Crowdfunding Basics in 30 Minutes

How to Use Kickstarter, Indiegogo, and Other Crowdfunding Platforms to Support Your Entrepreneurial and Creative Dreams

Author: Michael J. Epstein

Publisher: I30 Media Corporation

ISBN: 9781641880183

Category: Business & Economics

Page: 104

View: 5657

Crowdfunding sites such as Kickstarter, Indiegogo, and GoFundMe can not only help you raise money to fund your idea or cause, they can also help establish a community of enthusiastic supporters. This crowdfunding book by author and crowdfunding expert Michael J. Epstein will show you how!

Kickstarter For Dummies

Author: Aimee Cebulski

Publisher: John Wiley & Sons

ISBN: 111850545X

Category: Computers

Page: 208

View: 3619

Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community around it to hopefully reach the goal of 100 percent funding. Explains how to determine if you meet the requirements to create a project Gets you started with creating your first project, choosing a great project image, and write a compelling project title and description Helps you establish rewards for project backers Zeroes in on deciding a funding duration and funding goal Whether you have an idea for a movie, video game, gadget or anything in between, Kickstarter For Dummies is the fun and friendly guide to help you get the funds to make your idea happen!

Excel Basics In 30 Minutes (2nd Edition)

The beginner’s guide to Microsoft Excel and Google Sheets

Author: Ian Lamont

Publisher: i30 Media Corporation

ISBN: 1939924642

Category: Computers

Page: 88

View: 5963

Do you want to learn how to use Microsoft Excel, for a career boost or to better handle numbers, lists, and other data? The revised and expanded second edition of Excel Basics In 30 Minutes will quickly get you up to speed with basic spreadsheet concepts, tips, and tricks! Excel Basics In 30 Minutes, 2nd Edition is written in plain English, with lots of step-by-step instructions, screenshots, and examples that demonstrate exactly what to do. Instructions apply to recent versions of Excel, including Excel 2013, Excel for Office 365, and Excel Online. For users who don't own Excel, the guide explains how to use a free online spreadsheets program called Google Sheets.

Six Figure Crowdfunding

The No Bullsh*t Guide to Running a Life-Changing Campaign

Author: Derek Miller,Noelle Pugh

Publisher: BOOM! Studios

ISBN: 9781684152117

Category: Business & Economics

Page: 256

View: 5357

Want to know how to crowdfund projects that make hundreds of thousands of dollars? This is how. HOW THE HELL DO YOU CROWDFUND $100,000? HERE’S THE ULTIMATE HANDBOOK. In this bold, irreverent, hilarious how-to guide, bestselling Kickstarter campaign manager Derek Miller takes his millions of dollars of supercrowdfunding experience and delivers everything you need to know about being a modern entrepreneur in today’s global marketplace. In other words, this ain’t your dad’s business book. Embrace community and learn how to maximize your MESSAGE, MECHANICS, and MARKETING so you can successfully: - Get people to give a damn about you and your crazy idea so you can stand out from the noise. - Avoid the mistakes the rest of us made. - Discover your creative freedom and make that sweet, sweet cash. Accompanied by laugh-out-loud illustrations by cartoonist Joy Ho, enjoy an exhaustive look into what it takes to manage and execute a successful six-figure crowdfunding campaign with over $20 million worth of collective advice and pro-tips from the world class asskickers who brought you: Dude Bro Party Massacre 3 ($241,071) Augie and the Green Knight ($384,410) OrganATTACK! ($526,274) The Cyanide & Happiness Show ($770,309) Superbook ($2,952,508) Joking Hazard ($3,246,588) G-RO ($3,307,773) Pillars of Eternity ($3,986,929)

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

Author: Alex Daly

Publisher: PublicAffairs

ISBN: 1610397614

Category: Business & Economics

Page: 256

View: 5176

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Equity Crowdfunding

The Complete Guide for Startups and Growing Companies

Author: Nathan Rose

Publisher: N.A

ISBN: 9780473377984

Category:

