know where to begin? Have no fear! This new edition of Home Buying Kit For Dummies arms you with Eric Tyson and Ray Brown's time-tested advice and strategies for buying a home in current market conditions. Packed with valuable tips for getting the best deal on your new home and navigating an ever-changing housing market, it shows you how to find the right property, make smart financial decisions, and understand the latest lending requirements and tax implications. Thanks to looser lending standards, lower down payment mortgages, and a wider selection of homes to choose from, first-time homebuyers are making a comeback in the housing market. But if you don't know a Colonial from a counter offer, the process of buying a home can be daunting. Luckily, this bestselling guide is here to take the confusion out of the process! In plain English, it provides step-by-step guidance for buying the home of your dreams, from inspecting a property to evaluating a location to making sense of loan applications, tax documents, and counter offer forms. Negotiate your best deal and obtain a lower down payment mortgage Improve your credit score Make sense of changing lending standards Take the confusion out of lending laws, mortgage rates, and marketplace conditions Whether you're a renter, investor, or current homeowner, everything you need to plant roots in a new home sweet home is just a page away.

Mathematics for Retail Buying

Author: Bette K. Tepper

Publisher: A&C Black

ISBN: 160901524X

Category: Business & Economics

Page: 392

View: 3602

This best-selling textbook explains the essential concepts, practices, procedures, calculations, and interpretations of figures that relate to merchandising and buying at the retail level.

Media Planning and Buying in the 21st Century Workbook, 3rd Edition

Author: MR Ronald D Geskey Sr,Ronald D. Geskey

Publisher: CreateSpace

ISBN: 9781505326895

Category: Business & Economics

Page: 152

View: 4529

Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.