A Crowdfunder’s Strategy Guide

Build a Better Business by Building Community

Author: Jamey Stegmaier

Publisher: Berrett-Koehler Publishers

ISBN: 1626564094

Category: Business & Economics

Page: 216

View: 2737

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

The Crowdfunding Bible

How to Raise Money for Any Startup, Video Game Or Project

Author: Self Help,Health & Mind

Publisher: Popular Books Publishing

ISBN: 1105726282

Category: Self-Help

Page: 90

View: 2640

This Book comes highly recommended and its one youll really enjoy.

The Crowdfunding Book

A How-To Book for Entrepreneurs, Writers, and Inventors

Author: Patty Lennon

Publisher: N.A

ISBN: 9781936984510

Category:

Page: N.A

View: 4949

Crowdfunding allows a large number of people to finance an idea through small individual contributions. By harnessing the power of collective energy, crowdfunding can get a project off the ground and in the public eye with astounding speed and success if its done the right way. In this easy-to-use guide, you'll learn: * Learn how to structure your campaign for maximum funding with the least amount of your time and energy * Become a magnet to potential funders so they are finding you before you have to go out and find them * Access the insiders secrets that helped author, Patty Lennon reach her goal in 14 days and be featured by Indiegogo! * Springboard your campaign into social media buzz to create an eager following of campaign evangelists * Avoid the mistakes most crowdfunders make so you are part of the elite group of crowdfunders who fund above their goal amount Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life experience in crowdfunding Patty Lennon provides an easy-to-follow guide to launching a crowdfunding project.

Crowdfunding

A Guide to Raising Capital on the Internet

Author: Steven Dresner

Publisher: John Wiley & Sons

ISBN: 1118746864

Category: Business & Economics

Page: 272

View: 6100

A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues. Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns Examines effective techniques for communicating with the crowd Details equity-based financing and other sources such as debt instruments Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.

CrowdFund Your StartUp!

Raising Venture Capital Using New CrowdFunding Techniques

Author: Rupert Hart

Publisher: Cordanobelo

ISBN: 9780615632643

Category: Entrepreneurship

Page: 122

View: 5003

Fully updated in February 2014, this is the definitive book on equity crowdfunding for startups ie. selling shares in your company using Title III of the JOBS Act. Raising venture capital has become easier, with the passage of the JOBS Act. It's new, it's different, and it's big! The SEC is about to release its final restrictions over the next two months - so now is the time to get on-board. Selling shares in your startup through CrowdFunding is a big deal. It's going to totally change the whole way venture capital is raised. CrowdFunding has been used for causes and projects, but the new Act allowing you to crowdfund your startup takes it to a whole new level. This book is for entrepreneurs to quickly understand what they need to know and where to find it. It's more than about using KickStarter or IndieGoGo to collect the cash. You need to set up a real company with real customers and real cashflow. This book covers what you need to do to make crowdfunding your startup a success. The book has 5 sections: 1. How Crowdfunding Works for Startups. After a quick explanation of how crowdfunding came to be, the book looks at how crowdfunding fits into the field of venture capital. Then it addresses how the JOBS Act has changed things, with a detailed commentary on the 10 most important changes. The chapter ends with suggestions for where crowdfunding would be best used, and perhaps not so well suited. 2. Setting up a Company Worth Funding. You have to get the dogs to eat the dog food (i.e. will customers buy?), and you have to do it better than the competition. Investors expect you to make money. You can't wait forever; you have to lift off quickly. And you need to get the boring stuff, like legal documents and company status, right. 3. Raising the cash. Making the company attractive to investors - means understanding how crowdfunding works for them. Then readers are taken through the critical part of putting a value on the company and pricing its shares. Get this wrong and you will work for years for nothing, or you won't get funded. Then you have to build trust, reach investors and collect the money! 4. You have the cash - now what? Well, now you have the money, you have to perform and build all that value your promised! You are going to have to spend a lot of time talking to investors. Since few companies raise all they need the first round, you have to spend time looking for investors for the second round. And then, critically, for your investors, you will have to reach the liquidity event, when investors can cash out.5. The Future of Crowdfunding for StartUps. It could all go horribly wrong (but we don't think so) and you need to be ready to answer criticisms. Here the book helps you figure out what to say. The book then speculates on the possible bright future for crowdfunding for startups. It is all so new that many possibilities are opening up. It makes sense to see them before others do. The full text of the JOBS Act and the CROWDFUND Act are appended. Rupert Hart is uniquely positioned to write this book, with experience in venture finance and running, startups. He worked with Hermann Hauser, founder of ARM, the company that designs the chips for the iPhone. He worked with IDEO on new ventures. He helped set up E*Trade UK. He has run several startups. He is the author of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies" which was #1 in books to do with "Recession" on Amazon.com for 3 years. He has appeared in the International Herald Tribune and BBC TV's Business Breakfast. He holds an MBA from INSEAD, one of the world's top business schools.This is the book to buy!Please note that the SEC is still weighing in on some aspects of the JOBS Act, restricting certain aspects; Please check www.sec.gov for latest rulings. You are advised to take legal advice before starting your crowdfunding campaign.

