A Crowdfunder’s Strategy Guide

Build a Better Business by Building Community

Author: Jamey Stegmaier

Publisher: Berrett-Koehler Publishers

ISBN: 1626564094

Category: Business & Economics

Page: 216

View: 1957

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

The Crowdfunding Book

A How-To Book for Entrepreneurs, Writers, and Inventors

Author: Patty Lennon

Publisher: N.A

ISBN: 9781936984510

Category:

Page: N.A

View: 2062

Crowdfunding allows a large number of people to finance an idea through small individual contributions. By harnessing the power of collective energy, crowdfunding can get a project off the ground and in the public eye with astounding speed and success if its done the right way. In this easy-to-use guide, you'll learn: * Learn how to structure your campaign for maximum funding with the least amount of your time and energy * Become a magnet to potential funders so they are finding you before you have to go out and find them * Access the insiders secrets that helped author, Patty Lennon reach her goal in 14 days and be featured by Indiegogo! * Springboard your campaign into social media buzz to create an eager following of campaign evangelists * Avoid the mistakes most crowdfunders make so you are part of the elite group of crowdfunders who fund above their goal amount Drawing from her years of experience in marketing, project planning and communications, as well as, her real-life experience in crowdfunding Patty Lennon provides an easy-to-follow guide to launching a crowdfunding project.

Crowdstart

The Entrepreneur's Guide to a Powerful (and Profitable) Crowdfunding Campaign

Author: Ariel Hyatt

Publisher: N.A

ISBN: 9780989521017

Category:

Page: N.A

View: 8638

The Entrepreneur's Guide toa Powerful (and Profitable) Crowdfunding Campaign

The Official Rock Paper Scissors Strategy Guide

Author: Douglas Walker,Graham Walker

Publisher: Simon and Schuster

ISBN: 0743272625

Category: Humor

Page: 208

View: 4715

Rock Paper Scissors (RPS), the ultimate decision-making tool, is played the world over. By the late twentieth century, however, the sport's illustrious governing body, the World Rock Paper Scissors Society, had fallen on hard times. It was then that brothers Douglas and Graham Walker boldly took up the challenge to restore the World RPS Society to its former glory, and now they bring you the ultimate strategy guide to this time-honored game. The Official Rock Paper Scissors Strategy Guide covers the whole RPS scene from the school yard to the pro level, including RPS culture around the world, the personality behind each throw, and secrets of the RPS masters. Learn how to intimidate your opponent and anticipate his next move. Get the answers to burning questions such as "Does Rock crush Scissors, or are Scissors dulled by Rock?" and "Who invented RPS?" Forget about flipping a coin or consulting your Magic 8 Ball -- Rock Paper Scissors is the only decision-making tool anyone needs.

How to Crowdfund Your Film

Tips and Strategies for Filmmakers

Author: Stephen Follows

Publisher: Oldcastle Books Ltd

ISBN: 0857301845

Category: Performing Arts

Page: 160

View: 4719

Crowdfunding is a major source of funding for independent films and over $250 million has been raised for films just on Kickstarter alone. This book will guide you through every stage of planning, creating and running your film crowdfunding campaign.This book is based on extensive data research and interviews which include: Data research on over 50,000 film crowdfunding campaigns Interviews with over 50 filmmakers who have run crowdfunding campaigns Interviews with some of the top people at major crowdfunding platforms and services Praise for Stephen Follows 'Stephen drills down on data to discover truths about the film industry. Totally worth a read' - Ted Hope, Head of Production, Amazon Original Movies 'Stephen's research is brilliant. No-one is doing data-driven analysis of the film industry quite like Stephen Follows. His detailed research and reporting about the film industry is unique and invaluable' - Jonathan Wolf, Head of The American Film Market 'Stephen is one of the most gifted producers I know. His mind operates at an entirely different speed to almost everyone I know, solving problems, offering solutions and innovating new opportunities at breakneck speed' - Chris Jones, author of The Guerrilla Filmmakers Handbook Please note that this is a fixed-format ebook file.

The Kickstarter Handbook

Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

Author: Don Steinberg

Publisher: Quirk Books

ISBN: 1594746079

Category: Business & Economics

Page: 138

View: 9463

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.

