Entrepreneurial Journalism: How to Build What's Next for News

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1608714209

Category: Language Arts & Disciplines

Page: 320

View: 6140

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.

Entrepreneurial Journalism

How to go it alone and launch your dream digital project

Author: Paul Marsden

Publisher: Routledge

ISBN: 1317278976

Category: Social Science

Page: 196

View: 5566

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

The Entrepreneurial Journalist’s Toolkit

Manage Your Media

Author: Sara Kelly

Publisher: CRC Press

ISBN: 1317597206

Category: Language Arts & Disciplines

Page: 236

View: 8931

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Entrepreneurial Journalism

Author: Kevin Rafter

Publisher: Routledge

ISBN: 9781138070295

Category:

Page: 186

View: 6512

Entrepreneurial journalism has emerged as a 'hot topic' for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics such as the role of, and the ethics underpinning, new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term 'entrepreneurialism' in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada and the United States. This book was originally published as a special issue of Journalism Practice.

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author: Sara Kelly

Publisher: Taylor & Francis

ISBN: 1315437554

Category: Business & Economics

Page: 230

View: 5207

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Online Journalism

The Essential Guide

Author: Steve Hill,Paul Lashmar

Publisher: SAGE

ISBN: 1446293238

Category: Language Arts & Disciplines

Page: 304

View: 2646

"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age." - Mary Braid, Kingston University Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights (http://onlinejournalismguide.com/) Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!

The Forbes Model For Journalism in the Digital Age

How a 95-Year-Old Startup Trained a New Generation of Entrepreneurial Journalists

Author: Lewis Dvorkin

Publisher: Hyperink Inc

ISBN: 1614644969

Category: Business & Economics

Page: 40

View: 1495

Since its founding in 1917, Forbes has been providing insights, information, and inspiration to ensure the success of those who are dedicated to the spirit of free enterprise. Its flagship publications, Forbes and Forbes Asia, reach a worldwide audience of more than six million readers and its website, Forbes.com—the leading business site on the Web—attracts an audience that averages 30 million people per month. Forbes also publishes ForbesLife magazine and licensed editions in more than 25 countries around the world. Lewis DVorkin has always appreciated the importance of clarity, particularly in his professional life and in the media he consumes. When he first came to Forbes in the mid-1990s, he completely understood the brand and its voice. Then he left for AOL as the millennium turned. It was obvious the news cycle was getting faster and digital media was the place to be. After that, he founded a startup, True/Slant. He had a clear idea – well, he hoped he did – for a new way to produce news. Two years ago, he sold that company to Forbes, one of his investors. In re-joining a trusted brand and people he trusts as the chief product officer, he saw a direct path for the True/Slant team to take its ideas to a bigger stage. It’s worked out great. Why? Lots of reasons, especially this one: the clarity and strength of the Forbes mission. Journalism at Forbes is rooted in the conviction that success results from free enterprise, the entrepreneurial spirit, smart investing – and living a life beyond the mere accumulation of dollars. Forbes is about aspiration. That message has given tremendous focus to the task of dramatically re-imagining our products and culture in the era of digital publishing and social media.

Die Zeitungsmacher

Aufbruch in die digitale Moderne

Author: Stephan Weichert,Leif Kramp,Martin Welker

Publisher: Springer-Verlag

ISBN: 3658021047

Category: Language Arts & Disciplines

Page: 223

View: 5168

Im Mittelpunkt dieser Analyse stehen die Redakteure bundesdeutscher Tageszeitungsredaktionen, ihre berufsbezogenen Haltungen und Denkweisen vor dem Hintergrund des digitalen Medienwandels. Die Redaktionsbefragung, eine Vollerhebung aller redaktionellen Einheiten, gibt vor allem Aufschluss über Arbeitszufriedenheit, soziale Verantwortung und die Wertvorstellungen in den betreffenden Zeitungshäusern. Sichtbar wird letztlich das Innovationspotenzial der untersuchten Redaktionen.

Boundaries of Journalism

Professionalism, Practices and Participation

Author: Matt Carlson,Seth C. Lewis

Publisher: Routledge

ISBN: 1317540654

Category: Social Science

Page: 246

View: 8148

The concept of boundaries has become a central theme in the study of journalism. In recent years, the decline of legacy news organizations and the rise of new interactive media tools have thrust such questions as "what is journalism" and "who is a journalist" into the limelight. Struggles over journalism are often struggles over boundaries. These symbolic contests for control over definition also mark a material struggle over resources. In short: boundaries have consequences. Yet there is a lack of conceptual cohesiveness in what scholars mean by the term "boundaries" or in how we should think about specific boundaries of journalism. This book addresses boundaries head-on by bringing together a global array of authors asking similar questions about boundaries and journalism from a diverse range of perspectives, methodologies, and theoretical backgrounds. Boundaries of Journalism assembles the most current research on this topic in one place, thus providing a touchstone for future research within communication, media and journalism studies on journalism and its boundaries.