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

Author: Alex Daly

Publisher: PublicAffairs

ISBN: 1610397614

Category: Business & Economics

Page: 256

View: 2316

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

The Crowdfunding Handbook

Raise Money for Your Small Business or Start-Up with Equity Funding Portals

Author: Cliff Ennico

Publisher: AMACOM

ISBN: 0814433618

Category: Business & Economics

Page: 288

View: 8325

Ever wish your company could raise capital the Kickstarter(R) way? Equity crowdfunding is finally here, opening new funding avenues for small businesses and start-ups. In April 2012, President Obama signed the Jumpstart Our Business Startups-or JOBS-Act into law. This groundbreaking legislation empowers privately-owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Now that the SEC has handed down the last regulations, the floodgates will open and companies will be free to compete for funding. Small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception. Now, in The Crowdfunding Handbook, he explains the JOBS Act and translates the regulations into a clear set of do's and don'ts for entrepreneurs and small-business owners looking to get in early-and do things right. Need help pricing your securities? Pitching a project to the public? Choosing between funding platforms? Figuring out disclosure documents and reporting requirements? This book delivers targeted answers-whether crowdfunding is your best bet, picking the right legal entity, selecting types of securities to offer, reaching the most promising investors, keeping crowds under control, and more. IPOs are expensive, and venture capital nearly impossible to attract. Crowdfunding is changing the game for private companies . . . and this book will lead the way.

Equity Crowdfunding

The Complete Guide for Startups and Growing Companies

Author: Nathan Rose

Publisher: N.A

ISBN: 9780473377984

Category:

Page: N.A

View: 8143

Raise Money Without a Bank Or a VC, Through The Crowd! For many startups and growing companies, gaining marketing exposure and raising external funding from investors are #1 and #2 on their priority list. But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing. The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer. Equity Crowdfunding - A Hybrid of Venture Capital and Kickstarter. Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful - and gain all the promotional benefits that come with this. And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding. This Book Will Show You How! Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest. In this step-by-step guide, you will learn: The forces which have brought equity crowdfunding to where it is today How to tell whether equity crowdfunding will be a good fit for your company The biggest mistakes that can kill an offer before it has even begun How to build critical momentum - one company raised 1 million in 96 seconds! How to construct a marketing plan to get people literally counting down to your launch How to salvage an offer which is "stuck," and re-ignite the momentum What past campaigns wished they had known before they had started The incredible impact equity crowdfunding can have on your business and profile The World's First Comprehensive Resource Featuring the very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution. This book is truly global in scope, featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand. This is THE complete guide, with no prior knowledge assumed, and will teach you equity crowdfunding from the ground up. "

The Kickstarter Handbook

Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

Author: Don Steinberg

Publisher: Quirk Books

ISBN: 1594746079

Category: Business & Economics

Page: 138

View: 3822

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.

Cash from the Crowd

How to crowdfund your ideas and gain fans for your success

Author: Sally Outlaw

Publisher: Entrepreneur Press

ISBN: 1613082606

Category: Business & Economics

Page: 122

View: 9601

CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here.

Crowdfunding

The Next Big Thing

Author: Gary Spirer

Publisher: CreateSpace

ISBN: 9781492126225

Category: Business & Economics

Page: 357

View: 7144

In CrowdFunding: the next big thing, you will discover: how launching a new product and captivating a crowd is similar to understanding the business models of American Idol, The Voice, The X Factor, and Shark Tank; the pros and cons of the five major capital-raising strategies to get the most money on the most favorable terms; the critical seven steps all start-up businesses must take and investors MUST know to become successful; the top three reasons most start-ups fail from the beginning and how to avoid them; how to successfully pitch investors on crowdfunding sites and in person to venture capitalists and angel investors; why relationships are the new currency, and how to turn them into a large responsive list that buys more and more of your products and services; the four levels of converstation you must engage your prospects and customers in to get the winning edge in marketing and sales.