Page: N.A

View: 9784

Raise Money Without a Bank Or a VC, Through The Crowd! For many startups and growing companies, gaining marketing exposure and raising external funding from investors are #1 and #2 on their priority list. But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing. The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer. Equity Crowdfunding - A Hybrid of Venture Capital and Kickstarter. Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful - and gain all the promotional benefits that come with this. And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding. This Book Will Show You How! Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest. In this step-by-step guide, you will learn: The forces which have brought equity crowdfunding to where it is today How to tell whether equity crowdfunding will be a good fit for your company The biggest mistakes that can kill an offer before it has even begun How to build critical momentum - one company raised 1 million in 96 seconds! How to construct a marketing plan to get people literally counting down to your launch How to salvage an offer which is "stuck," and re-ignite the momentum What past campaigns wished they had known before they had started The incredible impact equity crowdfunding can have on your business and profile The World's First Comprehensive Resource Featuring the very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution. This book is truly global in scope, featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand. This is THE complete guide, with no prior knowledge assumed, and will teach you equity crowdfunding from the ground up. "

Twitter In 30 Minutes (3rd Edition)

How to connect with interesting people, write great tweets, and find information that's relevant to you

Author: Ian Lamont

Publisher: i30 Media Corporation

ISBN: 1939924480

Category: Computers

Page: N.A

View: 8354

Are you interested in using Twitter, but don't know where to start? Are you mystified by hashtags, retweets, and other strange conventions? The revised and expanded third edition of Twitter In 30 Minutes is here to help! This unofficial Twitter tutorial will walk you through the basics, using plain English, step-by-step instructions, and lots of examples from real Twitter users. In no time, you'll learn how to: * Create a new Twitter account online or on your phone * Customize your Twitter profile with photos and a bio that's right for you * Navigate Twitter icons, the Twitter app, and Twitter.com * Follow other Twitter accounts … and block those you don't like * Identify local people and organizations using Twitter * Find people who share the same interests and hobbies * Compose your first Tweets * Share photos * Use hashtags, retweets, and other Twitter conventions There's more. Twitter In 30 Minutes shows you how all kinds of people use Twitter to promote their businesses, connect with their followers, explore their interests, and have fun! It's peppered with real-world examples, from everyday people to celebrities. Authored by award-winning technology journalist Ian Lamont, the revised third edition of Twitter In 30 Minutes covers Twitter's new interface for the Web and mobile devices such as the iPhone and Android phones. There are new screenshots, along with instructions for registration on iOS and Android devices. Twitter In 30 Minutes is a perfect introduction to people who are new to Twitter, as well as those who already have accounts and want to learn how to get the most out of Twitter. Buy the book today! Here's what real readers are saying about TWITTER IN 30 MINUTES: "I quickly set up a Twitter account and started using it within a half hour. I would recommend this book for anyone who doesn't have a Twitter account, for those who do have one but aren't actively using it, and for those who aren't quite sure how to get the most out of their account." "Though I have been using Twitter for some time now, I still learned a thing or two from reading this." "Clarified any issues I had or concerns and listed some excellent precautions." "Perfect introduction to Twitter. Quick and easy read with lots of photos. I finally understand the #!" "I've been tweeting for over a year but learned a lot if helpful details I hadn't been aware of until now. Lots of easy to understand info, and good instructions with screenshots that make it easy to understand. Thanks for the help and making Twitter even more fun." "Just the quick, light intro I wanted. No annoying bits of philosophy. Some careful warnings about privacy and courtesy are included. You really can skim it in 30 minutes." "Easy to read and actually fun to fire up my twitter account and play along with each chapter. Everyone has 30 spare minutes spread out over a week (if not a day) to read this guide."

