Public Relations Theory II

Author: Carl H. Botan,Vincent Hazleton

Publisher: Routledge

ISBN: 1135216878

Category: Business & Economics

Page: 552

View: 840

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Biography of an Idea

The Founding Principles of Public Relations

Author: Edward L. Bernays

Publisher: Open Road Media

ISBN: 1497698677

Category: Business & Economics

Page: 857

View: 7242

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Communicative Figurations

Transforming Communications in Times of Deep Mediatization

Author: Andreas Hepp,Andreas Breiter,Uwe Hasebrink

Publisher: Springer

ISBN: 3319655841

Category: Social Science

Page: 444

View: 8733

This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spread of various technical communication media such as mobile phones and internet platforms, we are confronted with a media manifold of deep mediatization. But how can we investigate its transformative capability? This book answers this question by taking a non-media-centric perspective, researching the various figurations of collectivities and organizations humans are involved in. The first part of the book outlines a fundamental understanding of the changing media environment of deep mediatization and its transformative capacity. The second part focuses on collectivities and movements: communities in the city, critical social movements, maker, online gaming groups and networked groups of young people. The third part moves institutions and organizations into the foreground, discussing the transformation of journalism, religion, politics, and education, whilst the fourth and final part is dedicated to methodologies and perspectives.

Synthesizing Research

A Guide for Literature Reviews

Author: Harris M. Cooper

Publisher: SAGE

ISBN: 9780761913481

Category: Education

Page: 201

View: 4366

Lauded by thousands of readers for providing researchers with the first practical approach for doing systematic literature reviews, this popular book has been thoroughly updated and revised to include the latest information on the use of electronic technology and the Internet to conduct literature searches. This new edition of Synthesizing Research includes expanded discussion of retrieving and coding information from research documents to the production of coding sheets, as well as updated coverage of report writing that includes APA's new guidelines and recent practices adopted by research syntheses.

Measuring the Networked Nonprofit

Using Data to Change the World

Author: Beth Kanter,Katie Delahaye Paine

Publisher: John Wiley & Sons

ISBN: 1118238818

Category: Business & Economics

Page: 336

View: 6468

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

The Structural Transformation of the Public Sphere

An Inquiry Into a Category of Bourgeois Society

Author: J?rgen Habermas

Publisher: John Wiley & Sons

ISBN: 0745692338

Category: Philosophy

Page: 328

View: 1003

This major work retraces the emergence and development of the Bourgeois public sphere - that is, a sphere which was distinct from the state and in which citizens could discuss issues of general interest. In analysing the historical transformations of this sphere, Habermas recovers a concept which is of crucial significance for current debates in social and political theory. Habermas focuses on the liberal notion of the bourgeois public sphere as it emerged in Europe in the early modern period. He examines both the writings of political theorists, including Marx, Mill and de Tocqueville, and the specific institutions and social forms in which the public sphere was realized. This brilliant and influential work has been widely recognized for many years as a classic of contemporary social and political thought, of interest to students and scholars throughout the social sciences and humanities.

Digitizing the News

Innovation in Online Newspapers

Author: Pablo J. Boczkowski

Publisher: MIT Press

ISBN: 9780262524391

Category: Technology & Engineering

Page: 243

View: 9859

A study of the development of nonprint publishing by American daily newspapers: how new media emerge by combining existing media structures and practices with new technical capabilities.

The Data Journalism Handbook

How Journalists Can Use Data to Improve the News

Author: Jonathan Gray,Lucy Chambers,Liliana Bounegru

Publisher: "O'Reilly Media, Inc."

ISBN: 1449330029

Category: Language Arts & Disciplines

Page: 242

View: 9630

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field. This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both. Examine the use of data journalism at the BBC, the Chicago Tribune, the Guardian, and other news organizations Explore in-depth case studies on elections, riots, school performance, and corruption Learn how to find data from the Web, through freedom of information laws, and by "crowd sourcing" Extract information from raw data with tips for working with numbers and statistics and using data visualization Deliver data through infographics, news apps, open data platforms, and download links

Netroots Rising

How a Citizen Army of Bloggers and Online Activists is Changing American Politics

Author: Lowell Feld,Nate Wilcox

Publisher: Greenwood Publishing Group

ISBN: 0313346607

Category: Computers

Page: 197

View: 2710

Looks at the increasing influence of the Internet as a means of political engagement and includes discussion of such "netroots" campaigns as the draft Wesley Clark effort, the election of Jim Webb, and the campagin against Tom DeLay.

