CRM at the Speed of Light

Capturing and Keeping Customers in Internet Real Time

Author: Paul Greenberg

Publisher: Elsevier

ISBN: 9780072127829

Category: Customer relations

Page: 360

View: 9993

"ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relationships. In addition to describing the evolution of CRM from old-school sales management techniques, it teaches techniques for opening new businesses and managing customer relations on the Web.

Social Media Metrics

How to Measure and Optimize Your Marketing Investment

Author: Jim Sterne

Publisher: John Wiley & Sons

ISBN: 9780470622582

Category: Business & Economics

Page: 256

View: 4797

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Business Information Systems Workshops

BIS 2016 International Workshops, Leipzig, Germany, July 6-8, 2016, Revised Papers

Author: Witold Abramowicz,Rainer Alt,Franczyk Bogdan

Publisher: Springer

ISBN: 331952464X

Category: Computers

Page: 422

View: 7311

This book constitutes revised papers from the six workshops held at the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The workshops included in this volume are: * The 8th Workshop on Applications of Knowledge-Based Technologies in Business - AKTB2016 accepted 7 papers from 14 submissions and features 1 invited talk. * The 7th Workshop on Business and IT Alignment - BITA 2016 selected 6 papers from 12 submissions. * The Workshop on Big Data and Business Analytics Ecosystems - DeBASE 2016 has 4 papers in this volume. * The First International Workshop on Intelligent Data Analysis in Integrated Social CRM - iCRM 2016 features 5 contributions. * The Second International Workshop on Digital Enterprise Engineering and Architecture - IDEA 2016 contributes 4 papers to this volume. * The First International Workshop on Integrative Analysis and Computation of Life Data for Smart Ecosystems - INCLuDE 2016 publishes 4 research papers. In addition, BIS hosted a Doctoral Consortium which was organized in a workshop formula. The best papers from this event are included in the book. In total, the workshops had 84 submissions of which 38 were accepted for publication.

The New Polymath

Profiles in Compound-Technology Innovations

Author: Vinnie Mirchandani

Publisher: John Wiley & Sons

ISBN: 9780470768457

Category: Business & Economics

Page: 400

View: 1014

Prepare for a world of compound innovation which blends 3, 5, 10 strands of infotech, greentech, biotech and healthtech to solve the "Grand Challenges" our world faces-and the more routine ones Polymath is the Greek word for a Renaissance person like Leonardo Da Vinci or Ben Franklin who excels in many disciplines. The New Polymath is an enterprise which has learned to amalgamate 3, 5, 10 strands of technology-infotech, cleantech, healthtech, nanotech, biotech-to create compound new products and to innovate internal processes. Anchors around case studies on innovations and creative processes at 8 New Polymath enterprises - BP, Cognizant, GE, Kleiner Perkins, National Hurricane Center, Plantronics, salesforce.com, WRHambrecht+Co Details eleven building blocks these Polymaths are utilizing - from cloud computing to sustainability to social networks Calatogs over 100 mini case studies of other innovators who are defining state-of-the-art in those eleven building block areas The New Polymath brims with innovation examples from a variety of industries, countries and business processes.

Active Knowledge Modeling of Enterprises

Author: Frank Lillehagen,John Krogstie

Publisher: Springer Science & Business Media

ISBN: 3540794166

Category: Computers

Page: 436

View: 9556

Enterprise Modeling has been defined as the art of externalizing enterprise knowledge, i.e., representing the core knowledge of the enterprise. Although useful in product design and systems development, for modeling and model-based approaches to have a more profound effect, a shift in modeling approaches and methodologies is necessary. Modeling should become as natural as drawing, sketching and scribbling, and should provide powerful services for capturing work-centric, work-supporting and generative knowledge, for preserving context and ensuring reuse. A solution is the application of Active Knowledge Modeling (AKM). The AKM technology is about discovering, externalizing, expressing, representing, sharing, exploring, configuring, activating, growing and managing enterprise knowledge. An AKM solution is about exploiting the Web as a knowledge engineering medium, and developing knowledge-model-based families of platforms, model-configured workplaces and services. This book was written by the inventors of AKM arising out of their cooperation with both scientists and industrial practitioners over a long period of time, and the authors give examples, directions, methods and services to enable new ways of working, exploiting the AKM approach to enable effective c-business, enterprise design and development, and lifecycle management. Industry managers and design engineers will become aware of the manifold possibilities of, and added values in, IT-supported distributed design processes, and researchers for collaborative design environments will find lots of stimulation and many examples for future developments.