Dropbox In 30 Minutes, Second Edition

The Beginner’s Guide To Dropbox Backup, Syncing, And Sharing

Author: Ian Lamont

Publisher: i30 Media Corporation

ISBN: 1939924634

Category: Computers

Page: 85

View: 4998

Updated in 2017 to cover the new Dropbox interface and features! What is Dropbox, and how can you get the most out of Dropbox on your computer, phone, or tablet? In Dropbox In 30 Minutes (2nd Edition), award-winning technology journalist Ian Lamont uses step-by-step instructions, screenshots, and a touch of humor to explain everything from basic Dropbox installation steps to best practices for Dropbox sharing. In a single sitting, this quick and easy guide will help you get the most out of Dropbox on your computer, phone, or tablet. The second edition of this popular Dropbox book includes updated chapters as well as additional sections describing new Dropbox features of the Dropbox application for Windows and Mac PCs and laptops, the Dropbox app for iOS devices (including the Dropbox app for iPhones and iPads), and the Dropbox app for Android phones and tablets. The Dropbox manual also covers many useful features of Dropbox.com for backing up, sharing, and recovering files. In addition, the book's popular Dropbox FAQ has been expanded. What's inside * Dropbox system requirements * How Dropbox works in the cloud * Installing Dropbox on Windows PCs (Dropbox on Windows 7 and earlier, Dropbox on Windows 10 and Windows 8) * Installing Dropbox on Macs (macOS), iOS and Android * Saving files to Dropbox * Working with Dropbox folders and files * Dropbox preferences and Selective Sync * Opening a file or folder from a second computer * Dropbox mobile app: Downloading/uploading files * Dropbox Camera Upload for backing up and transferring photos from your mobile phone * Dropbox sharing via links * Dropbox collaboration Dropbox In 30 Minutes also includes an unofficial FAQ that answers the following questions: * How can I get free space on Dropbox? * How secure is Dropbox? * How do I delete Dropbox? * Why is Dropbox taking so long to sync? * Are Dropbox Business and Dropbox Pro accounts worth the extra cost? * How can I recover deleted Dropbox files? * What is Dropbox Paper and is it a substitute for Microsoft Word or Google Docs? * What are Dropbox comments? * What happens when the same file is opened simultaneously on more than one computer? * What are third-party Dropbox apps? What readers are saying about this Dropbox book Thousands of satisfied readers have purchased this Dropbox book or downloaded the Dropbox ebook edition. While Dropbox In 30 Minutes is intended for beginners, even experienced users will discover a few new Dropbox tricks. Here's what real readers are saying: "This was truly a 30-minute Dropbox tutorial. I have mastered the basics without bugging my 20-year-old son! Yahoo!" "I have read Ian's books on Dropbox and Google Drive/Docs. He's an excellent writer, and the books are highly worthwhile, especially for people new to these applications." "A short but thorough introduction to Dropbox. In my opinion, this is highly recommendable book for those who are approaching Dropbox or who need it for work and cooperative projects." "I didn't know how to use Dropbox when I bought this book, and after reading it, I was able to set up my account and to use it with my students. It is short and to the point. I am a beginner and much of these online storage options are new to me, but I was able to read the book and to then use the app." Buy your copy today! Note: Dropbox In 30 Minutes is not affiliated with "For Dummies" books, Dropbox, or other services referenced in the guide. In 30 Minutes® is a registered trademark of publisher i30 Media Corp. All rights reserved.

LinkedIn In 30 Minutes (2nd Edition)

How to create a rock-solid LinkedIn profile and build connections that matter

Author: Angela Rose

Publisher: i30 Media Corporation

ISBN: 1939924510

Category: Business & Economics

Page: 102

View: 7521

Updated in 2017 for the new LinkedIn interface! If you're serious about taking your career to the next level, you need to be on LinkedIn. In LinkedIn In 30 Minutes (2nd Edition), author Angela Rose will show you how to make a rock-solid LinkedIn profile and expand your network. Whether you want to find a new job on LinkedIn or advance your career, this guide can be the blueprint for a supercharged LinkedIn strategy. This LinkedIn book includes sections on: * LinkedIn registration and basic profile setup * Nine critical LinkedIn profile elements * Six additional LinkedIn profile elements you should include * Why keywords are so important for your LinkedIn profile * How to improve a basic profile * Real-world examples of successful LinkedIn profiles * How to address unemployment on LinkedIn * How to connect with other people on LinkedIn * Crafting personalized LinkedIn invitations * Connecting with strangers on LinkedIn * Other ways to get noticed on LinkedIn * Best practices for using LinkedIn’s search engine * Participation strategies for LinkedIn Groups * Five ways to find a job on LinkedIn * InMail and other paid LinkedIn services * How to turn off LinkedIn notifications The revised edition of LinkedIn In 30 Minutes is for people who are new to LinkedIn, as well as those who have created basic profiles and now want to take their LinkedIn efforts to the next level. While LinkedIn In 30 Minutes is not a comprehensive guide, it provides a solid foundation of LinkedIn registration basics, critical profile elements, and networking best practices that can help you land a new job or advance your career. The LinkedIn tutorial is easy to approach -- it's filled with step-by-step instructions written in plain English and a touch of humor. There are lots of screenshots and LinkedIn best practices that you can use to turn an uninspiring profile into a winner! This book is a Foreword INDIES Finalist. Foreword Reviews highlights some of the best titles produced from the independent publishing community. About the series: Since 2012, In 30 Minutes® guides have helped people all over the world understand complex topics, including technology, medicine, and personal finance. For more information, visit in30minutes.com.

