Clout

The Art and Science of Influential Web Content

Author: Colleen Jones

Publisher: New Riders Pub

ISBN: 9780321733016

Category: Computers

Page: 223

View: 6137

Discover how to create content for your website that persuades your visitors to take action. • •Demystifies persuasion into a practical blend of research and strategy to apply across websites and social media. •Shows how to achieve content clout that grows stronger and adapts over time. •Helps strategists and interactive professionals apply clout quickly by offering a model, and offering patterns for influence. This book drills down into how to make content persuasive. Its solid approach is grounded in content strategy, rhetoric, and psychology. It illustrates important contexts in addition to making the sale or getting the conversion, proposing a content influence strategy for the overall interactive experience and at key decision points. Most attempts at addressing content persuasion cover only landing pages, trigger words and quick-win manipulative tactics. Clout will take a unique contrary view, advocating for a holistic long-term approach grounded in rhetoric and psychology.

Content Strategy for the Web

Author: Kristina Halvorson,Melissa Rach

Publisher: New Riders

ISBN: 0132883244

Category: Computers

Page: 216

View: 7455

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

The Content Strategy Toolkit

Methods, Guidelines, and Templates for Getting Content Right

Author: Meghan Casey

Publisher: New Riders

ISBN: 0134105125

Category: Computers

Page: 288

View: 7262

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.

The Content Advantage (Clout 2. 0)

The Science of Succeeding at Digital Business Through Effective Content

Author: Colleen Jones

Publisher: New Riders

ISBN: 9780135159323

Category: Business & Economics

Page: 256

View: 4857

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts

Letting Go of the Words

Writing Web Content that Works

Author: Janice Redish

Publisher: Elsevier

ISBN: 0123859301

Category: Computers

Page: 368

View: 1759

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

The World Turned Upside Down

The Global Battle over God, Truth, and Power

Author: Melanie Phillips

Publisher: Encounter Books

ISBN: 159403575X

Category: Religion

Page: 512

View: 6175

In what we tell ourselves is an age of reason, we are behaving increasingly irrationally. An astonishing number of people subscribe to celebrity endorsed cults, Mayan armageddon prophecies, scientism, and other varieties of new age, anti-enlightenment philosophies. Millions more advance popular conspiracy theories: AIDS was created in a CIA laboratory, Princess Diana was assassinated, and the 9/11 attacks were an inside job. In The World Turned Upside Down, Melanie Phillips explains that the basic cause of this explosion of irrationality is the slow but steady marginalization of religion. We tell ourselves that faith and reason are incompatible, but the opposite is the case. It was Christianity and the Hebrew Bible, Phillips asserts, that gave us our concepts of reason, progress, and an orderly world on which science and modernity are based. Without its religious traditions, the West has drifted into mass derangement where truth and lies, right and wrong, victim and aggressor are all turned upside down. Scientists skeptical of global warming are hounded from their posts, Israel is demonized, and the US is vilified over the war on terror—all on the basis of blatant falsehoods and obscene propaganda. Worst of all, asserts Phillips, this abandonment of rationality leaves the West vulnerable to its legitimate threats. Faced with the very real challenges of spiraling demographics and violent, confrontational Islamism, the West is no longer willing or able to defend the modernity and rationalism that it once brought into being.

Seeds of Change

Six Plants that Transformed Mankind

Author: Henry Hobhouse

Publisher: Counterpoint Press

ISBN: 9781593760496

Category: History

Page: 381

View: 9823

An account of the historical influences of six commercial plants, including sugar, tea, cotton, potatoes, quinine, and coca, evaluates their role in the Atlantic slave trade, opening up of China, and establishment of multiple colonial empires. Reprint.

The Smashing Book #2

Author: N.A

Publisher: Smashing Magazine

ISBN: 3943075222

Category:

Page: N.A

View: 1166

The Smashing Book 2 shares valuable practical insight into design, usability and coding. It provides professional advice for designing mobile applications and building successful e commerce websites, and it explains common coding mistakes and how to avoid them. You will explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences. TABLE OF CONTENTS - The Principles of Good Graphic Design - Visible vs. Invisible Design - Designing Mobile User Experiences - Sketching, Wireframing and Prototyping - Red Flags (Warning Signs) in Web Development - The Future of Web Typography - Applying Game Design Principles to User Experience Design - When They Click: Psychology of Web Design and User Behavior - Design Patterns in ECommerce Websites (Study) - How to Make a Book (Like This One) This Book was written by Matt Ward, Alexander Charchar, Francisco Inchauste, Mike Rundle, Janko Jovanovic, Christian Heilmann, Vivien Anayian, Christoph Kolb, Susan Weinschenk, Steven Bradley, The Smashing Editorial Team.

Crude

The Story of Oil

Author: Sonia Shah

Publisher: Seven Stories Press

ISBN: 9781583226254

Category: History

Page: 232

View: 8075

"Crude" is the unexpurgated story of oil, from the circumstances of its birth to the spectacle of its rise as the indispensable ingredient of modern life.