The Crowdsourceress

Get Smart, Get Funded, and Kickstart Your Next Big Idea

Author: Alex Daly

Publisher: PublicAffairs

ISBN: 1610397614

Category: Business & Economics

Page: 256

View: 6367

"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.

Crowdfunding Basics in 30 Minutes

How to Use Kickstarter, Indiegogo, and Other Crowdfunding Platforms to Support Your Entrepreneurial and Creative Dreams

Author: Michael J. Epstein

Publisher: I30 Media Corporation

ISBN: 9781641880183

Category: Business & Economics

Page: 104

View: 8461

Crowdfunding sites such as Kickstarter, Indiegogo, and GoFundMe can not only help you raise money to fund your idea or cause, they can also help establish a community of enthusiastic supporters. This crowdfunding book by author and crowdfunding expert Michael J. Epstein will show you how!

Equity Crowdfunding

The Complete Guide for Startups and Growing Companies

Author: Nathan Rose

Publisher: N.A

ISBN: 9780473377984

Category:

Page: N.A

View: 2477

Raise Money Without a Bank Or a VC, Through The Crowd! For many startups and growing companies, gaining marketing exposure and raising external funding from investors are #1 and #2 on their priority list. But, until recently, they were always separate activities - first you would raise the money, and then you would spend it on marketing. The advent of equity crowdfunding means these two critical tasks can be done at the same time. This is a game-changer. Equity Crowdfunding - A Hybrid of Venture Capital and Kickstarter. Unlike venture capital, the company founders get to set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders rather than just a tiny handful - and gain all the promotional benefits that come with this. And unlike the crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares in itself, instead of a pre-ordered product. This means equity crowdfunding can be used by far more types of businesses, and typically attracts a lot more money. Companies regularly raise hundreds of thousands, or even millions of dollars through equity crowdfunding. This Book Will Show You How! Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest. In this step-by-step guide, you will learn: The forces which have brought equity crowdfunding to where it is today How to tell whether equity crowdfunding will be a good fit for your company The biggest mistakes that can kill an offer before it has even begun How to build critical momentum - one company raised 1 million in 96 seconds! How to construct a marketing plan to get people literally counting down to your launch How to salvage an offer which is "stuck," and re-ignite the momentum What past campaigns wished they had known before they had started The incredible impact equity crowdfunding can have on your business and profile The World's First Comprehensive Resource Featuring the very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution. This book is truly global in scope, featuring contributions from the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand. This is THE complete guide, with no prior knowledge assumed, and will teach you equity crowdfunding from the ground up. "

The Economics of Crowdfunding

Startups, Portals and Investor Behavior

Author: Douglas Cumming,Lars Hornuf

Publisher: Springer

ISBN: 3319661191

Category: Business & Economics

Page: 283

View: 1829

This book focuses on various types of crowdfunding and the lessons learned from academic research. Crowdfunding, a new and important source of financing for entrepreneurs, fills a funding gap that was traditionally difficult to close. Chapters from expert contributors define and carefully evaluate the various market segments: donation-based and reward-based crowdfunding, crowdinvesting and crowdlending. They further provide an assessment of startups, market structure, as well as backers and investors for each segment. Attention is given to the theoretical and empirical findings from the recent economics and finance literature. Furthermore, the authors evaluate relevant regulatory efforts in several jurisdictions. This book will appeal to finance, entrepreneurship and legal scholars as well as entrepreneurs and platform operators.

How To Use Crowdfunding

Author: Julian Costley

Publisher: Pan Macmillan

ISBN: 1509814523

Category: Business & Economics

Page: N.A

View: 3216

Crowdfunding is the springboard your project needs. From theatre to virtual reality headsets, small businesses to international corporations, crowdfunding has helped entrepreneurs and project leaders across the world to raise money, build their customer bases and prove that there is a market for their product. how to: use crowdfunding gives you the guidance and advice you need, taking you step by step all the way from planning your crowdfunding campaign to getting the money in the bank. Entrepreneur Julian Costley shares key tips to make your campaign a roaring success, and includes the essential facts on company and regulatory law, tax and risk.

Cash from the Crowd

How to crowdfund your ideas and gain fans for your success

Author: Sally Outlaw

Publisher: Entrepreneur Press

ISBN: 1613082606

Category: Business & Economics

Page: 122

View: 2315

CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here.