Kickstarter Launch Formula

The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators

Author: Salvador Briggman

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542448369

Category:

Page: 140

View: 6189

If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. You see, we're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you're a creative type, this is the BEST time to be alive. But, it doesn't stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don't have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business. It's no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I'm one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression). Flash forward several years, and I'm now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth. That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I've come to master the platform and discover the ins and outs of how crowdfunding really works. I've published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal. In this guide, I'm going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you'll be raising money for your startup or creative project. I'll make it super easy to copy and implement these tactics and strategies. I'll also share some Jedi Mind Tricks that most marketers don't know about. Before you know it, you'll be a crowdfunding expert! Now, I bet you're thinking... "boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project." Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I'll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love! Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story. It's time to get serious about making that business you've been dreaming about a reality. It's finally time to get paid for your creative work. Let's get started!

Google Drive and Docs in 30 Minutes (2nd Edition)

The unofficial guide to the new Google Drive, Docs, Sheets & Slides

Author: Ian Lamont

Publisher: i30 Media Corporation

ISBN: 1939924626

Category: Computers

Page: 112

View: 9416

Updated in 2018! The top-selling guide to Google’s free online office suite is now available in a revised and expanded second edition. Thirty minutes is all you'll need to get up to speed with Google Drive, Google Docs, Google Sheets, and Google Slides, the free online productivity suite and alternative to Microsoft Office. Millions of people use the software every day. You can use Drive, Docs, Sheets, and Slides to perform the following tasks: • Write letters and reports • Crunch numbers and create online data entry forms • Give presentations • Collaborate online with classmates and colleagues • Convert Microsoft Office documents to Google formats, and vice versa • Print documents, drawings, and spreadsheets • Export PDFs • Make pie charts, bar charts, and simple tables • Publish documents and spreadsheets online using the new Google Sites After covering registration, file creation and other basics, Google Drive and Docs In 30 Minutes (2nd Edition) zeroes in on the most important time-saving tips and productivity tools. Highlights include: • Converting files between Microsoft Office and Google formats. • Best practices for organizing files in Google Drive. • What to expect with collaboration and sharing. • The pros and cons of Google’s mobile apps for Drive, Docs, Sheets, and Slides. • Accessing older versions of files. • How to publish your documents to the Web for colleagues or members of the public to view. • Functions, sorting and filtering in Google Sheets (with examples). • Using Google Forms to gather data. • Google Slides: Is it a suitable alternative to Microsoft PowerPoint? • Working with offline files. • Downloading third-party apps. The tone of Google Drive and Docs In 30 Minutes is friendly and easy to understand, with lots of step-by-step instructions, screenshots, and examples. The guide can be used by anyone with a PC, Mac, or Chromebook. It also includes instructions for using Drive, Docs, Sheets, and Slides on Android and iOS phones and tablets. Google Drive and Docs In 30 Minutes, 2nd Edition is authored by Ian Lamont, an award-winning technology and business journalist. He has written several books in the "In 30 Minutes" series, including Dropbox In 30 Minutes, Twitter In 30 Minutes, and Excel Basics In 30 Minutes. Here's what readers are saying about Google Drive & Docs In 30 Minutes: “I am so glad this was made! I've been using Google Docs for a while now and have been encouraging my teacher colleagues to do so as well to facilitate collaboration. It has become my go-to text book to help new users understand quickly. If you're new to Google Drive or Google Documents, this will help you. If you're experienced, and want something to help those who come to you with questions, this is a nice tool to help them remember what you show them. I highly recommend it.” “I just got a new position that requires record keeping. Having used Google Docs in the past, I decided to update my knowledge. I googled "Docs for dummies" and this was one of the results. I liked the concept that the title implies - a concise guide that will distill what I need and allow me to complete a task quickly” “A clear and concise explanation of how to navigate your way through google docs.” “Excellent introduction to Google drive. Well researched, easy to read, nicely organized.”