Strengthening Communities with Neighborhood Data

Author: G. Thomas Kingsley,Claudia J. Coulton,Kathryn L. S. Pettit

Publisher: Urban Institute Press

ISBN: 9781442277045

Category: Political Science

Page: 460

View: 3250

Efforts to address the problems of distressed urban neighborhoods stretch back to the 1800s, but until relatively recently, data played little role in forming policy. It wasn't until the early 1990s that all of the factors necessary for rigorous, multifaceted analysis of neighborhood conditions--automated government records, geospatial information systems, and local organizations that could leverage both--converged. Strengthening Communities documents that convergence and details its progress, plotting the ways data are improving local governance in America.

Encyclopedia of Cloud Computing

Author: San Murugesan,Irena Bojanova

Publisher: John Wiley & Sons

ISBN: 1118821963

Category: Technology & Engineering

Page: 744

View: 5801

The Encyclopedia of Cloud Computing provides IT professionals, educators, researchers and students with a compendium of cloud computing knowledge. Authored by a spectrum of subject matter experts in industry and academia, this unique publication, in a single volume, covers a wide range of cloud computing topics, including technological trends and developments, research opportunities, best practices, standards, and cloud adoption. Providing multiple perspectives, it also addresses questions that stakeholders might have in the context of development, operation, management, and use of clouds. Furthermore, it examines cloud computing's impact now and in the future. The encyclopedia presents 56 chapters logically organized into 10 sections. Each chapter covers a major topic/area with cross-references to other chapters and contains tables, illustrations, side-bars as appropriate. Furthermore, each chapter presents its summary at the beginning and backend material, references and additional resources for further information.

The FINTECH Book

The Financial Technology Handbook for Investors, Entrepreneurs and Visionaries

Author: Susanne Chishti,Janos Barberis

Publisher: John Wiley & Sons

ISBN: 111921887X

Category: Business & Economics

Page: 312

View: 2391

"The reader will learn about key developments in the industry and obtain insights of cutting-edge practitioners whether entrepreneurs, investors, or advisors in the retail/commercial banking/investment banking and asset management space"--

Information Systems Development

Reflections, Challenges and New Directions

Author: Rob Pooley,Jennifer Coady,Christoph Schneider,Henry Linger,Chris Barry,Michael Lang

Publisher: Springer Science & Business Media

ISBN: 1461449510

Category: Computers

Page: 727

View: 5607

Information Systems Development: Reflections, Challenges and New Directions, is the collected proceedings of the 20th International Conference on Information Systems Development held in Edinburgh, Scotland, August 24 - 26, 2011. It follows in the tradition of previous conferences in the series in exploring the connections between industry, research and education. These proceedings represent ongoing reflections within the academic community on established information systems topics and emerging concepts, approaches and ideas. It is hoped that the papers herein contribute towards disseminating research and improving practice

CRM For Dummies

Author: Lars Helgeson

Publisher: John Wiley & Sons

ISBN: 1119368987

Category: Business & Economics

Page: 360

View: 5585

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business—but it's about much more than software; effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. Building relationships with current and future customers is the critical point of business. This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Define your market segments, buyer personas, and voice Build an effective internal structure, and choose the right CRM solution Optimize leads and conduct effective email marketing Streamline processes, automate where possible, and employ analytics Your customers are the lifeblood of your company; you need to reach them, engage them, and retain them—without wasting precious time or money. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.

Fundamentals of Business Process Management

Author: Marlon Dumas,Marcello La Rosa,Jan Mendling,Hajo A. Reijers

Publisher: Springer

ISBN: 3662565099

Category: Computers

Page: 527

View: 7389

This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide. In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives. The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.

CRM at the Speed of Light, Fourth Edition

Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

Author: Paul Greenberg

Publisher: McGraw Hill Professional

ISBN: 9780071590464

Category: Business & Economics

Page: 698

View: 718

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

Information Systems Reengineering for Modern Business Systems: ERP, Supply Chain and E-Commerce Management Solutions

ERP, Supply Chain and E-Commerce Management Solutions

Author: Valverde, Raul

Publisher: IGI Global

ISBN: 1466601566

Category: Business & Economics

Page: 299

View: 7402

Businesses must constantly adapt to a dynamically changing environment that requires choosing an adaptive and dynamic information architecture that has the flexibility to support both changes in the business environment and changes in technology. In general, information systems reengineering has the objective of extracting the contents, data structures, and flow of data and process contained within existing legacy systems in order to reconstitute them into a new form for subsequent implementation. Information Systems Reengineering for Modern Business Systems: ERP, Supply Chain and E-Commerce Management Solutions covers different techniques that could be used in industry in order to reengineer business processes and legacy systems into more flexible systems capable of supporting modern trends such as Enterprise Resource Planning (ERP), supply chain management systems and e-commerce. This reference book also covers other issues related to the reengineering of legacy systems, which include risk management and obsolescence management of requirements.

