A Practical Guide to Indie Game Marketing

Author: Joel Dreskin

Publisher: CRC Press

ISBN: 1317625501

Category: Computers

Page: 178

View: 5919

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

A Practical Guide to Indie Game Marketing

Author: Joel Dreskin

Publisher: CRC Press

ISBN: 131762551X

Category: Computers

Page: 170

View: 3743

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

Video Game Marketing

A student textbook

Author: Peter Zackariasson,Mikolaj Dymek

Publisher: Routledge

ISBN: 1317607465

Category: Business & Economics

Page: 164

View: 5120

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.

The Indie Game Developer Handbook

Author: Richard Hill-Whittall

Publisher: CRC Press

ISBN: 1317573641

Category: Computers

Page: 278

View: 3266

The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development

Dark Alley Marketing

An Indie Game Developer's Roadmap to the Dark Side of Marketing

Author: Steven Long

Publisher: N.A

ISBN: 9781981059096

Category:

Page: 103

View: 3468

In plain language, Steven Long lays out the steps independent game developers must use to get their games noticed. His bare-bones approach to marketing and promotion gives indies the framework they need to get started right away, spend the least money possible and maximize exposure. By guiding devs through what he calls the "dark alleys" of marketing, readers learn to navigate the established back channels of marketing--social media, email, games distributors and more. By taking advantage of these avenues, developers are able to leverage the hard work of other people and gain allies that will help them gather a fan base of their own. This book offers guidance through the major aspects of digital marketing, specifically addressing the problems and situations game devs face. Steven Long covers - How to pitch your game to social media influencers - How to make killer game trailers - How to piece together a website - How to create an effective press kit - How to leverage email to keep your fans engaged long-term - How to think of your game as its own best piece of marketing - How to take advantage of Steam and other distributors - So much more

Learn Unity for Android Game Development

A Guide to Game Design, Development, and Marketing

Author: Adam Sinicki

Publisher: Apress

ISBN: 1484227042

Category: Computers

Page: 248

View: 908

Get a thorough and practical introduction to Unity development for Android devices with no previous experience with game development needed. In this book, you'll go through every step from downloading and installing Unity and the Android SDK, to creating fully functional games. The bulk of Learn Unity for Android Game Development is a simple project to create a 2D platform game complete with touchscreen controls, physics, enemies, respawning, collectibles and more. The book closes with a brief introduction to creating 3D games, virtual reality games for the Gear VR, and other more advanced applications. It also provides some guidance on publishing and marketing, as well as thinking about game design and mechanics. Resources including sprites and scripts are provided in the code download. What You Will Learn Install Unity with the Android SDK Understand and use scripts, prefabs and Android Studio Design a great game Build a game app Add a bit of polish Deploy for various Android devices Build and deploy for 3D games, virtual reality and more Promote your game and make money Who This Book Is For This book requires no previous experience with programming or game development of any kind. Prior experience with the Android ecosystem recommended.

Video Game Law

Everything you need to know about Legal and Business Issues in the Game Industry

Author: S. Gregory Boyd,Brian Pyne,Sean F. Kane

Publisher: CRC Press

ISBN: 042989239X

Category: Computers

Page: 254

View: 1897

Video Game Law is aimed at game developers and industry professionals who want to better understand the industry or are in need of expert legal guidance. Given the rise in international competition, the increasing complexity of video game features, and the explosive growth of the industry in general, game developers can quickly find themselves in serious trouble, becoming vulnerable to copyright infringement claims, piracy, and even security breaches. Not every vid- eo game company has the financial resources to retain in-house counsel – Video Game Law addresses many of the common pitfalls, legal questions, and scenarios facing the industry. S. Gregory Boyd, Brian Pyne and Sean F. Kane, the most prominent,sought after, and respected video game attorneys in the country, break down the laws and legal concepts that every game developer and industry professional needs to know to better protect their game and grow their company.

A Practical Guide to Event Promotion

Author: Nigel Jackson,Katie Angliss

Publisher: Taylor & Francis

ISBN: 1317426657

Category: Business & Economics

Page: 224

View: 8305

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Experiential Marketing

A Practical Guide to Interactive Brand Experiences

Author: Shaz Smilansky

Publisher: Kogan Page Publishers

ISBN: 0749456078

Category: Business & Economics

Page: 272

View: 8911

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.

Digital Marketing

A Practical Approach

Author: Alan Charlesworth

Publisher: Routledge

ISBN: 1351707647

Category: Business & Economics

Page: 326

View: 4882

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios. After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships. As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts. Part I considers the environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital issues such as content marketing, attribution, influencers and digital marketing objectives. Part II replicates the successful structure of the first two editions of the book by having chapters devoted to the key elements of operational digital marketing. Essential updates made necessary by both technology and consumer behaviour are made to all elements, but specifically to programmatic advertising and marketing on social media. There is also the addition of a chapter devoted to e-metrics and online analytics. Online support and subject updates that both compliment and enhance each chapter’s content can be found on the author’s website at AlanCharlesworth.com/DigitalMarketing.