Genealogy Basics in 30 Minutes

The Quick Guide to Creating a Family Tree, Building Connections with Relatives, and Discovering the Stories of Your Ancestors

Author: Shannon Combs-Bennett

Publisher: I30 Media Corporation

ISBN: 9781641880169

Category: Reference

Page: 106

View: 6908

Genealogists are like detectives. Working out puzzles is the name of their game! If you have ever wanted to research and document your family history the right way, then the award-winning Genealogy Basics In 30 Minutes is for you! Authored by professional genealogist Shannon Combs-Bennett, this genealogy book explains the joys, challenges, and triumphs of researching your family's origins. While many people assume genealogy research starts online, Combs-Bennett shows the importance of starting a family tree using documents that can be found in your own home! Genealogy Basics In 30 Minutes is written in a friendly, easy-to-understand style that avoids complex jargon. There are lots of examples, case studies, and advice that can help would-be family historians quickly get up to speed. In addition to listing best practices for conducting genealogical research, Genealogy Basics In 30 Minutes also warns readers about the many pitfalls of family research, from "brick wall" mysteries to time-wasting online searches. Topics include: Evaluating clues, facts, and myths in family stories; The importance of linking generations; Vital records, from birth certificates to death records; Non-vital records, from census forms to wills; Religious records; Five things that can trip up newbies researching family history; Best practices for genealogy road trips; Interviewing relatives, and dealing with skeptics; Pros and cons of online genealogy research; Genealogy communities and continuing education; Genetic genealogy basics; Understanding the Genetic Information Nondiscrimination Act (GINA); Genetic genealogy and adoptees; Non-paternal events and other skeletons in the genetic closet; Visualizing family history with charts; Research logs and genealogy journals; How to create good source citations; Preserving records and research; Genealogy software and GEDCOM files; Planning for disasters. Genealogy Basics In 30 Minutes is not a comprehensive guide. Nevertheless, in a single reading you will be able to understand some important research basics that will serve you well as you embark on a journey to figure out the origins of your family. Creating a strong family tree will not only satisfy your own curiosity, but will also serve as a record to share with relatives and future generations!

Microsoft Word In 30 Minutes

Author: Angela Rose

Publisher: i30 Media Corporation

ISBN: 1939924715

Category: Business & Economics

Page: N.A

View: 3359

In 30 minutes learn this guide will show you how to get the most out of Microsoft Word, the world's most popular tool for writing letters, reports, manuscripts, brochures, and more. You may have a handle on the basics, but Microsoft Word In 30 Minutes will show you how to leverage powerful features and shortcuts that most people seldom use. Topics include:* Interface basics, from ribbons to rulers* How to quickly format documents using styles and themes* Adding photos, charts, and other elements* Working with headers and footers* How to create a table of contents* Collaboration basics, from tracking to sharing* Protecting sensitive documents* Setting up footnotes and endnotes* Importing and exporting files and data* Printing and mailingsFor people who can't afford Office 2016, Microsoft Word In 30 Minutes also includes a section on how to use Google Docs, a fully featured online word processor and app available for free from Google, as well as Word Online, Microsoft's free online word processor with limited capabilities. Microsoft Word In 30 Minutes is authored by Angela Rose, whose previous work includes LinkedIn In 30 Minutes, 2nd Edition.

The Kickstarter Handbook

Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

Author: Don Steinberg

Publisher: Quirk Books

ISBN: 1594746079

Category: Business & Economics

Page: 138

View: 7926

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.