The End of White Christian America

Author: Robert P. Jones

Publisher: Simon and Schuster

ISBN: 1501122290

Category: History

Page: 320

View: 4272

"The founder and CEO of Public Religion Research Institute (PRRI) and columnist forThe Atlantic describes how white Protestant Christians have declined in influence and power since the 1990s and explores the effect this has had on America,"--NoveList.

Everyone's a Critic

Winning Customers in a Review-Driven World

Author: Bill Tancer

Publisher: Portfolio (Hardcover)

ISBN: 9781591846383

Category: Business & Economics

Page: 246

View: 5245

Citing the increasing influence of online reviews on customer choices, a guide to harnessing the power of consumer reviews outlines the effective examples of such tech-savvy businesses as Yelp and TripAdvisor. By the best-selling author of Click. 25,000 first printing.

Building Findable Websites

Web Standards, SEO, and Beyond

Author: Aarron Walter

Publisher: Peachpit Press

ISBN: 9780321561794

Category: Computers

Page: 264

View: 6555

This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals: Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites. Although this book illuminates a broad range of findability strategies, one common theme pervades: Web standards + compelling content = improved findability = more successful sites You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Sapiens

A Brief History of Humankind

Author: Yuval Noah Harari

Publisher: Signal

ISBN: 9780771038518

Category:

Page: 464

View: 8003

Destined to become a modern classic in the vein of Guns, Germs, and Steel, Sapiens is a lively, groundbreaking history of humankind told from a unique perspective. 100,000 years ago, at least six species of human inhabited the earth. Today there is just one. Us. Homo Sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr. Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical -- and sometimes devastating -- breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. Drawing on insights from biology, anthropology, palaeontology, and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power...and our future.

The Long Tail

Why the Future of Business Is Selling Less of More

Author: Chris Anderson

Publisher: Hyperion

ISBN: 1401309666

Category: Business & Economics

Page: 267

View: 7699

Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture. Original.

Clout

Discover and Unleash Your God-Given Influence

Author: Jenni Catron

Publisher: Thomas Nelson

ISBN: 1400205697

Category: Religion

Page: 224

View: 380

You have clout. Have you discovered it yet? It is easy to believe that power, influence, and leadership are gifts given to a special few. But the Bible says otherwise. We all long for significance, even as we fear we will never be good enough. We listen for God, but hear only voices of doubt and practicality. Listen again. There is a call that only you can answer. Clout is power and influence. It is an undeniable trait that opens doors and moves mountains. You have it, and you can use it to change the world around you. With Scripture and stories from her own life, Jenni Catron maps out the pitfalls and clear paths on the way toward discovering and unleashing your very own clout. This is not a quest of power for power’s sake. Influence is not a guarantee of fame or fortune. It is an opportunity to use your gifts to do the extraordinary. This is a journey toward dismantling what stands in the way of your influence and leadership, discovering your God-given clout, and using it to answer God’s calling on your life. Learn about Jesus and others who sought to lead like him. Stop dreaming and start planning. Define your direction, set your goals, and confront the challenges that stand between you and the person God made you to be. Step into your sphere of influence with the humble confidence of Christ. Don’t hide. We need you. Discover your clout here.

The Business

A Novel

Author: Iain Banks

Publisher: Simon and Schuster

ISBN: 0743200152

Category: Fiction

Page: 400

View: 6142

A fiercely satirical novel by one of the Britain's greatest living writers chronicles the behind-the-scenes machinations of a secretive organization with plans to dominate the world. By the author of A Song of Stone and The Wasp Factory. Reprint. 12,500 first printing.

The Wedge of Truth

Splitting the Foundations of Naturalism

Author: Phillip E. Johnson

Publisher: InterVarsity Press

ISBN: 9780830823956

Category: Religion

Page: 192

View: 6215

Phillip E. Johnson highlights the deficiencies in science and the philosophy (naturalism) that undergirds and outlines a cognitive revolution.

Tamara de Lempicka

Author: Laura Claridge

Publisher: Bloomsbury Publishing

ISBN: 9781408807095

Category: Painters

Page: 436

View: 1841

Born in 1899 to Russian Aristocrats, Tamara de Lempicka escaped the Bolsheviks by exchanging her body for freedom, dramatically beginning a sexual career that included most of the influential men and women she painted. Her paintings, like the artist herself, glow with beauty and sexuality. Contemporary critics, however, dismissed her gorgeously stylised portraits and condemned her scandalous lifestyle. A resurgence of interest in her work occurred in the 1980s, spurred by such celebrity collectors such as Jack Nicholson, Barbra Streisand and Madonna.

Buried by the Times

The Holocaust and America's Most Important Newspaper

Author: Laurel Leff

Publisher: Cambridge University Press

ISBN: 9780521812870

Category: Business & Economics

Page: 426

View: 6008

Looks at decisions made at The New York Times that resulted in the minimizing, misunderstanding, and dilution of the Holocaust in a behind-the-scenes study of how America's premier newspaper failed in its coverage of the fate of European Jews.

Enterprise Content Strategy

Author: Kevin Nichols

Publisher: XML Press

ISBN: 1492002127

Category: Computers

Page: 160

View: 5650

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.