Privacy Online

Perspectives on Privacy and Self-Disclosure in the Social Web

Author: Sabine Trepte,Leonard Reinecke

Publisher: Springer Science & Business Media

ISBN: 9783642215216

Category: Computers

Page: 269

View: 6787

Communications and personal information that are posted online are usually accessible to a vast number of people. Yet when personal data exist online, they may be searched, reproduced and mined by advertisers, merchants, service providers or even stalkers. Many users know what may happen to their information, while at the same time they act as though their data are private or intimate. They expect their privacy will not be infringed while they willingly share personal information with the world via social network sites, blogs, and in online communities. The chapters collected by Trepte and Reinecke address questions arising from this disparity that has often been referred to as the privacy paradox. Works by renowned researchers from various disciplines including psychology, communication, sociology, and information science, offer new theoretical models on the functioning of online intimacy and public accessibility, and propose novel ideas on the how and why of online privacy. The contributing authors offer intriguing solutions for some of the most pressing issues and problems in the field of online privacy. They investigate how users abandon privacy to enhance social capital and to generate different kinds of benefits. They argue that trust and authenticity characterize the uses of social network sites. They explore how privacy needs affect users’ virtual identities. Ethical issues of privacy online are discussed as well as its gratifications and users’ concerns. The contributors of this volume focus on the privacy needs and behaviors of a variety of different groups of social media users such as young adults, older users, and genders. They also examine privacy in the context of particular online services such as social network sites, mobile internet access, online journalism, blogs, and micro-blogs. In sum, this book offers researchers and students working on issues related to internet communication not only a thorough and up-to-date treatment of online privacy and the social web. It also presents a glimpse of the future by exploring emergent issues concerning new technological applications and by suggesting theory-based research agendas that can guide inquiry beyond the current forms of social technologies.

Gendered Discourses

Author: J. Sunderland

Publisher: Springer

ISBN: 0230505589

Category: Language Arts & Disciplines

Page: 248

View: 6080

This advanced textbook critically reviews a range of theoretical and empirical work on gendered discourses, and explores how gendered discourses can be identified, described and named. It also examines the actual workings of discourses in terms of construction and their potential to 'damage'. For upper-level undergraduates and graduate students in discourse analysis, gender studies, social psychology and media studies.

Sport for Development and Peace

A Critical Sociology

Author: Simon Darnell

Publisher: A&C Black

ISBN: 1849665915

Category: Social Science

Page: 192

View: 4423

The role of sport in development initiatives has grown dramatically over the last five years, now finding a place in the UN's millennium development goals. In Sport and Development for Peace, Simon Darnell outlines the most recent sociological research on the role of sport in development initiatives. The book analyses the relationship between sport and international development and looks at what this reveals about socio-political economy. It addresses a gap in the literature by focusing on issues of politics, power and culture, particularly looking at volunteer experience, mega-sporting events and sporting celebrity in the context of development. Darnell questions the belief that sport can offer a 'solution' to enduring development issues. Drawing on the latest empirical research, the book is a thorough and timely analysis of the social and political implications of tying sport to development.

Between Understanding and Trust

The Public, Science and Technology

Author: Meinolf Dierkes,Claudia von Grote

Publisher: Routledge

ISBN: 1135288062

Category: Political Science

Page: 398

View: 2080

'This is a welcome book. The issues of public understanding of science open many questions. What does "understanding" mean? How does understanding translate into attitudes towards science and trust in scientists? What is the role of the mass media? The essays in this book shed light on such questions bringing insights from several disciplines. They help to define a meaningful research agenda for the future. - Professor Dorothy Nelkin, New York University

Science and the Media

Alternative Routes to Scientific Communications

Author: Massimiano Bucchi

Publisher: Routledge

ISBN: 0415510511

Category: Science

Page: 195

View: 4455

In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain "internal" crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of "public science." Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi's theories on scientific communication in the media are a valuable contribution to the current debate on this subject.

The Handbook of Mass Media Ethics

Author: Lee Wilkins,Clifford G. Christians

Publisher: Routledge

ISBN: 1135594597

Category: Language Arts & Disciplines

Page: 416

View: 2165

This Handbook encapsulates the intellectual history of mass media ethics over the past twenty-five years. Chapters serve as a summary of existing research and thinking in the field, as well as setting agenda items for future research. Key features include: up-to-date and comprehensive coverage of media ethics, one of the hottest topics in the media community 'one-stop shopping' for historical and current research in media ethics experienced, top-tier editors, advisory board, and contributors. It will be an essential reference on media ethics theory and research for scholars, graduate students, and researchers in media, mass communication, and journalism.

The Routledge Handbook of Emotions and Mass Media

Author: Katrin Doveling,Christian von Scheve,Elly A. Konijn

Publisher: Routledge

ISBN: 1134017677

Category: Psychology

Page: 448

View: 4756

The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media’s impact on individual and social behavior and public social life. Adopting an interdisciplinary approach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment , measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features , forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication studies, media psychology, emotions, cultural studies, sociology, and other related disciplines.

Communication Ethics in a Connected World

Author: Andrea Catellani,Ansgar Zerfass,Ralph Tench

Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

ISBN: 9782875742865

Category: Business & Economics

Page: 432

View: 4839

What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.

Architectural Branding

Understanding and Measuring Its Relevance for Brand Communication

Author: Ursula Raffelt

Publisher: BoD – Books on Demand

ISBN: 394026024X

Category: Architecture

Page: 208

View: 7888

Zaha Hadid, Norman Foster, Frank Gehry, Daniel Libeskind, Rem Kolhaas-their buildings are stunning, world famous, and direct our attention to a new trend in marketing: Architectural Branding. Companies continuously demonstrate worldwide with high investments in architecture that they believe in the power of building design. Even though, over time, function and meaning of such buildings may change, architectural branding is a promising way for companies to represent their brand, their values, and their identity in an authentic and sustainable form. Corporate buildings are omnipresent in our daily lives. We encounter these buildings by sight, in the media and at times by visiting them. They are the physical manifestation of an organization, often for decades, and one of their most valuable material assets. They shape and define our landscapes and the skylines of our cities-and, might increase a brand's value.