Crowdstart

The Entrepreneur's Guide to a Powerful (and Profitable) Crowdfunding Campaign

Author: Ariel Hyatt

Publisher: N.A

ISBN: 9780989521017

Category:

Page: N.A

View: 2642

The Entrepreneur's Guide toa Powerful (and Profitable) Crowdfunding Campaign

57 Secrets of Crowdfunding

Practical Pro-Tips to Ensure Six Figure Funding

Author: Narek Vardanyan

Publisher: Booktango

ISBN: 1468960148

Category: Business & Economics

Page: N.A

View: 9478

"This guide is a Must Read for anybody considering crowdfunding" Sam Granger, raised $164,000 on Kickstarter eBook contains 57 Free (or Very Cheap) Step-by-Step Tips on how to ensure your five-six figure funding. With this guide, despite of your background and skills, you will learn how to raise funds like a Pro, particularly: 17 Free tools to boost your campaign, Hacks on Grabbing Attention of a media, Tips on what structure format works Best, Proven Reward types, that always work. No matter you have started your crowdfunding/fundraising campaign or just planning it. This guide will help you ensure your funding wherever you are (five or six figures). 57 Practical Tips were proven by 206 successful crowdfunding campaigns. BONUS: 13 Crazy Reward Ideas and a Pitching Email Template to a press.

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

Author: Kevin Lawton,Dan Marom

Publisher: McGraw Hill Professional

ISBN: 0071790462

Category: Business & Economics

Page: 224

View: 6511

THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS “The declaration of independence for our industry!” —MAT DELLORSO, WealthForge Inc. “The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who’s planning to be.” —CROWDFUND NEWS “Kevin Lawton and Dan Marom have done a great job. . . . A must-read for everybody entering the field of crowdfunding!”—GIJSBERT KOREN, Smarter Money “We recommend this book highly to anyone who is fascinated by this new methodology for funding projects and endeavors. . . . A wonderful read.” —BRIAN MEECE, RocketHub “Read this book if you want to catch the next wave!” —FRED BRYANT, WealthForge Inc. “A must-read for anyone interested in the early stage funding process.” —MANDAR KULKARNI, pluggd.in “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —BUSINESS2COMMUNITY “The Crowdfunding Revolution offers fundraising inspiration for small business owners and aspiring entrepreneurs.” —SMALL BUSINESS TRENDS YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . . Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority. All this has changed. Now, the power of the Internet—particularly social media—enables anyone to connect with more investors in less time than it used to take to connect with one. The investing pool is open, everyone is in—and The Crowdfunding Revolution shows how to get to the forefront of the new world of venture financing. This groundbreaking guide explains how the explosive growth of connectivity is obviating human-to-human networks and centralized planning of capital allocation—and describes how crowdfunding can be used to tap into a “collective intelligence” for far superior results. Providing a wealth of information that will make your crowdfunding efforts more efficient and productive, the book is organized into three thematic sections: THE ROAD HERE: A thorough overview of what crowdfunding is—and how and why this radical new approach is replacing traditional means of venture financing THE CROWDFUNDING CAMPAIGN: Proven methods for marketing to the crowd, setting clear objectives, building a crowdfunding team, and communicating in a way that inspires action THE ROAD AHEAD: The crowdfunding ecosystem, intellectual property issues, mining collective IQ, new investment models, and regulations More than 2 billion people globally are now active online—and that number is guaranteed to grow at an extraordinary rate. The Crowdfunding Revolution explains all the ins and outs of raising investment capital by using social media and new technologies to draw small sums of money from an almost countless number of sources. Organic. Transparent. Decentralized. This is crowdfunding. This is the future. Read The Crowdfunding Revolution and become the first expert in your crowd on this radical new approach poised to supplant age-old venture financing methods.

The Crowdfunding Guide for Authors & Writers

Author: Judith Briles

Publisher: Mile High Press

ISBN: 9781885331571

Category: Business & Economics

Page: 98

View: 6675

The CrowdFunding Guide for Authors and Writers will show you how to: Create rewards that your donors want. Identify timelines: pre, during and post a crowdfunding campaign. Determine which crowdfunding sites are best for authors and writers. Pinpoint the essentials that every successful crowdfunding campaign has. Get hot tips for creating momentum and the final push. Structure a social media checklist that's ideal for your project. Here's the guide you've been looking for that is easy and understandable-one that shows you how to set budgets and limit costs. Does crowdfunding work? Yes. Is it doable? Absolutely ... with some help."