A Practical Guide to Affiliate Marketing

Quick Reference for Affiliate Managers & Merchants

Author: Evgenii Prussakov

Publisher: Am Navigator Llc

ISBN: 9780979192708

Category: Business & Economics

Page: 208

View: 6570

A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.

Building Digital Culture

A Practical Guide to Successful Digital Transformation

Author: Daniel Rowles,Thomas Brown

Publisher: Kogan Page Publishers

ISBN: 0749479663

Category: Business & Economics

Page: 264

View: 5163

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertise on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Daniel Rowles and Thomas Brown combine more than 30 years of experience at the forefront of marketing and digital developments to help you to navigate from being a business that tolerates or acts digital, to one that truly is digital. Building Digital Culture is based on more than 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands including Twitter, Made.com, Deloitte, HSBC, Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA Insurance and many more.

Building Brand Experiences

A Practical Guide to Retaining Brand Relevance

Author: Darren Coleman

Publisher: Kogan Page Publishers

ISBN: 0749481579

Category: Business & Economics

Page: 296

View: 8751

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.

CRM in Financial Services

A Practical Guide to Making Customer Relationship Management Work

Author: Bryan Foss,Merlin Stone

Publisher: Kogan Page Publishers

ISBN: 9780749436964

Category: Business & Economics

Page: 700

View: 435

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today

The Screenwriter’s Roadmap

21 Ways to Jumpstart Your Story

Author: Neil Landau

Publisher: Taylor & Francis

ISBN: 113607189X

Category: Performing Arts

Page: 224

View: 7586

Finally, a GPS system for screenwriters! The potentially long and arduous journey of writing a screenplay was just made easier to navigate with The Screenwriter's Roadmap. Avoid the wrong turns, dead ends, gaping p(l)otholes, and other obstacles that result in frustration , wasted time, and wasted energy. The Screenwriter's Roadmap keeps you on track and helps you reach your destination- a finished, professional quality screenplay. Neil Landau, a successful Hollywood screenwriter and script doctor with over 2 decades of experience, provides you with 21 Guideposts, that if implemented, will help you nail down your screenplay's story structure, deepen its character arcs, bolster stakes, heighten suspense, and diagnose and repair its potential weaknesses. These Guideposts are based on field-tested, in-the-trenches experiences that have been proven to work. The Guideposts are augmented by interactive exercises, end of chapter "homework" assignments, examples from the latest blockbusters, as well as over 20 interviews with some of Hollywood's most successful screenwriters and directors, including David S. Goyer (Batman Begins, The Dark Knight, The Dark Knight Rises, Man of Steel), David Koepp (Jurassic Park, Mission: Impossible, Spider-Man, Panic Room, War of the Worlds, Angels & Demons), Melissa Rosenberg (The Twilight Saga: Twilight, The Twilight Saga: New Moon, The Twilight Saga: Eclipse, The Twilight Saga: Breaking Dawn - Part 1, The Twilight Saga: Breaking Dawn - Part 2, Dexter (TV)), and Eric Roth (Forrest Gump, The Insider, Munich, The Good Shepherd, The Curious Case of Benjamin Button, Extremely Loud and Incredibly Close). .

Genre Screenwriting

How to Write Popular Screenplays That Sell

Author: Stephen V. Duncan

Publisher: Bloomsbury Publishing USA

ISBN: 1501305921

Category: Performing Arts

Page: 224

View: 4228

It's simple: films need to have commercial value for the studios to produce them, distributors to sell them, and theater chains to screen them. While talent definitely plays a part in the writing process, it can be the well-executed formulaic approaches to the popular genres that will first get you noticed in the industry. Genre Screenwriting: How to Write Popular Screenplays That Sell does not attempt to probe in the deepest psyche of screenwriters and directors of famous or seminal films, nor does it attempt to analyze the deep theoretic machinations of films. Duncan's simple goal is to give the reader, the screenwriter, a practical guide to writing each popular film genre. Employing methods as diverse as using fairy tales to illustrate the 'how to' process for each popular genre, and discussing these popular genres in modern television and its relation to its big screen counterpart, Duncan provides a one-stop shop for novices and professionals alike.

Service Design for Business

A Practical Guide to Optimizing the Customer Experience

Author: Ben Reason,Lavrans L?vlie,Melvin Brand Flu

Publisher: John Wiley & Sons

ISBN: 1118988949

Category: Business & Economics

Page: 208

View: 3146

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Software That Sells

A Practical Guide to Developing and Marketing Your Software Project

Author: Edward Hasted

Publisher: John Wiley & Sons

ISBN: 0471767689

Category: Computers

Page: 379

View: 5954