Crowdfunding

A Guide to Raising Capital on the Internet

Author: Steven Dresner

Publisher: N.A

ISBN: 9781118746974

Category: Crowd funding

Page: 268

View: 8594

A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of DealFlow Media, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the n.

Leapfrog

The New Revolution for Women Entrepreneurs

Author: Nathalie Molina Niño,Sara Grace

Publisher: Penguin

ISBN: 0525503927

Category: Business & Economics

Page: 256

View: 5365

For women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business. "A must-read for any woman who has a great idea and the nagging thought that doors are closed to her; Molina Niño helps to blow them open."--Publishers Weekly Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male. Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It's filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice--the kind that assumes you have rich friends and family and a public relations team. Refreshingly frank and witty, author Nathalie Molina Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.

Six Figure Crowdfunding

Author: Derek Miller,Noelle Pugh

Publisher: Boom! Studios

ISBN: 1641440260

Category: Business & Economics

Page: 256

View: 3352

HOW THE HELL DO YOU CROWDFUND $100,000? HERE’S THE ULTIMATE HANDBOOK! In this bold, irreverent, hilarious how-to guide, bestselling Kickstarter campaign manager Derek Miller takes his millions of dollars of supercrowdfunding experience and delivers everything you need to know about being a modern entrepreneur in today’s global marketplace. In other words, this ain’t your parent’s business book. Accompanied by laugh-out-loud illustrations by cartoonist Joy Ho, enjoy an exhaustive look into what it takes to manage and execute a successful six-figure crowdfunding campaign.

Fund Your Book

Author: Jacqui Pretty

Publisher: Morgan James Publishing

ISBN: 1683506561

Category: Business & Economics

Page: N.A

View: 588

Fund Your Book serves as the ultimate guide to raising $10,000+ to self-publish a business book. More and more self-publishers are realizing that to publish a professional book, they need to hire a professional publishing team – editors, designers, printers, distributors and more. The problem? Where are they supposed to find $3,000 to $15,000+ to publish their book? In Fund Your Book, authors learn how to build long-term, reciprocal relationships with influencers in their industry, the top two strategies for funding books through partnerships, a simple, five-step process to fund their self-published book, and more!

Brand the Change

The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-profits and Corporate Troublemakers

Author: Anne Miltenburg

Publisher: Bis Publishers

ISBN: 9789063694784

Category: Brand name products

Page: 223

View: 7720

Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges that come with it. The book unpacks the brand building process in practical steps, offers you the tools and exercises to build your own brand, offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers across to understand what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Kickstarter Launch Formula

The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators

Author: Salvador Briggman

Publisher: Createspace Independent Publishing Platform

ISBN: 9781542448369

Category:

Page: 140

View: 3440

If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. You see, we're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you're a creative type, this is the BEST time to be alive. But, it doesn't stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don't have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business. It's no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I'm one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression). Flash forward several years, and I'm now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth. That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I've come to master the platform and discover the ins and outs of how crowdfunding really works. I've published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal. In this guide, I'm going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you'll be raising money for your startup or creative project. I'll make it super easy to copy and implement these tactics and strategies. I'll also share some Jedi Mind Tricks that most marketers don't know about. Before you know it, you'll be a crowdfunding expert! Now, I bet you're thinking... "boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project." Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I'll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love! Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story. It's time to get serious about making that business you've been dreaming about a reality. It's finally time to get paid for your creative work. Let's get started!

Crowdfunding for Social Good

Financing Your Mark on the World

Author: Devin D. Thorpe

Publisher: CreateSpace

ISBN: 9781491215739

Category: Business & Economics

Page: 168

View: 6015

Crowdfunding for Social Good is both practical and inspiring, featuring the stories of real people who have successfully raised big money using crowdfunding and practical advice to help you do the same. Crowdfunding is the newest way for nonprofits and social entrepreneurs to raise money for their causes, projects and companies. By reading this book, you can join the thousands who have successfully raised money to change the world. Learn how to organize your friends, colleagues and volunteers to help you raise big money. Gain insight into creating a video that will help you spread your message via social media. Read how to start before you start so you can have 30% of your goal raised before you even launch your crowdfunding campaign. If the only thing preventing you from changing the world is the money you need to do it, you are out of excuses. You can raise the money you need to leave your mark on the world with Crowdfunding for Social Good.