Crowdfunding in Europe

State of the Art in Theory and Practice

Author: Dennis Brüntje,Oliver Gajda

Publisher: Springer

ISBN: 3319180177

Category: Business & Economics

Page: 251

View: 8607

Crowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future. The European Crowdfunding Network (ECN) and its scientific work group, together with FGF e.V., invited both researchers and practitioners to contribute to this first state-of-the-art edited volume on crowdfunding in Europe. This book contributes to a better comprehension of crowdfunding, encourages further fundamental research and contributes to a systematization of this new field of research. The book also features expert contributions by practitioners to enhance and complement the scientific perspective. This book can be used as a guideline and shall advance classification in an emerging research field.

Best Business Practices

Guidelines and Tools for Team Planning and Learning Faster Than Your Competitors

Author: Alan G. Thomas,Larry Kennedy,Ralph L. LoVuolo

Publisher: Best Business Practices

ISBN: 9780996282604

Category:

Page: 230

View: 4257

This book is an uncommonly practical "team planning and learning" management tool. It presents the most enduring, time-honored, leadership and management practices, and models what truly successful companies do to produce disciplined innovation into a simplified everyday guide. It is the only management tool (yes, "really") that integrates (1) a model team planning and learning process with a simplified, step-by-step guide; (2) definitive guidelines and tools to easily create a learning organization; and (3) an expertly crafted, comprehensive backbone of ideal best practices to implement the process. Its beneficiaries are entrepreneurs, owners, managers and team leaders in small and mid-sized businesses, including business units in larger companies focused on newer markets or functions. As well, management consultants, learning officers, training managers, coaches and facilitators of all types will find the book very useful as a training aid. "Best Business Practices" provides just what companies need to create and sustain habitual improvement by enabling managers to capitalize on their company's collective ingenuity, and to save lots of precious time while doing so. Of course, managers can use it for self-help and reference whenever necessary. Moreover, the book is compact, modular in nature, and extremely flexible, thereby minimizing the time required to realize its benefits. Managers easily can tailor its use to their immediate needs because it is exceptionally user-friendly. It is one of the most affordable management tools available. This easy-to-use, quick-to-follow reference guide also will be very useful in business education, particularly at the graduate level. It demonstrates how to apply systems thinking and analysis skills to business and management situations. The benefits of seeing the big picture all in one book offers great value to students, both before and after completing their degrees. We developed the book in a way that is not prescriptive, but rather opens the mind and arouses the imagination, and yet we deliver its messages in ways that are logical and comfortable for business leaders and managers who are reflective, while engaged with the day-to-day needs of the business. Our vision is to make a world of entrepreneurial dreams come true. www.sim.world

Kickstarter For Dummies

Author: Aimee Cebulski

Publisher: John Wiley & Sons

ISBN: 111850545X

Category: Computers

Page: 208

View: 1310

Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community around it to hopefully reach the goal of 100 percent funding. Explains how to determine if you meet the requirements to create a project Gets you started with creating your first project, choosing a great project image, and write a compelling project title and description Helps you establish rewards for project backers Zeroes in on deciding a funding duration and funding goal Whether you have an idea for a movie, video game, gadget or anything in between, Kickstarter For Dummies is the fun and friendly guide to help you get the funds to make your idea happen!

Strategic Approaches to Successful Crowdfunding

Author: Assadi, Djamchid

Publisher: IGI Global

ISBN: 1466696052

Category: Business & Economics

Page: 378

View: 9390

The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives. Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.

Crowdfunding Basics in 30 Minutes

How to Use Kickstarter, Indiegogo, and Other Crowdfunding Platforms to Support Your Entrepreneurial and Creative Dreams

Author: Michael J. Epstein

Publisher: I30 Media Corporation

ISBN: 9781641880183

Category: Business & Economics

Page: 104

View: 8869

Crowdfunding sites such as Kickstarter, Indiegogo, and GoFundMe can not only help you raise money to fund your idea or cause, they can also help establish a community of enthusiastic supporters. This crowdfunding book by author and crowdfunding expert Michael J. Epstein will show you how!