A Crowdfunder’s Strategy Guide

Build a Better Business by Building Community

Author: Jamey Stegmaier

Publisher: Berrett-Koehler Publishers

ISBN: 1626564094

Category: Business & Economics

Page: 216

View: 6469

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

The Crowdfunding Handbook

Raise Money for Your Small Business or Start-Up with Equity Funding Portals

Author: Cliff Ennico

Publisher: AMACOM

ISBN: 0814433618

Category: Business & Economics

Page: 288

View: 2507

Ever wish your company could raise capital the Kickstarter(R) way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups. In April 2012, President Obama signed the Jumpstart Our Business Startups-or JOBS-Act into law. This groundbreaking legislation empowers privately-owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Now that the SEC has handed down the last regulations, the floodgates will open and companies will be free to compete for funding. Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early-and do things right. Need help pricing your securities? Pitching a project to the public? Choosing between funding platforms? Figuring out disclosure documents and reporting requirements? This book delivers targeted answers-whether crowdfunding is your best bet, picking the right legal entity, selecting types of securities to offer, reaching the most promising investors, keeping crowds under control, and more. IPOs are expensive, and venture capital nearly impossible to attract. Crowdfunding is changing the game for private companies . . . and this book will lead the way.

Crowdfunding

A Guide to Raising Capital on the Internet

Author: Steven Dresner

Publisher: John Wiley & Sons

ISBN: 1118746864

Category: Business & Economics

Page: 272

View: 2953

A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues. Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns Examines effective techniques for communicating with the crowd Details equity-based financing and other sources such as debt instruments Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.

Nonprofit Crowdfunding Explained

Online Fundraising Hacks

Author: Salvador Briggman

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537685465

Category:

Page: N.A

View: 726

Right now, we're in the middle of a historic shift in charitable giving behavior. The rules of nonprofit fundraising are being re-written as we speak. With the emergence of social media, smartphones, and the web, opportunities for budding nonprofits are finally opening up. What were once tried and true methods to engage donors are quickly becoming archaic and ineffective. Believe it or not, you are living in the golden age of fundraising. A handful of nonprofits have caught on and are absolutely crushing it online. They've harnessed the power of technology to run massive online giving campaigns and reach thousands of supporters across the web. It's a complete no-brainer, but not everyone realizes that yet. In this step-by-step guide, I'm going to be introducing you to several of these organizations that have caught on to and are riding a soaring trend. I've written about many of these orgs on my popular blog, which has been cited by the New York Times, the Wall Street Journal, and more. I've also spoken with many on my podcast. After talking with these nonprofits, I realized one thing. They're not special. What they're doing isn't all that sophisticated. They're run by ordinary folks, just like you and me. In fact, if you follow the steps that I outline in this book, you'll be able to replicate their results. You'll finally get badly needed funding for your organization. Take a second to imagine just how great it will feel to log on to your computer and find your email inbox overflowing with donation messages. Wouldn't that be awesome? I'm not saying that it's going to be easy. Quite frankly, you're going to be treading into uncharted waters. A lot of the tools, websites, and techniques I'm about to cover might seem unfamiliar and at first, confusing. But, I promise you that I'll hold your hand every step of the way. By the end of this ebook, you'll have a clear step-by-step plan for executing an online crowdfunding campaign and know what to do next. More importantly, you'll be able to stay true your org's mission and serve humanity.

Crowdfunding in Europe

State of the Art in Theory and Practice

Author: Dennis Brüntje,Oliver Gajda

Publisher: Springer

ISBN: 3319180177

Category: Business & Economics

Page: 251

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Crowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future. The European Crowdfunding Network (ECN) and its scientific work group, together with FGF e.V., invited both researchers and practitioners to contribute to this first state-of-the-art edited volume on crowdfunding in Europe. This book contributes to a better comprehension of crowdfunding, encourages further fundamental research and contributes to a systematization of this new field of research. The book also features expert contributions by practitioners to enhance and complement the scientific perspective. This book can be used as a guideline and shall advance classification in an emerging research field.