Will the Last Reporter Please Turn out the Lights

The Collapse of Journalism and What Can Be Done To Fix It

Author: Robert W. McChesney,Victor Pickard

Publisher: The New Press

ISBN: 1595587497

Category: Social Science

Page: 384

View: 6185

The sudden meltdown of the news media has sparked one of the liveliest debates in recent memory, with an outpouring of opinion and analysis crackling across journals, the blogosphere, and academic publications. Yet, until now, we have lacked a comprehensive and accessible introduction to this new and shifting terrain. In Will the Last Reporter Please Turn out the Lights, celebrated media analysts Robert W. McChesney and Victor Pickard have assembled thirty-two illuminating pieces on the crisis in journalism, revised and updated for this volume. Featuring some of today’s most incisive and influential commentators, this comprehensive collection contextualizes the predicament faced by the news media industry through a concise history of modern journalism, a hard-hitting analysis of the structural and financial causes of news media’s sudden collapse, and deeply informed proposals for how the vital role of journalism might be rescued from impending disaster. Sure to become the essential guide to the journalism crisis, Will the Last Reporter Please Turn out the Lights is both a primer on the news media today and a chronicle of a key historical moment in the transformation of the press.

Confidence Game

The Limited Vision of the News Gurus

Author: Dean Starkman

Publisher: Columbia University Press

ISBN: 0231527942

Category: Language Arts & Disciplines

Page: 12

View: 5592

Dean Starkman takes on what has become a dominant perspective on the future of news in the digital age as personified by three well known media thinkers—Jay Rosen, Clay Shirky, and Jeff Jarvis—who have dominated the "future of news" debate. Starkman makes a powerful case that the perspective that these three represent, despite their many useful insights, is in the end corrosive to public-service journalism.

Das Kapital des Staates

Eine andere Geschichte von Innovation und Wachstum

Author: Mariana Mazzucato

Publisher: Antje Kunstmann

ISBN: 395614001X

Category: Political Science

Page: 320

View: 1978

Freie Märkte, smarte junge Erfinder und Wagniskapital treiben die Wirtschaft voran; der Staat stört dabei nur und muss daher nach Kräften zurückgedrängt werden. Wie ein Mantra wird dieser oberste Glaubensartikel des Neoliberalismus seit Jahrzehnten wiederholt – aber stimmt er auch? Die Ökonomin Mariana Mazzucato, die seit Jahren über den Zusammenhang zwischen Innovation und Wachstum forscht, beweist das Gegenteil: Wann und wo immer technologische Innovationen zu wirtschaftlichem Aufschwung und Wohlstand geführt haben, hatte ein aktiver Staat die Hand im Spiel. Von der Elektrifizierung bis zum Internet – Motor der Entwicklung, oft bis zur Markteinführung, war stets der Staat. Apples Welterfolg gründet auf Technologien, die sämtlich durch die öffentliche Hand gefördert wurden; innovative Medikamente, für die die Pharmaindustrie ihren Kunden gern hohe Entwicklungskosten in Rechnung stellt, stammen fast ausnahmslos aus staatlicher Forschung. Innovationen und nachhaltiges Wachstum, das derzeit alle fordern, werden also kaum von der Börse kommen. Viel eher von einem Staat, der seine angestammte Rolle neu besetzt, sein einzigartiges Kapital nutzt und mit langem Atem Zukunftstechnologien wie den Ausbau erneuerbarer Energien vorantreibt. Ein brandaktuelles Buch, das die aktuelle Diskussion über die Zukunft der Wirtschaft und die Rolle des Staates vom Kopf auf die Füße stellt.

The SAGE Handbook of Digital Journalism

Author: Tamara Witschge,C. W. Anderson,David Domingo,Alfred Hermida

Publisher: SAGE

ISBN: 1473955076

Category: Language Arts & Disciplines

Page: 624

View: 9666

The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.

Entrepreneurship for Everyone

A Student Textbook

Author: Robert Mellor

Publisher: SAGE

ISBN: 0857023152

Category: Business & Economics

Page: 256

View: 3628

'Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today's economic agenda' - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.

Journalism Next

A Practical Guide to Digital Reporting and Publishing

Author: Mark Briggs

Publisher: CQ Press

ISBN: 1506311032

Category: Language Arts & Disciplines

Page: 368

View: 8122

The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.

Media Innovation and Entrepreneurship

Author: Michelle Ferrier,Dr Elizabeth Mays, Ph.D.

Publisher: N.A

ISBN: 9781989014004

Category:

Page: N.A

View: 4141

Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.