The Ten Principles Behind Great Customer Experiences

Author: Matt Watkinson

Publisher: Pearson UK

ISBN: 0273775987

Category: Business & Economics

Page: 240

View: 2408

Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Collaborative Product and Service Life Cycle Management for a Sustainable World

Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)

Author: Richard Curran,Shuo-Yan Chou,Amy J. C. Trappey

Publisher: Springer Science & Business Media

ISBN: 1848009720

Category: Technology & Engineering

Page: 621

View: 4210

“Collaborative Product and Service Life Cycle Management for a Sustainable World” gathers together papers from the 15th ISPE International Conference on Concurrent Engineering (CE2008), to stimulate the new thinking that is so crucial to our sustained productivity enhancement and quality of life. It is already evident in this new century that the desire for sustainable development is increasingly driving the market to reach for new and innovative solutions that more effectively utilize the resources we have inherited from previous generations; with the obvious responsibility to future generations. Human productivity and progress can be positively engineered and managed in harmony with the provision and needs of our natural environment. One century on from the industrial revolution, this is now the time of the sustainable revolution; requiring holistic technological, process and people integrated solutions to sustained socio-economic enhancement.

E-Marketing

Theory and Application

Author: Stephen Dann,Susan Dann

Publisher: Macmillan International Higher Education

ISBN: 0230364713

Category: Business & Economics

Page: 420

View: 5189

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Exploring the Grand Challenges for Next Generation E-Business

8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009, Revised Selected Papers

Author: Raj Sharman,H. Raghav Rao,T. S. Raghu

Publisher: Springer Science & Business Media

ISBN: 3642174485

Category: Business & Economics

Page: 312

View: 1505

This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and potential of e-business at a time when new technologies like cloud computing, collective intelligence, and multi-sided platforms are burgeoning. Among the topics covered are Web-based information systems, RFID and supply chain management, process modeling and standardization, security and privacy issues, social networking and mobility, e-services and market mechanisms, IT portfolio management, and other special topics in e-business such as electronic invoicing.

The Future Internet

Future Internet Assembly 2012: From Promises to Reality

Author: Federico Alvarez,Frances Cleary,Petros Daras,John Domingue,Alex Galis,Ana Garcia,Anastasius Gavras,Stamatis Karnourskos,Srdjan Krco,Man-Sze Li,Volkmar Lotz,Henning Müller,Elio Salvadori,Anne-Marie Sassen,Hans Schaffers,Burkhard Stiller,Georgios Tselentis,Petra Turkama,Theodore Zahariadis

Publisher: Springer

ISBN: 3642302416

Category: Computers

Page: 252

View: 4667

Irrespective of whether we use economic or societal metrics, the Internet is one of the most important technical infrastructures in existence today. It will serve as a catalyst for much of our innovation and prosperity in the future. A competitive Europe will require Internet connectivity and services beyond the capabilities offered by current technologies. Future Internet research is therefore a must. The Future Internet Assembly (FIA) is a successful and unique bi-annual conference that brings together participants of over 150 projects from several distinct but interrelated areas in the EU Framework Programme 7. The 20 full papers included in this volume were selected from 40 submissions, and are preceded by a vision paper describing the FIA Roadmap. The papers have been organized into topical sections on the foundations of Future Internet, the applications of Future Internet, Smart Cities, and Future Internet infrastructures.

Secrets of Social Media Marketing

How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Author: Paul Gillin

Publisher: Linden Publishing

ISBN: 1610350995

Category: Business & Economics

Page: 256

View: 6592

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services

IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers

Author: Christos Emmanouilidis,Marco Taisch,Dimitris Kiritsis

Publisher: Springer

ISBN: 3642403522

Category: Computers

Page: 748

View: 6555

The two volumes IFIP AICT 397 and 398 constitute the thoroughly refereed post-conference proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2012, held in Rhodes, Greece, in September 2012. The 182 revised full papers were carefully reviewed and selected for inclusion in the two volumes. They are organized in 6 parts: sustainability; design, manufacturing and production management; human factors, learning and innovation; ICT and emerging technologies in production management; product and asset lifecycle management; and services, supply chains and operations.